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Bridging the gap between advertising academia and practice
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Schlüsselwerke der Werbeforschung
Meitz, Tino Georg Konrad
(
ed.
);
Borchers, Nils S.
(
ed.
); …
-
2022
Persistent link: https://www.econbiz.de/10012695685
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2
Hofstede cultural framework and advertising research : an assessment of the literature
Saleem, Salman
;
Larimo, Jorma
- In:
Bridging the gap between advertising academia and practice
,
(pp. 247-263)
.
2017
Persistent link: https://www.econbiz.de/10011540387
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3
Profiling lead researchers in advertising research
Chan, Terri H.
;
Tse, Caleb H.
- In:
Bridging the gap between advertising academia and practice
,
(pp. 296-315)
.
2017
Persistent link: https://www.econbiz.de/10011540411
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4
Navigating the peer-review process : reviewers' suggestions for a manuscript ; factors considered before a paper is accepted or rejected for the Journal of Advertising Research
Robson, Karen
;
Pitt, Leyland F.
;
West, Douglas C.
- In:
Journal of advertising research
55
(
2015
)
1
,
pp. 9-17
Persistent link: https://www.econbiz.de/10010520801
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5
The Journal of Advertising and the development of advertising theory : reflections and directions for future research
Laczniak, Russell N.
- In:
Journal of advertising : official publication of the …
44
(
2015
)
4
,
pp. 429-433
Persistent link: https://www.econbiz.de/10011410233
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6
Evidence-based advertising : an application to persuasion
Armstrong, Jon Scott
- In:
International journal of advertising : the quarterly …
30
(
2011
)
5
,
pp. 743-767
Persistent link: https://www.econbiz.de/10009426413
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