The role of regulatory focus and self-view in "green" advertising message framing
Ioannis Kareklas, Jeffrey R. Carlson, and Darrel D. Muehling
| Year of publication: |
2014
|
|---|---|
| Authors: | Kareklas, Ioannis ; Carlson, Jeffrey R. ; Muehling, Darrel D. |
| Published in: |
Green advertising and the reluctant consumer. - London [u.a.] : Routledge, ISBN 1-138-01654-3. - 2014, p. 19-33
|
| Subject: | Werbung | Advertising | Werbewirkung | Advertising effects | Öko-Marketing | Green marketing | Umweltbewusstsein | Environmental consciousness | Persönlichkeitsmerkmal | Personality trait |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010399387