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subject:"International marketing"
~subject:"Transnational corporation"
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International marketing
Transnational corporation
Übersetzung
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137
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ECONIS (ZBW)
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1
Reversal of language hierarchy and the politics of translation in a multinational corporation
Ristolainen, Jonna
;
Outila, Virpi
;
Piekkari, Rebecca
- In:
Critical perspectives on international business
19
(
2023
)
1
,
pp. 6-26
Persistent link: https://www.econbiz.de/10014323492
Saved in:
2
Improving translation teaching for transnational business : voices of translators from Chinese enterprises in Africa
Zhang, Guohua
;
Wang, Lifei
;
Ai, Bin
- In:
Journal of teaching in international business
32
(
2021
)
2
,
pp. 176-194
Persistent link: https://www.econbiz.de/10012650042
Saved in:
3
Interlingual translation and the transfer of value-infused practices : an in-depth qualitative exploration
Ciuk, Sylwia
;
James, Philip
- In:
Management learning : the journal for managerial and …
46
(
2015
)
5
,
pp. 565-581
Persistent link: https://www.econbiz.de/10011480498
Saved in:
4
The role of translation in cross-cultural knowledge transfer within a MNE's business networks : a 3D-hierarchical model in China
Zhong, Weihe
;
Chin, Tachia
- In:
Chinese management studies : CMS
9
(
2015
)
4
,
pp. 589-610
Persistent link: https://www.econbiz.de/10011507841
Saved in:
5
Localize or local lies? : the power of language and translation in the multinational corporation
Logemann, Minna
;
Piekkari, Rebecca
- In:
Critical perspectives on international business
11
(
2015
)
1
,
pp. 30-53
Persistent link: https://www.econbiz.de/10011297377
Saved in:
6
Translation in cross-language international business research : beyond equivalence
Chidlow, Agnieszka
;
Plakoyiannaki, Emmanuella
;
Welch, …
- In:
Journal of international business studies : JIBS ; an …
45
(
2014
)
5
,
pp. 562-582
Persistent link: https://www.econbiz.de/10010380427
Saved in:
7
Selecting the right brand name : an examination of tacit and explicit linguistic knowledge in name translations
Schmitt, Bernd
;
Zhang, Shi
- In:
The journal of brand management : an international journal
19
(
2011/12
)
8
,
pp. 655-665
Persistent link: https://www.econbiz.de/10009576048
Saved in:
8
A comparison of a subjective and statistical method for establishing score comparability in an organizational culture survey
Carter, Nathan T.
;
Kotrba, Lindsey M.
;
Diab, Dalia L.
; …
- In:
Journal of business and psychology
27
(
2012
)
4
,
pp. 451-466
Persistent link: https://www.econbiz.de/10009692037
Saved in:
9
Website localization in the Chinese market
Chao, Mike Chen-Ho
;
Singh, Nitish
;
Hsu, Chin-chun
; …
- In:
Journal of electronic commerce research : JECR
13
(
2012
)
1
,
pp. 33-49
Persistent link: https://www.econbiz.de/10009565323
Saved in:
10
Enterprise web services-enabled translation framework
Serhani, M. A.
;
Jaffar, A.
;
Campbell, Piers
;
Atif, Y.
- In:
Information systems and e-business management : ISeB
9
(
2011
)
4
,
pp. 497-517
Persistent link: https://www.econbiz.de/10009383010
Saved in:
11
Advertorials in the Italian press : the impact of corporate identity strategies on linguistic features
Salsnik, Erika
- In:
Discourse, identities and genres in corporate …
,
(pp. 185-208)
.
2010
Persistent link: https://www.econbiz.de/10009013055
Saved in:
12
Weltweit die richtige Sprache sprechen
Zschweigert, Silke
- In:
Wissensmanagement : das Magazin für Digitalisierung, …
9
(
2007
)
6
,
pp. 32-33
Persistent link: https://www.econbiz.de/10003570284
Saved in:
13
Texts and localization
Norlyk, Birgitte
- In:
Meanings and messages : intercultural business communication
,
(pp. 77-96)
.
2006
Persistent link: https://www.econbiz.de/10008697311
Saved in:
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