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~person:"Gómez, Miguel I."
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Gómez, Miguel I.
Gedenk, Karen
14
Usman, Osly
12
Görtz, Gunnar
11
Neslin, Scott A.
11
Ebeling, Peter
9
Malik, Garima
9
Ailawadi, Kusum L.
8
Bauer, Hans H.
8
Kind, Hans Jarle
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Lang, Ewald
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Mullin, Roddy
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Sinitsyn, Maxim
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Belch, George E.
7
Belch, Michael A.
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Breugelmans, Els
7
Foros, Øystein
7
Jain, Amit
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Kaiser, Harry M.
7
Kukar-Kinney, Monika
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Malshe, Avinash
7
Monroe, Kent B.
7
Rajagopal
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Bertini, Marco
6
Bijmolt, Tammo H. A.
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Bogomolova, Svetlana
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Chandon, Pierre
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Cummins, Julian
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Detroy, Erich-Norbert
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Geffroy, Edgar K.
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Gázquez-Abad, Juan Carlos
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Heerde, Harald J. van
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Johnston, Mark W.
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Leeflang, Peter
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Marshall, Greg W.
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Mayzlin, Dina
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Natter, Martin
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Pepels, Werner
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Villas-Boas, Sofia
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American journal of agricultural economics
2
Journal of marketing research : JMR
1
Journal of retailing
1
Review of agricultural economics : RAE
1
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ECONIS (ZBW)
5
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1
Pass-through and consumer search : an empirical analysis
Richards, Timothy J.
;
Gómez, Miguel I.
;
Lee, Jun
- In:
American journal of agricultural economics
96
(
2014
)
4
,
pp. 1049-1069
Persistent link: https://www.econbiz.de/10010416434
Saved in:
2
Trade promotions and consumer search in supermarket retailing
Gómez, Miguel I.
;
Richards, Timothy J.
;
Lee, Jun
- In:
American journal of agricultural economics
95
(
2013
)
5
,
pp. 1209-1215
Persistent link: https://www.econbiz.de/10010204247
Saved in:
3
A multiple-discrete/continuous model of price promotion
Richards, Timothy J.
;
Gómez, Miguel I.
;
Pofahl, Geoffrey M.
- In:
Journal of retailing
88
(
2012
)
2
,
pp. 206-225
Persistent link: https://www.econbiz.de/10009562825
Saved in:
4
Empirical analysis of budget and allocation of trade promotions in the US supermarket industry
Gómez, Miguel I.
;
Rao, Vithala R.
;
McLaughlin, Edward
- In:
Journal of marketing research : JMR
44
(
2007
)
3
,
pp. 410-424
Persistent link: https://www.econbiz.de/10003547620
Saved in:
5
Factors affecting the allocation of trade promotions in the US food distribution system
Gómez, Miguel I.
;
Maratou, Laoura M.
;
Just, David
- In:
Review of agricultural economics : RAE
29
(
2007
)
1
,
pp. 119-140
Persistent link: https://www.econbiz.de/10003561967
Saved in:
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