//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
isPartOf:"Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Absatzbereich"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Marketing
31
USA
14
United States
14
Definition
10
Consumer behaviour
5
Konsumentenverhalten
5
Children
4
Kinder
4
Ernährung
3
Food
3
Gesundheitsrisiko
3
Health risk
3
Lebensmittel
3
Marketing management
3
Marketing theory
3
Marketingmanagement
3
Marketingtheorie
3
Nutrition
3
Regulation
3
Regulierung
3
Responsibility
3
Stakeholder
3
Verantwortung
3
Welt
3
World
3
public policy
3
Business ethics
2
Consumer protection
2
Corporate Social Responsibility
2
Corporate social responsibility
2
Data protection
2
Datenschutz
2
Developing countries
2
Economic policy
2
Entwicklungsländer
2
Ethnic group
2
Ethnische Gruppe
2
Unternehmensethik
2
Verbraucherschutz
2
Wirtschaftspolitik
2
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
30
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
31
Aufsatz in Zeitschrift
31
Collection of articles of several authors
1
Sammelwerk
1
Language
All
English
31
Author
All
Gundlach, Gregory T.
2
Moore, Elizabeth S.
2
Shultz, Clifford J.
2
Wilkie, William L.
2
Adelakun, Mopelola
1
Andreasen, Alan R.
1
Bahl, Shalini
1
Cornwell, T. Bettina
1
D'Rozario, Denver
1
DeBerry-Spence, Benét
1
Deshpandé, Rohit
1
Ekici, Ahmet
1
Ekpo, Akon Elizabeth
1
Gabel, Terrance G.
1
Gaski, John F.
1
Goldberg, Marvin E.
1
Grier, Sonya A.
1
Gunasti, Kunter
1
Gunay, Hande
1
Hill, Ronald Paul
1
Hounhouigan, Menouwesso H.
1
Huang, Shirley H.
1
Hunt, Shelby D.
1
Ingenbleek, Paul T. M.
1
Iyer, Easwar S.
1
Kinnear, Thomas C.
1
Kothandaraman, Prabakar
1
Kumanyika, Shiriki K.
1
Laczniak, Gene R.
1
Lans, Ivo A. van der
1
Linnemann, Anita R.
1
Liu-Thompkins, Yuping
1
Lusch, Robert F.
1
Martin, Kelly D.
1
Mazis, Michael B.
1
Mensinger, Janell
1
Mick, David Glen
1
Milne, George R.
1
Mish, Jenny
1
Murphy, Patrick E.
1
more ...
less ...
Published in...
All
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
SpringerLink / Bücher
180
Journal of business research : JBR
118
Industrial marketing management : the international journal for industrial and high-tech firms
88
Springer eBook Collection
84
European journal of marketing : EJM
70
Journal of marketing management : MM
67
Journal of marketing education : JME
61
Journal of marketing
59
Marketing theory
55
Journal of macromarketing : examining the interactions among markets, marketing, and society
54
Journal of the Academy of Marketing Science
52
Europäische Hochschulschriften / 5
47
Lehrbuch
46
Journal of business-to-business marketing
43
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
39
Marketing intelligence & planning
39
Gabler Edition Wissenschaft
38
Journal of historical research in marketing
38
Journal of macromarketing
38
Springer eBook Collection / Business and Economics
36
Journal of Islamic marketing : JIMA
32
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
30
Journal of research in marketing and entrepreneurship : JRME
30
AMS review : official publication of the Academy of Marketing Science
27
Journal of marketing research : JMR
27
Journal of business ethics : JOBE
26
The journal of business & industrial marketing
26
Jahrbuch der Absatz- und Verbrauchsforschung
25
Marketing : ZFP ; journal of research and management
25
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
24
Entrepreneurial Marketing : Besonderheiten, Aufgaben und Lösungsansätze für Gründungsunternehmen
24
Journal of strategic marketing
24
Research
24
Schriftenreihe Schwerpunkt Marketing / Arbeitspapier
24
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
23
Journal of advertising research
23
Premier reference source
23
The marketing review
23
essentials
22
more ...
less ...
Source
All
ECONIS (ZBW)
31
Showing
1
-
31
of
31
Sort
Relevance
Date (newest first)
Date (oldest first)
1
The intersection of sustainability, marketing, and public policy : introduction to the special section on sustainability
Iyer, Easwar S.
;
Walker Reczek, Rebecca
- In:
Journal of public policy & marketing : JPP & M ; an …
36
(
2017
)
2
,
pp. 246-254
Persistent link: https://www.econbiz.de/10011770895
Saved in:
2
A comprehensive typology of ethnic identities : implications for marketing and public policy
D'Rozario, Denver
;
Yang, Guang
- In:
Journal of public policy & marketing : JPP & M ; an …
34
(
2015
)
2
,
pp. 173-193
Persistent link: https://www.econbiz.de/10011414127
Saved in:
3
The adaptability of marketing systems to interventions in developing countries : evidence from the pineapple system in Benin
Hounhouigan, Menouwesso H.
;
Ingenbleek, Paul T. M.
; …
- In:
Journal of public policy & marketing : JPP & M ; an …
33
(
2014
)
2
,
pp. 159-172
Persistent link: https://www.econbiz.de/10010439139
Saved in:
4
Broadening the paradigm of marketing as exchange : a public policy and marketing perspective
Hill, Ronald Paul
;
Martin, Kelly D.
- In:
Journal of public policy & marketing : JPP & M ; an …
33
(
2014
)
1
,
pp. 17-33
Persistent link: https://www.econbiz.de/10010373768
Saved in:
5
Toward marketplace diversity : a multimeasure, multidimensional study of the Journal of Public Policy & Marketing
DeBerry-Spence, Benét
;
Ekpo, Akon Elizabeth
;
Adelakun, …
- In:
Journal of public policy & marketing : JPP & M ; an …
32
(
2013
),
pp. 6-15
Persistent link: https://www.econbiz.de/10009774998
Saved in:
6
To serve man : a marketing manifesto (and an article that should not have been necessary)
Gaski, John F.
- In:
Journal of public policy & marketing : JPP & M ; an …
32
(
2013
)
1
,
pp. 6-17
Persistent link: https://www.econbiz.de/10009753957
Saved in:
7
Marketing amid the uncertainty of the social sector : do social entrepreneurs follow best marketing practices?
Newbert, Scott L.
- In:
Journal of public policy & marketing : JPP & M ; an …
31
(
2012
)
1
,
pp. 73-90
Persistent link: https://www.econbiz.de/10009565288
Saved in:
8
Consuming direct-to-consumer genetic tests : the role of genetic literacy and knowledge
Pearson, Yvette E.
;
Liu-Thompkins, Yuping
- In:
Journal of public policy & marketing : JPP & M ; an …
31
(
2012
)
1
,
pp. 42-57
Persistent link: https://www.econbiz.de/10009565304
Saved in:
9
Rethinking the relationship between social/nonprofit marketing and commercial marketing
Andreasen, Alan R.
- In:
Journal of public policy & marketing : JPP & M ; an …
31
(
2012
)
1
,
pp. 36-41
Persistent link: https://www.econbiz.de/10009565310
Saved in:
10
Stakeholder theory and marketing : moving from a firm-centric to a societal perspective
Laczniak, Gene R.
;
Murphy, Patrick E.
- In:
Journal of public policy & marketing : JPP & M ; an …
31
(
2012
)
2
,
pp. 284-292
Persistent link: https://www.econbiz.de/10009679199
Saved in:
11
Marketing and public policy : transformative research in developing markets
Shultz, Clifford J.
;
Deshpandé, Rohit
;
Cornwell, T. Bettina
- In:
Journal of public policy & marketing : JPP & M ; an …
31
(
2012
)
2
,
pp. 178-184
Persistent link: https://www.econbiz.de/10009679230
Saved in:
12
Toward a public policy and marketing understanding of lobbying and its role in the development of public policy in the United States
Gabel, Terrance G.
;
Scott, Clifford D.
- In:
Journal of public policy & marketing : JPP & M ; an …
30
(
2011
)
1
,
pp. 89-95
Persistent link: https://www.econbiz.de/10009234740
Saved in:
13
Expanding Journal of Public Policy & Marketing's horizon
Mazis, Michael B.
- In:
Journal of public policy & marketing : JPP & M ; an …
30
(
2011
)
1
,
pp. 68-71
Persistent link: https://www.econbiz.de/10009235126
Saved in:
14
In the beginning : the founding of Journal of Public Policy & Marketing
Kinnear, Thomas C.
- In:
Journal of public policy & marketing : JPP & M ; an …
30
(
2011
)
1
,
pp. 59-63
Persistent link: https://www.econbiz.de/10009235130
Saved in:
15
Principle-based stakeholder marketing : insights from private triple-bottom-line firms
Mish, Jenny
;
Scammon, Debra L.
- In:
Journal of public policy & marketing : JPP & M ; an …
29
(
2010
)
1
,
pp. 12-26
Persistent link: https://www.econbiz.de/10003979287
Saved in:
16
Are there differences between consumers' and marketers' privacy expectations? : a segment- and technology-level analysis
Milne, George R.
;
Bahl, Shalini
- In:
Journal of public policy & marketing : JPP & M ; an …
29
(
2010
)
1
,
pp. 138-149
Persistent link: https://www.econbiz.de/10003979344
Saved in:
17
The American marketing association's new definition of marketing : perspective and commentary on the 2007 revision
Gundlach, Gregory T.
;
Wilkie, William L.
- In:
Journal of public policy & marketing : JPP & M ; an …
28
(
2009
)
2
,
pp. 259-264
Persistent link: https://www.econbiz.de/10003923207
Saved in:
18
Perspectives on food marketing and childhood obesity : introduction to the special section
Moore, Elizabeth S.
- In:
Journal of public policy & marketing : JPP & M ; an …
26
(
2007
)
2
,
pp. 157-161
Persistent link: https://www.econbiz.de/10003672063
Saved in:
19
Creating an environment in which youths are encouraged to eat a healthier diet
Goldberg, Marvin E.
;
Gunasti, Kunter
- In:
Journal of public policy & marketing : JPP & M ; an …
26
(
2007
)
2
,
pp. 162-181
Persistent link: https://www.econbiz.de/10003672080
Saved in:
20
Fast-food marketing and children's fast-food consumption : exploring parents' influences in an ethnically diverse sample
Grier, Sonya A.
;
Mensinger, Janell
;
Huang, Shirley H.
; …
- In:
Journal of public policy & marketing : JPP & M ; an …
26
(
2007
)
2
,
pp. 221-235
Persistent link: https://www.econbiz.de/10003672118
Saved in:
21
Taming the obesity beast : children, marketing, and public policy considerations
Seiders, Kathleen
;
Petty, Ross D.
- In:
Journal of public policy & marketing : JPP & M ; an …
26
(
2007
)
2
,
pp. 236-242
Persistent link: https://www.econbiz.de/10003672128
Saved in:
22
The American Marketing Association's 2004 definition of marketing : perspectives on its implications for scholarship and the role and responsibility of marketing in society
Gundlach, Gregory T.
- In:
Journal of public policy & marketing : JPP & M ; an …
26
(
2007
)
2
,
pp. 243-250
Persistent link: https://www.econbiz.de/10003672137
Saved in:
23
The American Marketing Association definition of marketing : moving from lagging to leading indicator
Ringold, Debra Jones
;
Weitz, Barton A.
- In:
Journal of public policy & marketing : JPP & M ; an …
26
(
2007
)
2
,
pp. 251-260
Persistent link: https://www.econbiz.de/10003672142
Saved in:
24
Marketing's evolving identity : defining our future
Lusch, Robert F.
- In:
Journal of public policy & marketing : JPP & M ; an …
26
(
2007
)
2
,
pp. 261-268
Persistent link: https://www.econbiz.de/10003672146
Saved in:
25
What does the definition of marketing tell us about ourselves?
Wilkie, William L.
;
Moore, Elizabeth S.
- In:
Journal of public policy & marketing : JPP & M ; an …
26
(
2007
)
2
,
pp. 269-276
Persistent link: https://www.econbiz.de/10003672153
Saved in:
26
A responsibilities framework for marketing as a professional discipline
Hunt, Shelby D.
- In:
Journal of public policy & marketing : JPP & M ; an …
26
(
2007
)
2
,
pp. 277-283
Persistent link: https://www.econbiz.de/10003672159
Saved in:
27
The new American Marketing Association definition of marketing : an alternative assessment
Zinkhan, George M.
;
Williams, Brian C.
- In:
Journal of public policy & marketing : JPP & M ; an …
26
(
2007
)
2
,
pp. 284-288
Persistent link: https://www.econbiz.de/10003672163
Saved in:
28
The end(s) of marketing and the neglect of moral responsibility by the American Marketing Association
Mick, David Glen
- In:
Journal of public policy & marketing : JPP & M ; an …
26
(
2007
)
2
,
pp. 289-292
Persistent link: https://www.econbiz.de/10003672170
Saved in:
29
Marketing as constructive engagement
Shultz, Clifford J.
- In:
Journal of public policy & marketing : JPP & M ; an …
26
(
2007
)
2
,
pp. 293-301
Persistent link: https://www.econbiz.de/10003673033
Saved in:
30
Implications of the revised definition of marketing : from exchange to value creation
Sheth, Jagdish N.
;
Uslay, Can
- In:
Journal of public policy & marketing : JPP & M ; an …
26
(
2007
)
2
,
pp. 302-307
Persistent link: https://www.econbiz.de/10003673040
Saved in:
31
Special issue on Marketing's information technology revolution : implications for consumer welfare and economic performance
Sappington, David Edward Michael
(
contributor
); …
-
2003
Persistent link: https://www.econbiz.de/10001770707
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->