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ECONIS (ZBW)
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1
Influencer marketing : sponsorship disclosure and value co-creation behaviour
Bu, Yi
;
Parkinson, Joy
;
Thaichon, Park
- In:
Marketing intelligence & planning
40
(
2022
)
7
,
pp. 854-870
Persistent link: https://www.econbiz.de/10013393572
Saved in:
2
How do e-stores grow their market share?
Klepek, Martin
;
Kvíčala, Daniel
- In:
Marketing intelligence & planning
40
(
2022
)
8
,
pp. 945-957
Persistent link: https://www.econbiz.de/10013393614
Saved in:
3
The ethics of gamification in a marketing context
Thorpe, Andrea Stevenson
;
Roper, Stephen
- In:
Journal of business ethics : JOBE
155
(
2019
)
2
,
pp. 597-609
Persistent link: https://www.econbiz.de/10011998629
Saved in:
4
Sustainability marketing commitment : empirical insights about its drivers at the corporate and functional level of marketing
Tollin, Karin
;
Christensen, Lars Bech
- In:
Journal of business ethics : JOBE
156
(
2019
)
4
,
pp. 1165-1185
Persistent link: https://www.econbiz.de/10012029661
Saved in:
5
Reexamining corporate social responsibility and shareholder value : the inverted-U-shaped relationship and the moderation of marketing capability
Wenbin, Sun
;
Yao, Shanji
;
Govind, Rahul
- In:
Journal of business ethics : JOBE
160
(
2019
)
4
,
pp. 1001-1017
Persistent link: https://www.econbiz.de/10012145426
Saved in:
6
The effect of marketing communication on business relationship loyalty
Hänninen, Nora
;
Karjalouto, Heikki
- In:
Marketing intelligence & planning
35
(
2017
)
4
,
pp. 458-472
Persistent link: https://www.econbiz.de/10011723756
Saved in:
7
Managed earnings : the negative impact of marketer's discretionary advertising expenditures on firm performance
Meyer, Heather M.
;
Ujah, Nacasius U.
- In:
Marketing intelligence & planning
35
(
2017
)
2
,
pp. 192-204
Persistent link: https://www.econbiz.de/10011700798
Saved in:
8
The dark side of the pharmaceutical industry
Skandrani, Hamida
;
Sghaier, Malek
- In:
Marketing intelligence & planning
34
(
2016
)
7
,
pp. 905-926
Persistent link: https://www.econbiz.de/10011623887
Saved in:
9
Went in for Botox and left with a rhinoplasty : the ethics of customer relationship marketing practices for non-surgical cosmetic procedures
Vlahos, Aphrodite
;
Bove, Liliana L.
- In:
Marketing intelligence & planning
34
(
2016
)
7
,
pp. 927-942
Persistent link: https://www.econbiz.de/10011623893
Saved in:
10
Guest editorial: the dynamics of sport marketing : suggestions for marketing intelligence and planning
Ratten, Vanessa
- In:
Marketing intelligence & planning
34
(
2016
)
2
,
pp. 162-168
Persistent link: https://www.econbiz.de/10011568630
Saved in:
11
Is diffusion of marketing competence necessary for a market orientation? : a comparative investigation of marketing managers and their defining traits
Loveland, James M.
;
Thompson, Scott A.
;
Lounsbury, John W.
- In:
Marketing intelligence & planning
33
(
2015
)
3
,
pp. 469-484
Persistent link: https://www.econbiz.de/10011298757
Saved in:
12
Marketing and ethics : what Islamic ethics have contributed and the challenges ahead
Ali, Abbas J.
;
Aali, Abdulrahman Yousef al-
- In:
Journal of business ethics : JOBE
129
(
2015
)
4
,
pp. 833-845
Persistent link: https://www.econbiz.de/10011304169
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13
The "integrative justice model" as transformative justice for base-of-the-pyramid marketing
Santos, Nicholas J. C.
;
Laczniak, Gene R.
;
Facca-Miess, …
- In:
Journal of business ethics : JOBE
126
(
2015
)
4
,
pp. 697-707
Persistent link: https://www.econbiz.de/10010481706
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14
Reputation orientation : improving marketing performance through corporate reputation building
Goldring, Deborah
- In:
Marketing intelligence & planning
33
(
2015
)
5
,
pp. 784-803
Persistent link: https://www.econbiz.de/10011447612
Saved in:
15
The marketing manager as a jazz musician
Holbrook, Morris B.
- In:
Marketing intelligence & planning
33
(
2015
)
7
,
pp. 958-965
Persistent link: https://www.econbiz.de/10011447856
Saved in:
16
Marketing's contribution from the perspective of marketing executives
Tollin, Karin
;
Schmidt, Marcus
- In:
Marketing intelligence & planning
33
(
2015
)
7
,
pp. 1047-1070
Persistent link: https://www.econbiz.de/10011447950
Saved in:
17
Sailing the seven C's of blog marketing : understanding social media and business impact
Dobele, Angela
;
Steel, Marion
;
Cooper, Tony
- In:
Marketing intelligence & planning
33
(
2015
)
7
,
pp. 1087-1102
Persistent link: https://www.econbiz.de/10011447962
Saved in:
18
The methodology in empirical sales ethics research : 1980 - 2010
McClaren, Nicholas
- In:
Journal of business ethics : JOBE
127
(
2015
)
1
,
pp. 121-147
Persistent link: https://www.econbiz.de/10010490780
Saved in:
19
Marketing culture and business performance : re-examination of Webster's marketing culture measurement scale
Al-Mohammad, Samer
;
Akroush, Mamoun
;
Odetallah, …
- In:
Marketing intelligence & planning
32
(
2014
)
7
,
pp. 794-822
Persistent link: https://www.econbiz.de/10010423286
Saved in:
20
Marketing strategies and practices in the contemporary environment
Sarmaniotis, Christos
(
contributor
)
-
2014
Persistent link: https://www.econbiz.de/10010364223
Saved in:
21
Impact of country of origin and word of mouth on brand equity
Murtiasih, Sri
;
Sucherly, Sucherly
;
Siringoringo, Hotniar
- In:
Marketing intelligence & planning
32
(
2014
)
5
,
pp. 616-629
Persistent link: https://www.econbiz.de/10010406673
Saved in:
22
The ethics of marketing to vulnerable populations
Palmer, David
;
Hedberg, Trevor
- In:
Journal of business ethics : JOBE
116
(
2013
)
2
,
pp. 403-413
Persistent link: https://www.econbiz.de/10010199418
Saved in:
23
Simulated test marketing in emerging markets : the need to re-think
Korotkov, Nikolay
;
Occhiocupo, Nicoletta
;
Simkin, Lyndon
- In:
Marketing intelligence & planning
31
(
2013
)
7
,
pp. 807-822
Persistent link: https://www.econbiz.de/10010227502
Saved in:
24
Marketing at the bottom of pyramid: market attractiveness and strategic requirements
Chikweche, Tendai
- In:
Marketing intelligence & planning
31
(
2013
)
7
,
pp. 764-787
Persistent link: https://www.econbiz.de/10010227505
Saved in:
25
Coming of age : a 21 year analysis of Marketing Intelligence & Planning from 1990 to 2010
Wiid, Ria
;
Preez, Rose du
;
Wallström, Åsa
- In:
Marketing intelligence & planning
30
(
2012
)
1
,
pp. 4-17
Persistent link: https://www.econbiz.de/10009508102
Saved in:
26
Does marketing activity contribute to a society's well-being? : the role of economic efficiency
Sirgy, M. Joseph
;
Yu, Grace B.
;
Lee, Dong Jin
;
Wei, Shuqin
- In:
Journal of business ethics : JOBE
107
(
2012
)
2
,
pp. 91-102
Persistent link: https://www.econbiz.de/10009557857
Saved in:
27
The effects of corporate ethical values and personal moral philosophies on ethical intentions in selling situations : evidence from Turkish, Thai, and American businesspeople
Marta, Janet
;
Singhapakdi, Anusorn
;
Lee, Dong Jin
; …
- In:
Journal of business ethics : JOBE
106
(
2012
)
2
,
pp. 229-241
Persistent link: https://www.econbiz.de/10009546821
Saved in:
28
Marketization of education : an ethical dilemma
Natale, Samuel M.
;
Doran, Caroline
- In:
Journal of business ethics : JOBE
105
(
2012
)
2
,
pp. 187-196
Persistent link: https://www.econbiz.de/10009513808
Saved in:
29
Marketing and SMEs
Camra-Fierro, Jesus
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10009571349
Saved in:
30
It's all on sale : marketing ethics and the perpetually fooled
Wible, Andy
- In:
Journal of business ethics : JOBE
99
(
2011
),
pp. 17-21
Persistent link: https://www.econbiz.de/10009532993
Saved in:
31
Marketing responsibility in an era of economic and climactic challange
Borland, Helen
;
Paliwoda, Stanley J.
- In:
Marketing intelligence & planning
29
(
2011
)
1
,
pp. 49-62
Persistent link: https://www.econbiz.de/10009006843
Saved in:
32
Marketing empowerment and exclusion in the information age
Saren, Michael
- In:
Marketing intelligence & planning
29
(
2011
)
1
,
pp. 39-48
Persistent link: https://www.econbiz.de/10009006853
Saved in:
33
Critical vision in a challenged world
Hastings, Gerard
;
Sugden, Roger
;
Grindle, Mark
- In:
Marketing intelligence & planning
29
(
2011
)
1
,
pp. 30-38
Persistent link: https://www.econbiz.de/10009006855
Saved in:
34
Commemorative issue in honour of Michael J. Thomas
Paliwoda, Stanley J.
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10009006875
Saved in:
35
Marketing practice and methods of inquiry
Hines, Anthony A.
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10009384762
Saved in:
36
Marketing cases : learning from marketing practice
Harker, Michael
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10009384793
Saved in:
37
Who shall lead us? : how cultural values and ethical ideologies guide young marketers’ evaluations of the transformational manager-leader
Smith, Brent
- In:
Journal of business ethics : JOBE
100
(
2011
)
4
,
pp. 633-645
Persistent link: https://www.econbiz.de/10009243205
Saved in:
38
Pegasus town : innovative marketing of a new property venture
Briggs, Maxwell
- In:
Marketing intelligence & planning
29
(
2011
)
6
,
pp. 602-610
Persistent link: https://www.econbiz.de/10009385346
Saved in:
39
Symposium: Ethical corporate marketing
Balmer, John M. T.
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10009297367
Saved in:
40
The role of ethics and social responsibility in organizational success : a Spanish perspective
Vitell, Scott J.
;
Ramos, Encarnación
;
Nishihara, Ceri M.
- In:
Journal of business ethics : JOBE
91
(
2010
)
4
,
pp. 467-483
Persistent link: https://www.econbiz.de/10003957958
Saved in:
41
Half a century of marketing ethics: shifting perspectives and emerging trends
Schlegelmilch, Bodo B.
;
Öberseder, Magdalena
- In:
Journal of business ethics : JOBE
93
(
2010
)
1
,
pp. 1-19
Persistent link: https://www.econbiz.de/10003965521
Saved in:
42
The employability attributes required of new marketing graduates
Wellman, Neil
- In:
Marketing intelligence & planning
28
(
2010
)
7
,
pp. 908-930
Persistent link: https://www.econbiz.de/10009157177
Saved in:
43
Marketing simulation games : student and lecturer perspectives
Vos, Lynn
;
Brennan, Ross
- In:
Marketing intelligence & planning
28
(
2010
)
7
,
pp. 882-897
Persistent link: https://www.econbiz.de/10009157179
Saved in:
44
The avatar lecturer : learning and teaching in Second Life
Ward, Janet
- In:
Marketing intelligence & planning
28
(
2010
)
7
,
pp. 862-881
Persistent link: https://www.econbiz.de/10009157180
Saved in:
45
The student practitioner : developing skills through the marketing research consultancy project
Ardley, Barry
;
Taylor, Nick
- In:
Marketing intelligence & planning
28
(
2010
)
7
,
pp. 847-861
Persistent link: https://www.econbiz.de/10009157182
Saved in:
46
The changing body of students : a study of the motives, expectations and preparedness of postgraduate marketing students
Liu, Jie
- In:
Marketing intelligence & planning
28
(
2010
)
7
,
pp. 812-830
Persistent link: https://www.econbiz.de/10009157186
Saved in:
47
Educating tomorrow's marketers
Brennan, Ross
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10009157188
Saved in:
48
Investigating socialization, work-related norms, and the ethical perceptions of marketing practitioners
McClaren, Nicholas
;
Adam, Stewart
;
Vocino, Andrea
- In:
Journal of business ethics : JOBE
96
(
2010
)
1
,
pp. 95-115
Persistent link: https://www.econbiz.de/10008660580
Saved in:
49
Customer relationship oriented marketing practices in SMEs
Reijonen, Helen
;
Laukkanen, Tommi
- In:
Marketing intelligence & planning
28
(
2010
)
2/3
,
pp. 115-136
Persistent link: https://www.econbiz.de/10003989400
Saved in:
50
The liberating power of commercial marketing
Anker, Thomas Boysen
;
Kappel, Klemens
;
Sandøe, Peter
- In:
Journal of business ethics : JOBE
93
(
2010
)
4
,
pp. 519-530
Persistent link: https://www.econbiz.de/10003971139
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