//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of marketing management : MM"
~isPartOf:"Green advertising and the reluctant consumer"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Ökologisches Marketing"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Green marketing
11
Öko-Marketing
11
Consumer behaviour
9
Konsumentenverhalten
9
Advertising effects
5
Werbewirkung
5
Environmental consciousness
4
Umweltbewusstsein
4
Advertising
3
Marketing management
3
Marketingmanagement
3
Werbung
3
Nachhaltigkeit
2
Social Marketing
2
Social marketing
2
Sustainability
2
USA
2
United States
2
Bibliometrics
1
Bibliometrie
1
Brand image
1
Cause-Related Marketing
1
Cause-related marketing
1
Consumer attitudes
1
Corporate Social Responsibility
1
Corporate social responsibility
1
Customer satisfaction
1
Cyprus
1
Emissions trading
1
Emissionshandel
1
Environmental management
1
Europa
1
Europe
1
Fashion
1
Großbritannien
1
Internet marketing
1
Kundenzufriedenheit
1
Luxury goods
1
Luxusgüter
1
Markenimage
1
more ...
less ...
Type of publication
All
Article
9
Book / Working Paper
2
Type of publication (narrower categories)
All
Article in journal
6
Aufsatz in Zeitschrift
6
Aufsatz im Buch
5
Book section
5
Collection of articles of several authors
2
Sammelwerk
2
Conference proceedings
1
Konferenzschrift
1
more ...
less ...
Language
All
English
11
Author
All
Armstrong Soule, Catherine A.
1
Burchell, Kevin
1
Carlson, Jeffrey R.
1
Cervellon, Marie-Cécile
1
Cherrier, Hélène
1
Kareklas, Ioannis
1
Ku, Hsuan-hsuan
1
Kuo, Chien-chih
1
Kvasova, Olga
1
Lee, Eun Mi
1
Leonidou, Constantinos N.
1
Leonidou, Leonidas C.
1
Muehling, Darrel D.
1
Paço, Arminda M. Finisterra do
1
Reece, Bonnie B.
1
Reich, Brandon J.
1
Reis, Rosa
1
Rettie, Ruth
1
Rifon, Nora J.
1
Riley, Debra
1
Szuba, Mathilde
1
Tucker, Elizabeth M.
1
Wu, Ching-luen
1
Wu, Ching-ying
1
Özçaglar-Toulouse, Nil
1
more ...
less ...
Institution
All
Academy of Marketing
1
Published in...
All
Journal of marketing management : MM
Green advertising and the reluctant consumer
Journal of business research : JBR
24
Business strategy and the environment
22
Journal of advertising : official publication of the American Academy of Advertising
16
International journal of hospitality management
14
Journal of marketing communications
14
Journal of retailing and consumer services
14
Marketing intelligence & planning
14
International journal of contemporary hospitality management
12
Cogent business & management
10
International journal of consumer studies
10
Journal of strategic marketing
9
Amfiteatru economic : an economic and business research periodical
8
Journal of international consumer marketing
8
International journal of advertising : the review of marketing communications
7
International journal of green economics : IJGE
7
Journal of business ethics : JOBE
7
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
Journal of promotion management : JPM
7
Journal of travel and tourism marketing
7
Asia Pacific journal of marketing and logistics
6
Asia-Pacific journal of business administration
6
Green consumerism : perspectives, sustainability, and behavior
6
Green marketing and environmental responsibility in modern corporations
6
International journal of green economics
6
Journal of Islamic marketing
6
Journal of global marketing
6
The journal of business & industrial marketing
6
European research studies
5
Global business review
5
Industrial marketing management : the international journal for industrial and high-tech firms
5
International journal of production economics
5
Journal of hospitality marketing & management
5
Journal of the Academy of Marketing Science
5
Psychology & marketing
5
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
4
Corporate social responsibility and environmental management
4
Driving green consumerism through strategic sustainability marketing
4
International journal of advertising : the quarterly review of marketing communications
4
more ...
less ...
Source
All
ECONIS (ZBW)
11
Showing
1
-
11
of
11
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Less in more : is a green demarketing strategy sustainable?
Armstrong Soule, Catherine A.
;
Reich, Brandon J.
- In:
Journal of marketing management : MM
31
(
2015
)
13/14
,
pp. 1403-1427
Persistent link: https://www.econbiz.de/10011405575
Saved in:
2
Factors affecting skepticism toward green advertising
Paço, Arminda M. Finisterra do
;
Reis, Rosa
- In:
Green advertising and the reluctant consumer
,
(pp. 123-131)
.
2014
Persistent link: https://www.econbiz.de/10010399373
Saved in:
3
Victoris's dirty secrets : effectiveness of green not-for-profit messages targeting brands
Cervellon, Marie-Cécile
- In:
Green advertising and the reluctant consumer
,
(pp. 110-122)
.
2014
Persistent link: https://www.econbiz.de/10010399376
Saved in:
4
Communicating green marketing appeals effectively : the role of consumers' motivational orientation to promotion versus prevention
Ku, Hsuan-hsuan
;
Kuo, Chien-chih
;
Wu, Ching-luen
;
Wu, …
- In:
Green advertising and the reluctant consumer
,
(pp. 34-43)
.
2014
Persistent link: https://www.econbiz.de/10010399386
Saved in:
5
The role of regulatory focus and self-view in "green" advertising message framing
Kareklas, Ioannis
;
Carlson, Jeffrey R.
;
Muehling, Darrel D.
- In:
Green advertising and the reluctant consumer
,
(pp. 19-33)
.
2014
Persistent link: https://www.econbiz.de/10010399387
Saved in:
6
Consumer receptivity to green ads : a test of green claim types and the role of individual consumer characteristics for green ad response
Tucker, Elizabeth M.
;
Rifon, Nora J.
;
Lee, Eun Mi
; …
- In:
Green advertising and the reluctant consumer
,
(pp. 4-18)
.
2014
Persistent link: https://www.econbiz.de/10010399390
Saved in:
7
Normalising green behaviours : a new approach to sustainability marketing
Rettie, Ruth
;
Burchell, Kevin
;
Riley, Debra
- In:
Journal of marketing management : MM
28
(
2012
)
3/4
,
pp. 420-444
Persistent link: https://www.econbiz.de/10009545951
Saved in:
8
Barriers to downward carbon emission : exploring sustainable consumption in the face of the glass floor
Cherrier, Hélène
;
Szuba, Mathilde
; …
- In:
Journal of marketing management : MM
28
(
2012
)
3/4
,
pp. 397-419
Persistent link: https://www.econbiz.de/10009545952
Saved in:
9
Special issue: Revisiting contemporary issues in green/ethical marketing
2012
Persistent link: https://www.econbiz.de/10009387580
Saved in:
10
Anteedents and outcomes of consumer environmentally friendly attitudes and behaviour
Leonidou, Leonidas C.
;
Leonidou, Constantinos N.
; …
- In:
Journal of marketing management : MM
26
(
2010
)
13/14
,
pp. 1319-1344
Persistent link: https://www.econbiz.de/10008810655
Saved in:
11
Special issue: Academy of Marketing Conference 2010, "Transformational Marketing"
Academy of Marketing
-
2010
Persistent link: https://www.econbiz.de/10008810791
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->