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~isPartOf:"The Routledge companion to advertising and promotional culture"
~isPartOf:"Journal of marketing communications"
~subject:"green advertising"
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green advertising
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The Routledge companion to advertising and promotional culture
Journal of marketing communications
Journal of promotion management : innovations in planning and applied research
3
International journal of business excellence : IJBEX
2
Journal of promotion management : JPM
2
Psychology & marketing
2
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Business strategy and the environment
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Cogent business & management
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DLSU business & economics review
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Global business review
1
International journal of advertising : the review of marketing communications
1
International journal of innovation & sustainable development : IJISD
1
International journal of internet marketing and advertising : IJIMA
1
International journal of public sector performance management
1
International journal of trade and global markets
1
Journal of euromarketing
1
Journal of global fashion marketing : JGfM
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Journal of global marketing
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Journal of international consumer marketing
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The Cornell hospitality quarterly
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Verslas : teorija ir praktika : Vilniaus Gedimino Technikos Universiteto mokslo žurnalas
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Green advertising receptivity : an initial scale development process
Bailey, Ainsworth Anthony
;
Mishra, Aditya
;
Tiamiyu, …
- In:
Journal of marketing communications
22
(
2016
)
3
,
pp. 327-345
Persistent link: https://www.econbiz.de/10011613179
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2
Consumer perceptions of carbon labeling in print advertising : hype or effective communication strategy?
Stokes, Amy
;
Turri, Anna M.
- In:
Journal of marketing communications
21
(
2015
)
4
,
pp. 300-315
Persistent link: https://www.econbiz.de/10011405893
Saved in:
3
When does green advertising work? : the moderating role of product type
Kong, Ying
;
Zhang, Lingling
- In:
Journal of marketing communications
20
(
2014
)
3
,
pp. 197-213
Persistent link: https://www.econbiz.de/10010389733
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