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~type_genre:"Aufsatz in Zeitschrift"
~subject:"Marktforschung"
~isPartOf:"International journal of market research"
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38
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International journal of market research
Journal of marketing research : JMR
172
International journal of market research : JMRS ; the journal of the Market Research Society
100
Journal of business research : JBR
85
Qualitative market research : an international journal
73
Journal of the Academy of Marketing Science
60
Jahrbuch der Absatz- und Verbrauchsforschung
54
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
52
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
45
Marketing letters : a journal of research in marketing
45
Journal of marketing management : MM
42
Marketing : ZFP ; journal of research and management
39
Journal of consumer behaviour : an international research review
32
Journal of business economics : JBE
29
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
29
The marketing review
28
International journal of forecasting
27
Journal of advertising research
25
Industrial marketing management : the international journal for industrial and high-tech firms
24
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
23
Die Betriebswirtschaft : DBW
20
Journal of marketing
20
Journal of retailing and consumer services
20
Journal of consumer research : JCR ; an interdisciplinary bimonthly
19
European journal of marketing : EJM
17
Journal of macromarketing : examining the interactions among markets, marketing, and society
16
Journal of targeting, measurement and analysis for marketing
16
Marketing theory
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Psychology & marketing
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The journal of product innovation management : an international publication of the Product Development & Management Association
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European journal of operational research : EJOR
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International journal of wine business research : IJWBR
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Marketing intelligence & planning
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Journal of economic psychology : research in economic psychology and behavioral economics
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Journal of retailing
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Management science : journal of the Institute for Operations Research and the Management Sciences
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The journal of brand management : an international journal
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Australasian marketing journal
12
Agrarwirtschaft : Zeitschrift für Betriebswirtschaft, Marktforschung und Agrarpolitik
11
Der Markt : international journal of marketing
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ECONIS (ZBW)
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1
A meta-analysis of how country-level factors affect web survey response rates
Daikeler, Jessica
;
Silber, Henning
;
Bošnjak, Michael
- In:
International journal of market research
64
(
2022
)
3
,
pp. 306-333
Persistent link: https://www.econbiz.de/10013257985
Saved in:
2
Market shaping through controversial innovation
Ben Slimane, Karim
;
Fessi, Lilia
- In:
International journal of market research
65
(
2023
)
5
,
pp. 524-531
Persistent link: https://www.econbiz.de/10014368511
Saved in:
3
Advancing basic psychological needs theory in marketing research
Gilal, Faheem Gul
;
Paul, Justin
;
Gilal, Rukhsana Gul
; …
- In:
International journal of market research
65
(
2023
)
6
,
pp. 745-777
Persistent link: https://www.econbiz.de/10014427160
Saved in:
4
Indigenous research methods to build an uncontested space for marketing insight
Chan, Kaye
;
Khamis, Susie
;
Taylor, Maureen
;
Waller, David
- In:
International journal of market research
65
(
2023
)
6
,
pp. 796-811
Persistent link: https://www.econbiz.de/10014427218
Saved in:
5
Unmuted : an indigenist truth-telling provocation
Raciti, Maria
- In:
International journal of market research
65
(
2023
)
2/3
,
pp. 183-190
Persistent link: https://www.econbiz.de/10014246983
Saved in:
6
Consumer partnerships in research (CPR) checklist : a method for conducting market research with vulnerable consumers
Carlini, Joan
;
Robertson, Julia
- In:
International journal of market research
65
(
2023
)
2/3
,
pp. 215-236
Persistent link: https://www.econbiz.de/10014246986
Saved in:
7
Amplifying marginalised consumers' voices : a case for trauma-informed qualitative methodologies
Crosby, Elizabeth
;
McKeage, Kim
;
Rittenburg, Terri L.
; …
- In:
International journal of market research
65
(
2023
)
2/3
,
pp. 320-339
Persistent link: https://www.econbiz.de/10014246993
Saved in:
8
The philosophical and methodological guidelines for ethical online ethnography
Hair, Neil
;
Akdevelioglu, Duygu
;
Clark, Moira
- In:
International journal of market research
65
(
2023
)
1
,
pp. 12-28
Persistent link: https://www.econbiz.de/10014233810
Saved in:
9
A template for conducting qualitative sales research in the Middle East
Malshe, Avinash
;
Khatib, Jamal A. al-
- In:
International journal of market research
65
(
2023
)
1
,
pp. 29-51
Persistent link: https://www.econbiz.de/10014233812
Saved in:
10
Seeing the bigger picture : why market research history matters?
Crawford, Robert
- In:
International journal of market research
64
(
2022
)
2
,
pp. 187-199
Persistent link: https://www.econbiz.de/10012872698
Saved in:
11
How MRS′ journal has contributed to the development of market and social research
Mouncey, Peter R.
- In:
International journal of market research
64
(
2022
)
2
,
pp. 200-226
Persistent link: https://www.econbiz.de/10012872699
Saved in:
12
A grid-based approach to exploratory data analysis
Elliott, Steven D
- In:
International journal of market research
64
(
2022
)
6
,
pp. 727-737
Persistent link: https://www.econbiz.de/10013438760
Saved in:
13
Gain-probability diagrams in consumer research
Trafimow, David
;
Hyman, Michael R.
;
Kostyk, Alena
; …
- In:
International journal of market research
64
(
2022
)
4
,
pp. 470-483
Persistent link: https://www.econbiz.de/10013258007
Saved in:
14
Data quality assurance begins before data collection and never ends : what marketing researchers absolutely need to remember
Moore, Zachary
;
Harrison, Dana E.
;
Hair, Joseph F.
- In:
International journal of market research
63
(
2021
)
6
,
pp. 693-714
Persistent link: https://www.econbiz.de/10012794281
Saved in:
15
Using memes in online surveys to engage and motivate respondents
Roster, Catherine A.
- In:
International journal of market research
63
(
2021
)
6
,
pp. 754-771
Persistent link: https://www.econbiz.de/10012794285
Saved in:
16
Market research : a state of the nation review
Poynter, Ray
- In:
International journal of market research
63
(
2021
)
4
,
pp. 403-407
Persistent link: https://www.econbiz.de/10012593918
Saved in:
17
Maximizing participation from online survey panel members
Brosnan, Kylie
;
Kemperman, Astrid
;
Dolnicar, Sara
- In:
International journal of market research
63
(
2021
)
4
,
pp. 416-435
Persistent link: https://www.econbiz.de/10012593921
Saved in:
18
Exploring the market to establish an advanced surgical community eye hospital
Sood, Ishaana
;
Sabherwal, Shalinder
;
DasGupta, Shantanu
; …
- In:
International journal of market research
63
(
2021
)
1
,
pp. 106-120
Persistent link: https://www.econbiz.de/10012426484
Saved in:
19
Cognitive load reduction strategies in questionnaire design
Brosnan, Kylie
;
Grün, Bettina
;
Dolnicar, Sara
- In:
International journal of market research
63
(
2021
)
2
,
pp. 125-133
Persistent link: https://www.econbiz.de/10012492721
Saved in:
20
Enhancing data collection methods with qualitative projective techniques in the exploration of a university's brand identity and brand image
Spry, Louise
;
Pich, Christopher
- In:
International journal of market research
63
(
2021
)
2
,
pp. 177-200
Persistent link: https://www.econbiz.de/10012492750
Saved in:
21
Are self-description scales better than agree/disagree scales?
Timbrook, Jerry
;
Smyth, Jolene D.
;
Olson, Kristen
- In:
International journal of market research
63
(
2021
)
2
,
pp. 201-215
Persistent link: https://www.econbiz.de/10012492756
Saved in:
22
Considerations for conducting sensitive research with the LGBTQIA+ communities
Lewis, Clifford
;
Reynolds, Nina
- In:
International journal of market research
63
(
2021
)
5
,
pp. 544-551
Persistent link: https://www.econbiz.de/10012625153
Saved in:
23
The changing role of the marketing researcher in the age of digital technology : practitioner perspectives on the digitization of marketing research
Cluley, Robert
;
Green, William
;
Owen, Richard
- In:
International journal of market research
62
(
2020
)
1
,
pp. 27-42
Persistent link: https://www.econbiz.de/10012173328
Saved in:
24
Market basket applications on short web links
Gallagher, James
;
Smith, Christopher M.
- In:
International journal of market research
62
(
2020
)
2
,
pp. 139-157
Persistent link: https://www.econbiz.de/10012214130
Saved in:
25
Staying in the middle or avoiding extremes? : a test of the effect of rating scale length in advertising research with Chinese consumers
Li, Cong
;
Yoon, Gunwoo
;
Petit, John
- In:
International journal of market research
62
(
2020
)
4
,
pp. 418-431
Persistent link: https://www.econbiz.de/10012308942
Saved in:
26
Netnography as a marketing research tool in the fashion industry in Southeast Europe
Xharavina, Natyra
;
Kapoulas, Alexandros
;
Miaoulis, …
- In:
International journal of market research
62
(
2020
)
4
,
pp. 499-515
Persistent link: https://www.econbiz.de/10012308951
Saved in:
27
How long do respondents think online surveys should be? : new evidence from two online panels in Germany
Revilla, Melanie
;
Höhne, Jan Karem
- In:
International journal of market research
62
(
2020
)
5
,
pp. 538-545
Persistent link: https://www.econbiz.de/10012308955
Saved in:
28
Toward auto-netnography in consumer studies
Coombes, Philip H
;
Jones, Scott
- In:
International journal of market research
62
(
2020
)
6
,
pp. 658-665
Persistent link: https://www.econbiz.de/10012308989
Saved in:
29
Rethinking the market research curriculum
Nunan, Daniel
;
Di Domenico, MariaLaura
- In:
International journal of market research
61
(
2019
)
1
,
pp. 22-32
Persistent link: https://www.econbiz.de/10012171922
Saved in:
30
Making market research work in Saudi Arabia
Aichner, Thomas
;
Shaltoni, Abdel Monim
- In:
International journal of market research
61
(
2019
)
1
,
pp. 10-11
Persistent link: https://www.econbiz.de/10012171928
Saved in:
31
Mapping brand similarities : Comparing consumer online comments versus survey data
Vriens, Marco
;
Chen, Song
;
Vidden, Chad
- In:
International journal of market research
61
(
2019
)
2
,
pp. 130-139
Persistent link: https://www.econbiz.de/10012172151
Saved in:
32
E-store loyalty : longitudinal comparison of website usefulness and satisfaction
Pee, Loo Geok
;
Jiang, J. J.
;
Klein, Gary
- In:
International journal of market research
61
(
2019
)
2
,
pp. 178-194
Persistent link: https://www.econbiz.de/10012172169
Saved in:
33
Marketing research education in the Big Data era
Paas, Leo
- In:
International journal of market research
61
(
2019
)
3
,
pp. 233-235
Persistent link: https://www.econbiz.de/10012172197
Saved in:
34
Can blockchain really disrupt market research?
Florès, Laurent
- In:
International journal of market research
61
(
2019
)
5
,
pp. 466-467
Persistent link: https://www.econbiz.de/10012172374
Saved in:
35
Qualitative semiotics : can we research consumer meaning-making?
Barnham, Chris
- In:
International journal of market research
61
(
2019
)
5
,
pp. 478-491
Persistent link: https://www.econbiz.de/10012172385
Saved in:
36
The marketing research curriculum : closing the practitioner-academic gaps
Vriens, Marco
;
Brokaw, Stephen
;
Rademaker, Douwe
; …
- In:
International journal of market research
61
(
2019
)
5
,
pp. 492-501
Persistent link: https://www.econbiz.de/10012172389
Saved in:
37
Making the case for context : creating value from market research history
Nunan, Daniel
;
Yallop, Anca C.
- In:
International journal of market research
61
(
2019
)
6
,
pp. 585-587
Persistent link: https://www.econbiz.de/10012172566
Saved in:
38
Using conjoint analysis to understand preference for online survey layout
King, Craig V.
;
Labas, Romain
;
Renaudin, Christian
- In:
International journal of market research
61
(
2019
)
6
,
pp. 621-634
Persistent link: https://www.econbiz.de/10012172667
Saved in:
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