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subject:"Retail trade"
~subject:"Consumer behaviour"
~person:"Craton, Lincoln G."
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Consumer behaviour
Advertising effects
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Advertising music
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The journal of consumer marketing
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ECONIS (ZBW)
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A model of consumer response to advertising music
Lantos, Geofftrey P.
;
Craton, Lincoln G.
- In:
The journal of consumer marketing
29
(
2012
)
1
,
pp. 22-42
Persistent link: https://www.econbiz.de/10009565319
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Attitude toward the advertising music : an overlooked potential pitfall in commercials
Craton, Lincoln G.
;
Lantos, Geoffrey P.
- In:
The journal of consumer marketing
28
(
2011
)
6
,
pp. 396-411
Persistent link: https://www.econbiz.de/10009407572
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