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person:"Peter, Jerome Paul"
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Marketing
14
Marketing management
14
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5
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Peter, Jerome Paul
Kotler, Philip
112
Meffert, Heribert
68
Bruhn, Manfred
57
Pepels, Werner
52
Homburg, Christian
39
Sheth, Jagdish N.
36
Armstrong, Gary
33
Wiedmann, Klaus-Peter
31
Fritz, Wolfgang
26
Kirchgeorg, Manfred
26
Leeflang, Peter
23
Reinecke, Sven
23
Kerin, Roger A.
22
Kreutzer, Ralf T.
22
Bauer, Hans H.
21
Zerres, Michael P.
21
Franses, Philip Hans
20
Koschnick, Wolfgang J.
20
Hartley, Steven W.
19
Huber, Frank
19
Keller, Kevin Lane
19
Tadajewski, Mark
18
Backhaus, Klaus
17
Ferrell, Odies C.
17
Grewal, Dhruv
17
Schneider, Willy
17
Esch, Franz-Rudolf
16
Hair, Joseph F.
16
Herrmann, Andreas
16
Laczniak, Gene R.
16
Tomczak, Torsten
16
Burmann, Christoph
15
Diller, Hermann
15
Fill, Chris
15
Freiling, Jörg
15
Hanssens, Dominique M.
15
Layton, Roger A.
15
Unger, Fritz
15
Brown, Stephen
14
Donnelly, James H.
14
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McGraw-Hill/Irwin series in marketing
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ECONIS (ZBW)
14
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1
A preface to marketing management
Peter, Jerome Paul
;
Donnelly, James H.
-
2015
-
14. ed.
Persistent link: https://www.econbiz.de/10010339514
Saved in:
2
Marketing management : knowledge and skills
Peter, Jerome Paul
;
Donnelly, James H.
-
2013
-
11. ed., internat. student ed.
Persistent link: https://www.econbiz.de/10009678469
Saved in:
3
A preface to marketing management
Peter, Jerome Paul
;
Donnelly, James H.
-
2013
-
13. ed
Persistent link: https://www.econbiz.de/10009512077
Saved in:
4
A preface to marketing management
Peter, Jerome Paul
;
Donnelly, James H.
-
2011
-
12. ed., [internat. student ed.]
Persistent link: https://www.econbiz.de/10003895933
Saved in:
5
Marketing management : knowledge and skills
Peter, Jerome Paul
;
Donnelly, James H.
-
2011
-
10. ed.
Persistent link: https://www.econbiz.de/10008669176
Saved in:
6
Marketing management : knowledge and skills
Peter, Jerome Paul
;
Donnelly, James H.
-
2009
-
9. ed., internat. student ed.
Persistent link: https://www.econbiz.de/10003734238
Saved in:
7
A preface to marketing management
Peter, Jerome Paul
;
Donnelly, James H.
-
2008
-
11. ed., internat. student ed.
Persistent link: https://www.econbiz.de/10003527137
Saved in:
8
Marketing management : knowledge and skills
Peter, Jerome Paul
;
Donnelly, James H.
-
2007
-
8. ed.
Persistent link: https://www.econbiz.de/10003349984
Saved in:
9
Marketing management : knowledge and skills
Peter, Jerome Paul
;
Donnelly, James H.
-
2007
-
8. ed.
Persistent link: https://www.econbiz.de/10003189613
Saved in:
10
A preface to marketing management
Peter, Jerome Paul
;
Donnelly, James H.
-
2006
-
10. ed
Persistent link: https://www.econbiz.de/10002454915
Saved in:
11
Marketing management : knowledge and skills
Peter, Jerome Paul
(
contributor
); …
-
2004
-
7. ed
Persistent link: https://www.econbiz.de/10001738690
Saved in:
12
Consumer behavior and marketing strategy
Peter, Jerome Paul
;
Olson, Jerry C.
-
1993
-
3. ed
Persistent link: https://www.econbiz.de/10000856651
Saved in:
13
Marketing management : knowledge and skills ; text, analysis, cases, plans
Peter, Jerome Paul
;
Donnelly, James H.
-
1992
-
3. ed.
Persistent link: https://www.econbiz.de/10000842350
Saved in:
14
A preface to marketing management
Peter, Jerome Paul
-
1991
-
5th ed
Persistent link: https://www.econbiz.de/10013481730
Saved in:
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