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~type_genre:"Conference paper"
~type_genre:"Book section"
~subject:"Öko-Marketing"
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Green consumerism : perspectives, sustainability, and behavior
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The SAGE handbook of marketing ethics
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The future opportunities and challenges of business in digital era 4.0 : proceedings of the 2nd International Conference on Economics, Business and Entrepreneurship (ICEBE 2019), Bandar Lampung, Indonesia, 1 November, 2019
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Factors influencing young consumers buying behaviour towards green products
Swar, Biranchi Narayan
- In:
Paradigm Shift in Business : Critical Appraisal of …
,
(pp. 239-253)
.
2023
Persistent link: https://www.econbiz.de/10014429384
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2
Green marketing, environmental awareness, and innovation as factors for the purchase of green products
Pinto, Isabel Fernandes
;
Borges, Ana Pinto
;
Vieira, …
- In:
Sustainable marketing, branding, and reputation …
,
(pp. 178-194)
.
2023
Persistent link: https://www.econbiz.de/10014414212
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3
Green is in fashion : eco-design and circular economy strategies in the fashion industry
Chamorro Mera, Antonio
;
Robina-Ramírez, Rafael
- In:
Responsible Consumption and Sustainability : Case …
,
(pp. 49-63)
.
2023
Persistent link: https://www.econbiz.de/10014320630
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4
Want to be rewarded for recycling? : with RECICLOS you can!
Palacios-González, M. Manuela
;
Janita-Muñoz, M. Soledad
- In:
Responsible Consumption and Sustainability : Case …
,
(pp. 85-101)
.
2023
Persistent link: https://www.econbiz.de/10014320642
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5
Wine cooperatives in Alsace : standing out at any cost for a sale?
Boulanger, Sylvaine
- In:
Wine, networks and scales : intermediation in the …
,
(pp. 131-145)
.
2021
Persistent link: https://www.econbiz.de/10012814327
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6
Sustainability marketing : products, fairtrade, and greenwashing
Oates, Caroline
- In:
The SAGE handbook of marketing ethics
,
(pp. 226-237)
.
2021
Persistent link: https://www.econbiz.de/10012304973
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7
Green marketing's effect on the decision to purchase body shop cosmetic products in Bandar Lampung
Pandjaitan, Dorothy Haratua Rouly
;
M. S. Mahrinasari
- In:
The future opportunities and challenges of business in …
,
(pp. 287-290)
.
2020
Persistent link: https://www.econbiz.de/10012311547
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8
Empirically examining green brand associations to gain green competitive advantage through green purchasing intentions
Sharma, Nitika
;
Lal, Madan
- In:
Green consumerism : perspectives, sustainability, and …
,
(pp. 143-158)
.
2019
Persistent link: https://www.econbiz.de/10012000171
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9
Sustainable green marketing : a tred of consumerism
Tullani, Harsh
;
Dahiya, Richa
- In:
Green consumerism : perspectives, sustainability, and …
,
(pp. 161-183)
.
2019
Persistent link: https://www.econbiz.de/10012000173
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10
Going green : toward organic farming and a plastic-free eco-friendly lifestyle
Roy, Sumit
- In:
Green consumerism : perspectives, sustainability, and …
,
(pp. 305-333)
.
2019
Persistent link: https://www.econbiz.de/10012000548
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11
Profiling green consumers in an emerging country context
Altınbaṣak-Farina, İpek
;
Guleryuz-Turkel, Gozde
- In:
Ethics, social responsibility and sustainability in …
,
(pp. 193-214)
.
2019
Persistent link: https://www.econbiz.de/10012104180
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12
Correlations between awareness of green marketing, corporate social responsibility, product image, corporate reputation, and consumer purchase intention
Mohd Suki, Norazah
;
Norbayah Mohd Suki
- In:
Green marketing and environmental responsibility in …
,
(pp. 183-197)
.
2017
Persistent link: https://www.econbiz.de/10011670074
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13
Consumer receptivity to green ads : a test of green claim types and the role of individual consumer characteristics for green ad response
Tucker, Elizabeth M.
;
Rifon, Nora J.
;
Lee, Eun Mi
; …
- In:
Green advertising and the reluctant consumer
,
(pp. 4-18)
.
2014
Persistent link: https://www.econbiz.de/10010399390
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14
Green market and green economy
Pu, Mou
- In:
China's new deal : economic development under …
,
(pp. 237-241)
.
2011
Persistent link: https://www.econbiz.de/10009267644
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15
Green marketing
Deshmukh, Sakina
;
Pawar, Sagar
- In:
Managing corporate responsibility and risk for …
,
(pp. 403-408)
.
2010
Persistent link: https://www.econbiz.de/10009248462
Saved in:
16
Identifying and clustering of target customers of green products
Wang, Miao-ling
- In:
Web-based green products life cycle management systems …
,
(pp. 182-207)
.
2009
Persistent link: https://www.econbiz.de/10003799263
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