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Advertising
29
Werbung
27
Consumer behaviour
16
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Advertising effects
15
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15
Brand image
5
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Gierl, Heribert
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Marketing : ZFP ; journal of research and management
Journal of advertising research
201
International journal of advertising : the review of marketing communications
186
International journal of advertising : the quarterly review of marketing communications
182
Journal of business research : JBR
165
Journal of advertising : official publication of the American Academy of Advertising
161
Journal of advertising
156
Journal of marketing communications
146
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
89
Journal of promotion management : JPM
84
Journal of historical research in marketing
70
Management science : journal of the Institute for Operations Research and the Management Sciences
70
Marketing Science
69
European journal of marketing : EJM
64
Journal of promotion management : innovations in planning and applied research
64
European journal of operational research : EJOR
63
Journal of retailing and consumer services
62
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
53
International journal of industrial organization
52
Psychology & marketing
52
Journal of current issues and research in advertising : JCIRA
51
International journal of internet marketing and advertising : IJIMA
50
Health marketing quarterly
48
Journal of marketing research : JMR
47
Journal of current issues and research in advertising
45
Journal of marketing
43
Journal of business ethics : JOBE
36
Young consumers : insight and ideas for responsible marketers
36
Marketing letters : a journal of research in marketing
35
Journal of global marketing
33
Advertising theory
31
Journal of consumer research : JCR ; an interdisciplinary bimonthly
31
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
30
Economics letters
28
Journal of international consumer marketing
27
Applied economics
25
Asia Pacific journal of marketing and logistics
24
Information economics and policy : IEP
24
American journal of agricultural economics
23
Journal of macromarketing : examining the interactions among markets, marketing, and society
23
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ECONIS (ZBW)
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1
Effects of the variation of rhetorical ambiguity on advertising persuasion : mediating role of the mental imagery and moderating role of the tolerance to ambiguity
Mzoughi, Mohamed-Nabil
;
Chaieb, Safa
;
Garrouch, Karim
- In:
Marketing : ZFP ; journal of research and management
45
(
2023
)
3
,
pp. 75-88
Persistent link: https://www.econbiz.de/10014340549
Saved in:
2
Determinants of consumer attitudes toward prosocial products : a focus on the communication of love (vs. pride, hope, and compassion) within advertisements
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
45
(
2023
)
1
,
pp. 4-29
Persistent link: https://www.econbiz.de/10014280965
Saved in:
3
Effects of acoustic stimuli complementing out-of-home advertising
Wagner, Udo
;
Ruhm, Roland
- In:
Marketing : ZFP ; journal of research and management
44
(
2022
)
1
,
pp. 23-36
Persistent link: https://www.econbiz.de/10013443631
Saved in:
4
Financial risk proneness explains the "sex sells" hypothesis in relation to luxury brands
Gierl, Heribert
;
Bartikowski, Boris
;
Fastoso, Fernando
- In:
Marketing : ZFP ; journal of research and management
44
(
2022
)
3
,
pp. 60-76
Persistent link: https://www.econbiz.de/10013392050
Saved in:
5
Emotions make your narrative fly : the effect of strength of emotions on the effectiveness of narrative advertising
Spies, Marie
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
44
(
2022
)
4
,
pp. 22-52
Persistent link: https://www.econbiz.de/10013473080
Saved in:
6
Emoji your story : the advertising effectiveness of emoji-based narratives
Haltmayer, Vanessa
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
43
(
2021
)
1/2
,
pp. 67-94
Persistent link: https://www.econbiz.de/10012600964
Saved in:
7
Symmetry and likeability : prior research and transfer to the field of advertising
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
43
(
2021
)
3
,
pp. 3-34
Persistent link: https://www.econbiz.de/10012817648
Saved in:
8
Effectiveness of animal images in advertising
Keller, Barbara
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
42
(
2020
)
1
,
pp. 3-32
Persistent link: https://www.econbiz.de/10012287520
Saved in:
9
When less is more : there must be a comprehensible reason for using incompleteness in advertisements to improve brand attitude
Heberle, Antonia
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
42
(
2020
)
3
,
pp. 8-36
Persistent link: https://www.econbiz.de/10012389100
Saved in:
10
Too sexy for the price? : the effectiveness of erotic advertising depending on the brand's price level
Thomas, Stefan
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
41
(
2019
)
2
,
pp. 4-20
Persistent link: https://www.econbiz.de/10012003359
Saved in:
11
Are slim models doing better? : advertising effect of model body size
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
41
(
2019
)
3
,
pp. 3-32
Persistent link: https://www.econbiz.de/10012062391
Saved in:
12
Can't get enough of myself : the return of Narcissus in autoerotic female poses in advertisements
Thomas, Stefan
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
40
(
2018
)
1
,
pp. 3-20
Persistent link: https://www.econbiz.de/10011912920
Saved in:
13
Who would like to be treated fairly? : utilizing the entitativity and the singularity concept for creating effective advertisements to promote fair-trade products
Steinhart, Tanja
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
39
(
2017
)
2
,
pp. 3-26
Persistent link: https://www.econbiz.de/10011780878
Saved in:
14
The effects of message framing and ad credibility on health risk perception
Heideker, Silvia
;
Steul-Fischer, Martina
- In:
Marketing : ZFP ; journal of research and management
39
(
2017
)
2
,
pp. 49-64
Persistent link: https://www.econbiz.de/10011780884
Saved in:
15
Measuring marketing success : estimating the effect of social media and TV advertising on brand attention
Guhl, Daniel
;
Winkler von Mohrenfels, Hannah
;
Abshagen, …
- In:
Marketing : ZFP ; journal of research and management
38
(
2016
)
1
,
pp. 44-54
Persistent link: https://www.econbiz.de/10011566842
Saved in:
16
Play, flow and buy? : influence of players' experiences on consumption-relevant behaviour
Steffen, Celina
;
Schramm-Klein, Hanna
;
Mau, Gunnar
- In:
Marketing : ZFP ; journal of research and management
37
(
2015
)
4
,
pp. 188-200
Persistent link: https://www.econbiz.de/10011561016
Saved in:
17
Too hot or not? : consumer responses to different levels of eroticism in advertisements depending on consumer and model gender
Thomas, Stefan
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
37
(
2015
)
1
,
pp. 24-41
Persistent link: https://www.econbiz.de/10010513966
Saved in:
18
Using the body-sphere approach to predict the effectiveness of similar and attractive models shown in advertisements
Bombe, Sandra
- In:
Marketing : ZFP ; journal of research and management
36
(
2014
)
3
,
pp. 203-214
Persistent link: https://www.econbiz.de/10010394608
Saved in:
19
Can advertising compensate the detrimental effects of negative online product reviews?
Bambauer-Sachse, Silke
;
Mangold, Sabrina
- In:
Marketing : ZFP ; journal of research and management
36
(
2014
)
4
,
pp. 240-256
Persistent link: https://www.econbiz.de/10010438087
Saved in:
20
Die Ansprache von Materialismus in der Werbung für Finanzdienstleistungsunternehmen
Spilski, Anja
;
Gröppel-Klein, Andrea
;
Hagner, Frauke
- In:
Marketing : ZFP ; journal of research and management
34
(
2012
)
2
,
pp. 92-109
Persistent link: https://www.econbiz.de/10009554429
Saved in:
21
Helden der Werbung? : eine Untersuchung der Relevanz von Werbefiguren für das Konsumentenverhalten
Huber, Frank
;
Vollhardt, Kai
;
Meyer, Frederik
- In:
Marketing : ZFP ; journal of research and management
31
(
2009
)
3
,
pp. 183-196
Persistent link: https://www.econbiz.de/10003875532
Saved in:
22
Werbeallianzen zwischen eigenständigen etablierten Marken
Gierl, Heribert
;
Koncz, Julia
- In:
Marketing : ZFP ; journal of research and management
26
(
2004
)
3
,
pp. 181-197
Persistent link: https://www.econbiz.de/10002177920
Saved in:
23
Der Einfluß der Kultur auf die Standardisierbarkeit erlebnisbetonter Werbung: eine empirische Untersuchung in Deutschland, Frankreich und der Schweiz
Dmoch, Thomas
- In:
Marketing : ZFP ; journal of research and management
21
(
1999
)
3
,
pp. 179-195
Persistent link: https://www.econbiz.de/10001457819
Saved in:
24
Internationale Werbebudgetierung in der Automobilindustrie
Landwehr, Rainer
- In:
Marketing : ZFP ; journal of research and management
11
(
1989
)
4
,
pp. 230-238
Persistent link: https://www.econbiz.de/10001078841
Saved in:
25
Anzeigenbetrachtung bei geringem Involvement
Jeck-Schlottmann, Gabi
- In:
Marketing : ZFP ; journal of research and management
10
(
1988
)
1
,
pp. 33-43
Persistent link: https://www.econbiz.de/10001041213
Saved in:
26
Product placement : d. Bedeutung d. product placement in TV- u. Kinofilmen aus d. Sicht d. Konsumgüterherstellers
Kalweit, Udo
- In:
Marketing : ZFP ; journal of research and management
10
(
1988
)
2
,
pp. 111-115
Persistent link: https://www.econbiz.de/10001050546
Saved in:
27
Ein situatives Modell der Motivation zur Informationsaufnahme und -verarbeitung bei Werbekontakten
Mühlbacher, Hans
- In:
Marketing : ZFP ; journal of research and management
10
(
1988
)
2
,
pp. 85-94
Persistent link: https://www.econbiz.de/10001050550
Saved in:
28
Werbeplanung für Low-Involvement-Produkte : e. dynam. Entscheidungsmodell
Ringbeck, Jürgen
- In:
Marketing : ZFP ; journal of research and management
9
(
1987
)
4
,
pp. 237-245
Persistent link: https://www.econbiz.de/10001039835
Saved in:
29
Die Wirksamkeit humoriger Werbung
Spieker, Heinrich
- In:
Marketing : ZFP ; journal of research and management
9
(
1987
)
2
,
pp. 85-92
Persistent link: https://www.econbiz.de/10001026159
Saved in:
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