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~person:"Hartmann, Patrick"
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Green marketing
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Hartmann, Patrick
Bang Nguyen Viet
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Hinson, Robert
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Khare, Arpita
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Leonidou, Constantinos N.
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Kumar, Prashant
6
Han, Heesup
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Kupp, Martin
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Leonidou, Leonidas C.
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Lin, Jialing
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Iannuzzi, Al
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Kirgiz, Ayca Can
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M, Manida
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Nath, Vishnu
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Paço, Arminda M. Finisterra do
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Polonsky, Michael J.
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Sharma, Vinay
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Apaolaza-Ibáñez, Vanessa
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Becker, Joachim H.
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Carrete-Lucero, Lorena de la Paz
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Carrigan, Marylyn
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Charter, Martin
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D'Souza, Clare M.
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International journal of advertising : the quarterly review of marketing communications
2
European journal of marketing : EJM
1
Journal of business research : JBR
1
Journal of vacation marketing
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ECONIS (ZBW)
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Marketing for sustainability : travellers' intentions to stay in green hotels
D'Souza, Clare M.
;
Apaolaza, Vanessa
;
Hartmann, Patrick
; …
- In:
Journal of vacation marketing
27
(
2021
)
2
,
pp. 187-202
Persistent link: https://www.econbiz.de/10012494067
Saved in:
2
Environmental threat appeals in green advertising : the role of fear arousal and coping efficacy
Hartmann, Patrick
;
Apaolaza, Venessa
;
D'Souza, Clare M.
; …
- In:
International journal of advertising : the quarterly …
33
(
2014
)
4
,
pp. 741-765
Persistent link: https://www.econbiz.de/10010467593
Saved in:
3
Desert or rain : standardisation of green advertising versus adaptation to the target audience's natural environment
Hartmann, Patrick
;
Apaolaza-Ibáñez, Vanessa
- In:
European journal of marketing : EJM
47
(
2013
)
5/6
,
pp. 917-933
Persistent link: https://www.econbiz.de/10009763953
Saved in:
4
Consumer attitude and purchase intention toward green energy brands : the roles of psychological benefits and environmental concern
Hartmann, Patrick
;
Apaolaza-Ibáñez, Vanessa
- In:
Journal of business research : JBR
65
(
2012
)
9
,
pp. 1254-1263
Persistent link: https://www.econbiz.de/10009562037
Saved in:
5
Green advertising revisited : conditioning virtual nature experiences
Hartmann, Patrick
;
Apaolaza-Ibáñez, Vanessa
- In:
International journal of advertising : the quarterly …
28
(
2009
)
4
,
pp. 715-739
Persistent link: https://www.econbiz.de/10003887905
Saved in:
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