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type_genre:"Collection of articles of several authors"
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Search: subject_exact:"Absatzförderung"
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Sales promotion
21
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21
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7
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5
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Collection of articles of several authors
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Kleinaltenkamp, Michael
3
Fam, Kim Shyan
2
Kaiser, Harry M.
2
Alston, Julian Mark
1
Auerbach, Heiko
1
Barnier, Virginie De
1
Buchanan-Oliver, Margo
1
Crespi, John M.
1
Hartmann, Wolfgang
1
Ilmakunnas, Johanna
1
Jacob, Hans-Reinhard
1
Keillor, Bruce D.
1
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1
Loureiro, Sandra Maria Correia
1
Nies, Salome
1
Nowak, Gerhard
1
Orr, Linda M.
1
Ortinau, David J.
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Pepels, Werner
1
Phau, Ian
1
Plinke, Wulff
1
Seo, Yuri
1
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1
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Journal of promotion management : JPM
3
Journal of business research : JBR
2
Agricultural and resource economics review : ARER
1
Asia Pacific journal of marketing and logistics
1
Journal of consumer behaviour : an international research review
1
Journal of promotion management : innovations in planning and applied research
1
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Praeger perspectives
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ECONIS (ZBW)
21
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21
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1
Promoting brand relationships
Loureiro, Sandra Maria Correia
(
ed.
)
-
2019
Persistent link: https://www.econbiz.de/10012179149
Saved in:
2
Angewandte Sportökonomie des 21. Jahrhunderts : wesentliche Aspekte des Sportmanagements aus Expertensicht
Nowak, Gerhard
(
ed.
)
-
2019
Persistent link: https://www.econbiz.de/10012040334
Saved in:
3
A taste for luxury in early modern Europe : display, acquisition and boundaries
Ilmakunnas, Johanna
(
ed.
);
Stobart, Jon
(
ed.
)
-
2018
-
Paperback edition
Persistent link: https://www.econbiz.de/10011959630
Saved in:
4
Special issue: Gaming
Seo, Yuri
(
ed.
);
Buchanan-Oliver, Margo
(
ed.
); …
-
2015
Persistent link: https://www.econbiz.de/10011508906
Saved in:
5
Essays on sales promotion management in retailing
Königsfeld, Jerome Alexander
-
2015
Persistent link: https://www.econbiz.de/10011750308
Saved in:
6
Special issue: Marketing communications and consumer behahvior
Barnier, Virginie De
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10008806378
Saved in:
7
Special issue: Retailing evolution research
Ortinau, David J.
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10008988837
Saved in:
8
Special issue: "Down Under"
Phau, Ian
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10003974819
Saved in:
9
Special issue: Advertising and promotion in "new" Asia
Fam, Kim Shyan
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10003849964
Saved in:
10
Special issue on promotion through consumer information on food product credence attributes
Kaiser, Harry M.
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10008859488
Saved in:
11
Private label management
Nies, Salome
-
2009
Persistent link: https://www.econbiz.de/10003965284
Saved in:
12
Special issue: Alternative promotional approaches and their impact on traditional advertising
2008
Persistent link: https://www.econbiz.de/10003810676
Saved in:
13
Special double issue on public relations research and practice
2008
Persistent link: https://www.econbiz.de/10003825728
Saved in:
14
Company and customer relations
Orr, Linda M.
(
contributor
);
Keillor, Bruce D.
(
contributor
)
-
2007
Persistent link: https://www.econbiz.de/10003518501
Saved in:
15
Markt- und Produktmanagement : die Instrumente des Business-to-Business-Marketing
Kleinaltenkamp, Michael
(
ed.
)
-
2006
-
2., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10003263628
Saved in:
16
Markt- und Produktmanagement : Die Instrumente des Business-to-Business-Marketing
Kleinaltenkamp, Michael
(
contributor
)
-
2006
-
2., überarbeitete und erweiterte Auflage
Persistent link: https://www.econbiz.de/10013515176
Saved in:
17
Economics of commodity promotion programs : lessons from California
Kaiser, Harry M.
(
ed.
);
Alston, Julian Mark
(
contributor
); …
-
2005
Persistent link: https://www.econbiz.de/10002421312
Saved in:
18
Handbuch Couponing
Hartmann, Wolfgang
(
ed.
)
-
2003
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001732390
Saved in:
19
Cross buying : neue Ertragsfelder für Banken
Jacob, Hans-Reinhard
(
ed.
)
-
2002
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001676503
Saved in:
20
Markt- und Produktmanagement : die Instrumente des technischen Vertriebs
Kleinaltenkamp, Michael
(
ed.
);
Plinke, Wulff
(
contributor
)
-
1999
Persistent link: https://www.econbiz.de/10000667810
Saved in:
21
Verkaufsförderung
Pepels, Werner
(
ed.
);
Auerbach, Heiko
(
contributor
)
-
1999
Persistent link: https://www.econbiz.de/10014005537
Saved in:
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