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~isPartOf:"The service industries journal"
~isPartOf:"Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen"
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The service industries journal
Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
Journal of advertising research
22
Journal of historical research in marketing
17
A master class in brand planning : the timeless works of Stephen King
14
Global advertising practice in a borderless world
14
Journal of advertising : official publication of the American Academy of Advertising
14
Journal of advertising
12
International journal of advertising : the quarterly review of marketing communications
11
Journal of marketing communications
10
SpringerLink / Bücher
10
Women in PR history
9
Advertising in developing and emerging countries : the economic, political and social context
8
European journal of marketing : EJM
8
The advertising handbook
8
The Routledge companion to advertising and promotional culture
7
Working paper / National Bureau of Economic Research, Inc.
7
NBER working paper series
6
Academy of Management journal : AMJ
5
American journal of agricultural economics
5
Journal of business research : JBR
5
Handbuch der Marktforschung
4
International business review : the official journal of the European International Business Academy
4
Journal of current issues and research in advertising
4
Journal of current issues and research in advertising : JCIRA
4
Journal of marketing research : JMR
4
Journal of promotion management : JPM
4
Management science : journal of the Institute for Operations Research and the Management Sciences
4
NBER Working Paper
4
The history of advertising
4
Working paper series
4
Applied economics
3
Brand Planning : starke Strategien für Marken und Kampagnen
3
CESifo working papers
3
CORE discussion paper : DP
3
Enterprise & society : the international journal of business history
3
Europäische Hochschulschriften / 5
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
International journal of marketing : IJM ; formerly Der Markt
3
JMM : the international journal on media management
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ECONIS (ZBW)
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1
Perceived power inbalance and customer dissatisfaction
Lee, Jungki
- In:
The service industries journal
30
(
2010
)
7/8
,
pp. 1113-1137
Persistent link: https://www.econbiz.de/10003996106
Saved in:
2
Client influence and advertising standardization : a survey of ad agencies
Waller, David
;
Shao, Alan T.
;
Bao, Yeqing
- In:
The service industries journal
30
(
2010
)
13/14
,
pp. 2151-2161
Persistent link: https://www.econbiz.de/10008809596
Saved in:
3
Producer service firms in globalising cities : the example of advertising firms in Stockholm
Hermelin, Brita
- In:
The service industries journal
29
(
2009
)
3/4
,
pp. 457-471
Persistent link: https://www.econbiz.de/10003870658
Saved in:
4
Service quality tolerance in creative business service relationships
Davies, Mark
- In:
The service industries journal
29
(
2009
)
1/2
,
pp. 91-110
Persistent link: https://www.econbiz.de/10003849573
Saved in:
5
Marketing-Kommunikation : der Beitrag der Agenturen
Käfer, Günter
;
Vieregge, Henning von
- In:
Handbuch Kommunikation : Grundlagen, innovative …
,
(pp. 1287-1302)
.
2009
Persistent link: https://www.econbiz.de/10003766287
Saved in:
6
Herausforderungen der "Integrated Communications" für Kommunikationsagenturen
Dahlhoff, Hans-Dieter
- In:
Handbuch Kommunikation : Grundlagen, innovative …
,
(pp. 1303-1320)
.
2009
Persistent link: https://www.econbiz.de/10003766289
Saved in:
7
Verbände der Kommunikationswirtschaft in Deutschland
Weidner, Lutz E.
- In:
Handbuch Kommunikation : Grundlagen, innovative …
,
(pp. 1321-1344)
.
2009
Persistent link: https://www.econbiz.de/10003766290
Saved in:
8
Network dynamics and the internationalisation process of small advertising agencies
Boojihawon, Dev K.
- In:
The service industries journal
27
(
2007
)
5/6
,
pp. 809-829
Persistent link: https://www.econbiz.de/10003622988
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