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~isPartOf:"American journal of agricultural economics"
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Advertising
23
Werbung
23
Theorie
12
Theory
12
USA
10
United States
10
Advertising effects
8
Werbewirkung
8
Gemeinschaftswerbung
5
Costs
4
Kosten
4
Welfare analysis
4
Wohlfahrtsanalyse
4
Dairy industry
3
Demand
3
Experiment
3
Fruit
3
Milchverarbeitung
3
Nachfrage
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23
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Kaiser, Harry M.
6
Alston, Julian Mark
4
Chalfant, James Allen
3
Kinnucan, Henry W.
3
Liu, Donald J.
3
Piggott, Nicholas E.
3
Richards, Timothy J.
3
Chung, Chanjin
2
Messer, Kent D.
2
Miao, Yuliang
2
Zheng, Yuqing
2
Adachi, Kenji
1
Balagtas, Joseph V.
1
Bar, Talia
1
Chang, Hui-shung Christie
1
Crespi, John M.
1
Dench, Daniel
1
Forker, Olan D.
1
Freebairn, John William
1
Griffith, Garry Richard
1
Harris, J. Michael
1
James, Jennifer S.
1
Kim, Sounghun
1
Liaukonyte, Jura
1
Marette, Stéphan
1
Menapace, Luisa
1
Moschini, Giancarlo
1
Nonnemaker, James
1
Norman, George
1
Padilla, Luis
1
Pepall, Lynne
1
Perloff, Jeffrey M.
1
Richards, Daniel Jay
1
Rickard, Bradley J.
1
Schmit, Todd M.
1
Schulze, William Dietrich
1
Sexton, Richard J.
1
Shimshack, Jay P.
1
Tonssor, Glynn T.
1
Ward, Michael B.
1
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American journal of agricultural economics
International journal of advertising : the review of marketing communications
212
Journal of advertising research
210
International journal of advertising : the quarterly review of marketing communications
186
Journal of advertising
185
Journal of business research : JBR
171
Journal of advertising : official publication of the American Academy of Advertising
170
Journal of marketing communications
152
European Journal of Marketing
142
Journal of Consumer Marketing
136
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
89
Journal of promotion management : JPM
85
Young Consumers
83
Journal of historical research in marketing
71
Management science : journal of the Institute for Operations Research and the Management Sciences
70
Marketing Science
69
European journal of operational research : EJOR
67
Journal of promotion management : innovations in planning and applied research
66
European journal of marketing : EJM
64
Journal of retailing and consumer services
62
International Marketing Review
59
Strategic Direction
58
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
56
Psychology & marketing
56
International journal of internet marketing and advertising : IJIMA
55
International journal of industrial organization
54
Journal of Product & Brand Management
54
NBER working paper series
54
Journal of current issues and research in advertising : JCIRA
51
SpringerLink / Bücher
50
Health marketing quarterly
49
Journal of marketing research : JMR
47
Journal of Services Marketing
46
Journal of current issues and research in advertising
45
Journal of marketing
45
NBER Working Paper
45
Working paper / National Bureau of Economic Research, Inc.
41
Marketing Intelligence & Planning
40
Young consumers : insight and ideas for responsible marketers
38
Journal of business ethics : JOBE
36
CESifo working papers
35
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ECONIS (ZBW)
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1
Advertising, habit formation, and U.S. tobacco product demand
Zheng, Yuqing
;
Zhen, Chen
;
Nonnemaker, James
;
Dench, Daniel
- In:
American journal of agricultural economics
98
(
2016
)
4
,
pp. 1038-1054
Persistent link: https://www.econbiz.de/10011635233
Saved in:
2
Strength protection for geographical indications : promotion incentives and welfare effects
Menapace, Luisa
;
Moschini, Giancarlo
- In:
American journal of agricultural economics
96
(
2014
)
4
,
pp. 1030-1048
Persistent link: https://www.econbiz.de/10010416437
Saved in:
3
Effect of video information on consumers : milk production attributes
Tonssor, Glynn T.
;
Wolf, Christopher
- In:
American journal of agricultural economics
94
(
2012
)
2
,
pp. 503-508
Persistent link: https://www.econbiz.de/10009499796
Saved in:
4
Consumer response to commodity-specific and broad-based promotion programs for fruits and vegetables
Rickard, Bradley J.
;
Liaukonyte, Jura
;
Kaiser, Harry M.
; …
- In:
American journal of agricultural economics
93
(
2011
)
5
,
pp. 1312-1327
Persistent link: https://www.econbiz.de/10009384671
Saved in:
5
Generic advertising in an asymmetric Cournot oligopoly
Zheng, Yuqing
;
Bar, Talia
;
Kaiser, Harry M.
- In:
American journal of agricultural economics
92
(
2010
)
3
,
pp. 740-754
Persistent link: https://www.econbiz.de/10009508340
Saved in:
6
Estimating threshold effects of US generic fluid milk advertising
Adachi, Kenji
;
Liu, Donald J.
- In:
American journal of agricultural economics
92
(
2010
)
3
,
pp. 727-739
Persistent link: https://www.econbiz.de/10009508341
Saved in:
7
Promotion and fast food demand
Richards, Timothy J.
;
Padilla, Luis
- In:
American journal of agricultural economics
91
(
2009
)
1
,
pp. 168-183
Persistent link: https://www.econbiz.de/10003814997
Saved in:
8
Generic product advertising, spillovers, and market concentration
Norman, George
;
Pepall, Lynne
;
Richards, Daniel Jay
- In:
American journal of agricultural economics
90
(
2008
)
3
,
pp. 719-732
Persistent link: https://www.econbiz.de/10003727909
Saved in:
9
The problem of free riding in voluntary generic advertising : parallelism and possible solutions from the lab
Messer, Kent D.
;
Kaiser, Harry M.
;
Schulze, William Dietrich
- In:
American journal of agricultural economics
90
(
2008
)
2
,
pp. 540-552
Persistent link: https://www.econbiz.de/10003700739
Saved in:
10
Measuring the effects of generic dairy advertising in a multi-market equilibrium
Balagtas, Joseph V.
;
Kim, Sounghun
- In:
American journal of agricultural economics
89
(
2007
)
4
,
pp. 932-946
Persistent link: https://www.econbiz.de/10003564413
Saved in:
11
Optimal institutional mechanisms for funding generic advertising : an experimental analysis
Messer, Kent D.
;
Schmit, Todd M.
;
Kaiser, Harry M.
- In:
American journal of agricultural economics
87
(
2005
)
4
,
pp. 1046-1060
Persistent link: https://www.econbiz.de/10003178592
Saved in:
12
Optimal commodity promotion when downstream markets are imperfectly competitive
Zhang, Mingxia
;
Sexton, Richard J.
- In:
American journal of agricultural economics
84
(
2002
)
2
,
pp. 352-365
Persistent link: https://www.econbiz.de/10001683995
Saved in:
13
Effects of the private-label invasion in food industries
Ward, Michael B.
;
Shimshack, Jay P.
;
Perloff, Jeffrey M.
; …
- In:
American journal of agricultural economics
84
(
2002
)
4
,
pp. 961-973
Persistent link: https://www.econbiz.de/10001722589
Saved in:
14
Generic advertising and product differentiation
Crespi, John M.
;
Marette, Stéphan
- In:
American journal of agricultural economics
84
(
2002
)
3
,
pp. 691-701
Persistent link: https://www.econbiz.de/10001689825
Saved in:
15
Beggar-thy-neighbor advertising : theory and application to generic commodity promotion programs
Alston, Julian Mark
;
Freebairn, John William
;
James, …
- In:
American journal of agricultural economics
83
(
2001
)
4
,
pp. 888-902
Persistent link: https://www.econbiz.de/10001633595
Saved in:
16
Distribution of generic advertising benefits across participating firms
Chung, Chanjin
;
Kaiser, Harry M.
- In:
American journal of agricultural economics
82
(
2000
)
3
,
pp. 659-664
Persistent link: https://www.econbiz.de/10001500421
Saved in:
17
The incidence of the costs and benefits of generic advertising
Alston, Julian Mark
;
Chalfant, James Allen
;
Piggott, …
- In:
American journal of agricultural economics
82
(
2000
)
3
,
pp. 665-671
Persistent link: https://www.econbiz.de/10001500425
Saved in:
18
Distributional impacts of generic advertising on related commodity markets
Kinnucan, Henry W.
;
Miao, Yuliang
- In:
American journal of agricultural economics
82
(
2000
)
3
,
pp. 672-678
Persistent link: https://www.econbiz.de/10001500430
Saved in:
19
Distributional impacts of generic advertising : comments
Liu, Donald J.
- In:
American journal of agricultural economics
82
(
2000
)
3
,
pp. 679-681
Persistent link: https://www.econbiz.de/10001503019
Saved in:
20
Dynamic model of fresh fruit promotion : a household production approach
Richards, Timothy J.
- In:
American journal of agricultural economics
81
(
1999
)
1
,
pp. 195-211
Persistent link: https://www.econbiz.de/10001397022
Saved in:
21
Demand response to advertising in the Australian meat industry
Piggott, Nicholas E.
- In:
American journal of agricultural economics
78
(
1996
)
2
,
pp. 268-279
Persistent link: https://www.econbiz.de/10001203435
Saved in:
22
Advertising, information, and product quality : the case of butter
Chang, Hui-shung Christie
- In:
American journal of agricultural economics
73
(
1991
)
4
,
pp. 1195-1203
Persistent link: https://www.econbiz.de/10001116527
Saved in:
23
Optimal control of generic fluid milk advertising expenditures
Liu, Donald J.
- In:
American journal of agricultural economics
72
(
1990
)
4
,
pp. 1047-1055
Persistent link: https://www.econbiz.de/10001099158
Saved in:
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