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isPartOf:"Entrepreneurial Marketing : Besonderheiten, Aufgaben und Lösungsansätze für Gründungsunternehmen"
~isPartOf:"Journal of research in marketing and entrepreneurship : JRME"
~isPartOf:"Journal of marketing research : JMR"
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Entrepreneurial Marketing : Besonderheiten, Aufgaben und Lösungsansätze für Gründungsunternehmen
Journal of research in marketing and entrepreneurship : JRME
Journal of marketing research : JMR
SpringerLink / Bücher
180
Journal of business research : JBR
118
Industrial marketing management : the international journal for industrial and high-tech firms
88
Springer eBook Collection
84
European journal of marketing : EJM
70
Journal of marketing management : MM
67
Journal of marketing education : JME
61
Journal of marketing
59
Marketing theory
55
Journal of macromarketing : examining the interactions among markets, marketing, and society
54
Journal of the Academy of Marketing Science
52
Europäische Hochschulschriften / 5
47
Lehrbuch
46
Journal of business-to-business marketing
43
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
39
Marketing intelligence & planning
39
Gabler Edition Wissenschaft
38
Journal of historical research in marketing
38
Journal of macromarketing
38
Springer eBook Collection / Business and Economics
36
Journal of Islamic marketing : JIMA
32
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
31
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
30
AMS review : official publication of the Academy of Marketing Science
27
Journal of business ethics : JOBE
26
The journal of business & industrial marketing
26
Jahrbuch der Absatz- und Verbrauchsforschung
25
Marketing : ZFP ; journal of research and management
25
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
24
Journal of strategic marketing
24
Research
24
Schriftenreihe Schwerpunkt Marketing / Arbeitspapier
24
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
23
Journal of advertising research
23
Premier reference source
23
The marketing review
23
essentials
22
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ECONIS (ZBW)
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1
Mobility of top marketing and sales executives in business-to-business markets : a social network perspective
Wang, Rui
;
Gupta, Aditya
;
Grewal, Rajdeep
- In:
Journal of marketing research : JMR
54
(
2017
)
4
,
pp. 650-670
Persistent link: https://www.econbiz.de/10011743743
Saved in:
2
Predicting the consequences of marketing policy changes : a new data enrichment method with competitive reactions
Kappe, Eelco
;
Venkataraman, Sriram
;
Stremersch, Stefan
- In:
Journal of marketing research : JMR
54
(
2017
)
5
,
pp. 720-736
Persistent link: https://www.econbiz.de/10011762826
Saved in:
3
"Doing good" while serving customers : charting the social entrepreneurship and marketing interface
Roundy, Philip T.
- In:
Journal of research in marketing and entrepreneurship : JRME
19
(
2017
)
2
,
pp. 111-130
Persistent link: https://www.econbiz.de/10011816096
Saved in:
4
Journal of Marketing Research : looking forward
Grewal, Rajdeep
- In:
Journal of marketing research : JMR
54
(
2017
)
1
,
pp. 1-4
Persistent link: https://www.econbiz.de/10011650388
Saved in:
5
The entrepreneurial marketing of Trumpet Records
Haden, Stephanie Pane
;
Kernek, Courtney R.
;
Toombs, …
- In:
Journal of research in marketing and entrepreneurship : JRME
18
(
2016
)
1
,
pp. 109-126
Persistent link: https://www.econbiz.de/10011598718
Saved in:
6
Entrepreneurial marketing behaviours : impact of firm age, firm size and firm’s founder
Kilenthong, Pitsamorn
;
Hultman, Claes M.
;
Hills, Gerald E.
- In:
Journal of research in marketing and entrepreneurship : JRME
18
(
2016
)
1
,
pp. 127-145
Persistent link: https://www.econbiz.de/10011598741
Saved in:
7
Small but sophisticated : entrepreneurial marketing and SME approaches to brand management
Renton, Michelle
;
Daellenbach, Urs S.
;
Davenport, Sally
; …
- In:
Journal of research in marketing and entrepreneurship : JRME
17
(
2015
)
2
,
pp. 149-164
Persistent link: https://www.econbiz.de/10011439551
Saved in:
8
Networks and marketing in small professional service businesses
Menelec, Valerie
;
Jones, Brian
- In:
Journal of research in marketing and entrepreneurship : JRME
17
(
2015
)
2
,
pp. 193-211
Persistent link: https://www.econbiz.de/10011439581
Saved in:
9
Marketing and innovation in business
Vrontis, Demetris
(
ed.
);
Christofi, Michael
(
ed.
)
-
2015
Persistent link: https://www.econbiz.de/10011418385
Saved in:
10
Entrepreneurship and viral development in rural Western Negev in Israel
Bijaoui, Ilan
;
Regev, David
- In:
Journal of research in marketing and entrepreneurship : JRME
17
(
2015
)
1
,
pp. 54-66
Persistent link: https://www.econbiz.de/10011418402
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11
Introduction to the Journal of Marketing Research special issue on neuroscience and marketing
Camerer, Colin
;
Yoon, Carolyn
- In:
Journal of marketing research : JMR
52
(
2015
)
4
,
pp. 423-426
Persistent link: https://www.econbiz.de/10011337519
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12
Thesen zur Entwicklung des Entrepreneurial Marketings in Wissenschaft und Praxis
Freiling, Jörg
;
Kollmann, Tobias
- In:
Entrepreneurial Marketing : Besonderheiten, Aufgaben …
,
(pp. 617-627)
.
2015
Persistent link: https://www.econbiz.de/10010531030
Saved in:
13
Identität und Marke im Entrepreneurial Marketing
Burmann, Christoph
;
Piehler, Rico
;
Schade, Michael
; …
- In:
Entrepreneurial Marketing : Besonderheiten, Aufgaben …
,
(pp. 473-499)
.
2015
Persistent link: https://www.econbiz.de/10010531041
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14
Transaktionsbezogenes Marketing für Gründungsunternehmen
Jacob, Frank
;
Oguachuba, Jane S.
- In:
Entrepreneurial Marketing : Besonderheiten, Aufgaben …
,
(pp. 449-469)
.
2015
Persistent link: https://www.econbiz.de/10010531042
Saved in:
15
Marktsegmentierung für Gründungsunternehmen (Entrepreneurial Segmenting)
Baumgarth, Carsten
- In:
Entrepreneurial Marketing : Besonderheiten, Aufgaben …
,
(pp. 393-406)
.
2015
Persistent link: https://www.econbiz.de/10010531047
Saved in:
16
Die Ideenumsetzung im Rahmen von Markteintrittsstrategien
Emes, Jutta
;
Gruber, Marc
- In:
Entrepreneurial Marketing : Besonderheiten, Aufgaben …
,
(pp. 299-319)
.
2015
Persistent link: https://www.econbiz.de/10010531074
Saved in:
17
Kundensegmentierung als Kernaufgabe
Müller, Christoph
;
Nahr-Ettl, Christina
;
Möller, Romy
- In:
Entrepreneurial Marketing : Besonderheiten, Aufgaben …
,
(pp. 103-120)
.
2015
Persistent link: https://www.econbiz.de/10010531086
Saved in:
18
Die ressourcenbasierte Sichtweise des Entrepreneurial Marketing
Freiling, Jörg
- In:
Entrepreneurial Marketing : Besonderheiten, Aufgaben …
,
(pp. 67-83)
.
2015
Persistent link: https://www.econbiz.de/10010531091
Saved in:
19
Implikationen des Market-Based-View für das Entrepreneurial Marketing
Kollmann, Tobias
;
Kuckertz, Andreas
- In:
Entrepreneurial Marketing : Besonderheiten, Aufgaben …
,
(pp. 51-65)
.
2015
Persistent link: https://www.econbiz.de/10010531092
Saved in:
20
It’s uphill all the way to the top, regardless of mountain size : RepositBox’s search for a suitable path to go to market
Ensign, Prescott C.
;
Robinson, Nicholas P.
- In:
Journal of research in marketing and entrepreneurship : JRME
18
(
2016
)
1
,
pp. 2-13
Persistent link: https://www.econbiz.de/10011598581
Saved in:
21
Sales as entrepreneurship at Ewing Kauffman’s Marion Laboratories : case study of a 1950s start-up sales force
Dalecki, Linden
- In:
Journal of research in marketing and entrepreneurship : JRME
18
(
2016
)
1
,
pp. 14-26
Persistent link: https://www.econbiz.de/10011598584
Saved in:
22
The art of entrepreneurial market creation
Lehman, Kim
;
Fillis, Ian Ronald
;
Miles, Morgan P.
- In:
Journal of research in marketing and entrepreneurship : JRME
16
(
2014
)
2
,
pp. 163-182
Persistent link: https://www.econbiz.de/10010465758
Saved in:
23
Beyond rhetoric : re-thinking entrepreneurial marketing from a practice perspective
Gross, Nicole
;
Carson, David
;
Jones, Rosalind
- In:
Journal of research in marketing and entrepreneurship : JRME
16
(
2014
)
2
,
pp. 105-127
Persistent link: https://www.econbiz.de/10010465789
Saved in:
24
Reflections on editing Journal of Marketing Research, 1992 - 1994
Weitz, Barton A.
- In:
Journal of marketing research : JMR
51
(
2014
)
1
,
pp. 116-119
Persistent link: https://www.econbiz.de/10010348992
Saved in:
25
Reflections on being editor of Journal of Marketing Research, 1982 - 1985
Perreault, William D.
- In:
Journal of marketing research : JMR
51
(
2014
)
1
,
pp. 107-111
Persistent link: https://www.econbiz.de/10010349008
Saved in:
26
Gilbert A. Churchill Jr.'s editorship of Journal of Marketing Research, 1979 - 1982
Iacobucci, Dawn
- In:
Journal of marketing research : JMR
51
(
2014
)
1
,
pp. 105-106
Persistent link: https://www.econbiz.de/10010349010
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27
Journal of Marketing Research : 1964 - 1969, the Bob Ferber years
Morrison, Donald G.
- In:
Journal of marketing research : JMR
51
(
2014
)
1
,
pp. 92-93
Persistent link: https://www.econbiz.de/10010349018
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28
Modeling customer opt-in and opt-out in a permission-based marketing context
Kumar, V.
;
Zhang, Xi Alan
;
Luo, Anita
- In:
Journal of marketing research : JMR
51
(
2014
)
4
,
pp. 403-419
Persistent link: https://www.econbiz.de/10010399715
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29
Entrepreneurial marketing mindfulness
Ndubisi, Nelson Oly
(
contributor
)
-
2014
Persistent link: https://www.econbiz.de/10010407253
Saved in:
30
The mediating role of mindul entrepreurial marketing (MEM) between production and consumption
Uslay, Can
;
Erdogan, Emine
- In:
Journal of research in marketing and entrepreneurship : JRME
16
(
2014
)
1
,
pp. 47-62
Persistent link: https://www.econbiz.de/10010407287
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31
The role of mindfulness in entrepreneurial market analysis
Gordon, Jason M.
;
Schaller, Tracey King
- In:
Journal of research in marketing and entrepreneurship : JRME
16
(
2014
)
1
,
pp. 7-25
Persistent link: https://www.econbiz.de/10010407293
Saved in:
32
Special issue on theory and practice in marketing
2014
Persistent link: https://www.econbiz.de/10010471046
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33
The role of chief marketing officers for venture capital funding : endowing new ventures with marketing legitimacy
Homburg, Christian
;
Hahn, Alexander
;
Bornemann, Torsten
; …
- In:
Journal of marketing research : JMR
51
(
2014
)
5
,
pp. 625-644
Persistent link: https://www.econbiz.de/10010489698
Saved in:
34
The relationship between entrepreneurial marketing and the characteristics of Thai hotels and their managers
Pattana Boonchoo
;
Wadeson, Nigel
;
Tsang, Denise
- In:
Journal of research in marketing and entrepreneurship : JRME
15
(
2013
)
1
,
pp. 61-78
Persistent link: https://www.econbiz.de/10009788046
Saved in:
35
Entrepreneurial marketing and social value creation in Turkish art industry : an ambidextrous perspective
Özdemir, Özge Gökbulut
- In:
Journal of research in marketing and entrepreneurship : JRME
15
(
2013
)
1
,
pp. 39-60
Persistent link: https://www.econbiz.de/10009788054
Saved in:
36
Entrepreneurial marketing : conceptual exploration and link to performance
Solé, Mar
- In:
Journal of research in marketing and entrepreneurship : JRME
15
(
2013
)
1
,
pp. 23-38
Persistent link: https://www.econbiz.de/10009788057
Saved in:
37
Paul Green, Journal of Marketing Research, and the Challenges Facing Marketing
Meyer, Robert J.
- In:
Journal of marketing research : JMR
50
(
2013
)
1
,
pp. 1-2
Persistent link: https://www.econbiz.de/10009715283
Saved in:
38
The entrepreneurial marketing domain : a citation and co-citation analysis
Kraus, Sascha
;
Filser, Matthias
;
Eggers, Fabian
;
Hills, …
- In:
Journal of research in marketing and entrepreneurship : JRME
14
(
2012
)
1
,
pp. 6-26
Persistent link: https://www.econbiz.de/10009660962
Saved in:
39
The effects of traditional and social earned media on sales : a study of a microlending marketplace
Stephen, Andrew T.
;
Galak, Jeff
- In:
Journal of marketing research : JMR
49
(
2012
)
5
,
pp. 624-639
Persistent link: https://www.econbiz.de/10009659308
Saved in:
40
Entrepreneurial marketing : is entrepreneurship the way forward for marketing?
Morrish, Sussie
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10009686219
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41
Lost or just at a crossroads : is entrepreneurship the way forward for marketing?
McAuley, Andrew
- In:
Journal of research in marketing and entrepreneurship : JRME
13
(
2011
)
2
,
pp. 161-166
Persistent link: https://www.econbiz.de/10009507689
Saved in:
42
Contextual marketing : a conceptualisation of the meaning and operation of a language for marketing in context
Deacon, Jonathan H.
;
Harris, Jackie
- In:
Journal of research in marketing and entrepreneurship : JRME
13
(
2011
)
2
,
pp. 146-160
Persistent link: https://www.econbiz.de/10009507690
Saved in:
43
Entrepreneurial and SME marketing
Gilmore, Audrey
- In:
Journal of research in marketing and entrepreneurship : JRME
13
(
2011
)
2
,
pp. 137-145
Persistent link: https://www.econbiz.de/10009507692
Saved in:
44
Entrepreneurship's relevance to marketing
Miles, Morgan P.
;
Crispin, Stuart
;
Kasouf, Chickery J.
- In:
Journal of research in marketing and entrepreneurship : JRME
13
(
2011
)
2
,
pp. 126-136
Persistent link: https://www.econbiz.de/10009507693
Saved in:
45
Entrepreneurial marketing : a strategy for the twenty-first century?
Morrish, Sussie C.
- In:
Journal of research in marketing and entrepreneurship : JRME
13
(
2011
)
2
,
pp. 110-119
Persistent link: https://www.econbiz.de/10009507695
Saved in:
46
Using loan plus lender literacy information to combat one-sided marketing of debt consolidation loans
Bolton, Lisa E.
;
Bloom, Paul N.
;
Cohen, Joel B.
- In:
Journal of marketing research : JMR
48
(
2011
),
pp. 51-59
Persistent link: https://www.econbiz.de/10009389986
Saved in:
47
Research in marketing and entrepreneurship : a retrospective viewpoint
Hills, Gerald E.
;
Hultman, Claes M.
- In:
Journal of research in marketing and entrepreneurship : JRME
13
(
2011
)
1
,
pp. 8-17
Persistent link: https://www.econbiz.de/10009758887
Saved in:
48
Entrepreneurial marketing and the Web 2.0 interface
Jones, Brian
- In:
Journal of research in marketing and entrepreneurship : JRME
12
(
2010
)
2
,
pp. 143-152
Persistent link: https://www.econbiz.de/10008757397
Saved in:
49
The art of the entrepreneurial marketer
Fillis, Ian
- In:
Journal of research in marketing and entrepreneurship : JRME
12
(
2010
)
2
,
pp. 87-107
Persistent link: https://www.econbiz.de/10008757401
Saved in:
50
Interface research : a commentary on a commentary ; ten years on
Carson, David
- In:
Journal of research in marketing and entrepreneurship : JRME
12
(
2010
)
1
,
pp. 8-10
Persistent link: https://www.econbiz.de/10008798476
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