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~person:"Bauer, Hans H."
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Sales promotion
7
Verkaufsförderung
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Deutschland
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Germany
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Advertising effects
4
Consumer behaviour
4
Konsumentenverhalten
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Werbewirkung
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Bauer, Hans H.
Gedenk, Karen
14
Usman, Osly
12
Görtz, Gunnar
11
Neslin, Scott A.
11
Ebeling, Peter
9
Malik, Garima
9
Ailawadi, Kusum L.
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Kind, Hans Jarle
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Lang, Ewald
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Mullin, Roddy
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Sinitsyn, Maxim
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Belch, George E.
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Belch, Michael A.
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Breugelmans, Els
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Jain, Amit
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Kukar-Kinney, Monika
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Monroe, Kent B.
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Rajagopal
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Bertini, Marco
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Bijmolt, Tammo H. A.
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Bogomolova, Svetlana
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Chandon, Pierre
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Detroy, Erich-Norbert
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Geffroy, Edgar K.
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Gázquez-Abad, Juan Carlos
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Heerde, Harald J. van
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6
Leeflang, Peter
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6
Mayzlin, Dina
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Natter, Martin
6
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Villas-Boas, Sofia
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Reihe: Management-Know-how / M : praxisnah und aktuell
3
Series: Management know-how / M
2
European retail research
1
Handelsforschung
1
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ECONIS (ZBW)
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1
Exploring the power of adaptive selling techniques on consumers' buying behaviour
Bauer, Hans H.
;
Martin, Isabel
- In:
European retail research
22
(
2008
),
pp. 51-68
Persistent link: https://www.econbiz.de/10003818163
Saved in:
2
Alternatives to discounts: what value is attached to sales promotions in the automotive sector? : a methodical approach to avoiding the discount spiral
Bauer, Hans H.
;
Görtz, Gunnar
;
Exler, Stefanie
-
2007
Persistent link: https://www.econbiz.de/10003516871
Saved in:
3
Effective sales promotion
Bauer, Hans H.
;
Görtz, Gunnar
;
Haber, Tobias E.
-
2007
Persistent link: https://www.econbiz.de/10003516872
Saved in:
4
Alternativen zum Rabatt : wie viel Wertschätzung erzielen Promotions im Automobilhandel? : Ein methodischer Ansatz zur Vermeidung der Rabattspirale
Bauer, Hans H.
;
Görtz, Gunnar
;
Exler, Stefanie
-
2005
Persistent link: https://www.econbiz.de/10002939563
Saved in:
5
Effective sales promotion
Bauer, Hans H.
;
Görtz, Gunnar
;
Haber, Tobias E.
-
2004
Persistent link: https://www.econbiz.de/10002024444
Saved in:
6
Effective sales promotion
Bauer, Hans H.
;
Görtz, Gunnar
;
Haber, Tobias E.
-
2004
Persistent link: https://www.econbiz.de/10004802761
Saved in:
7
Coupons als Instrument der Verkaufsförderung im Einzelhandel
Bauer, Hans H.
;
Görtz, Gunnar
- In:
Handelsforschung
17
(
2003
),
pp. 107-126
Persistent link: https://www.econbiz.de/10001728867
Saved in:
8
Der Einzug von Coupons in Deutschland : Formen, Eigenschaften und Nutzungsabsicht der Konsumenten
Bauer, Hans H.
;
Görtz, Gunnar
;
Dünnhaupt, Lars
-
2002
Persistent link: https://www.econbiz.de/10013430832
Saved in:
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