//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~language:"eng"
~language:"deu"
~person:"Pepels, Werner"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Advertising Industry"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Werbewirtschaft
4
Advertising industry
3
Marketing
3
Advertising
2
Werbung
2
Aufsatzsammlung
1
Market research
1
Marktforschung
1
Psychology of advertising
1
Theorie
1
Theory
1
Werbeagentur
1
Werbeerfolgskontrolle
1
Werbepsychologie
1
Werbewirkungsanalyse
1
more ...
less ...
Type of publication
All
Book / Working Paper
4
Type of publication (narrower categories)
All
Collection of articles written by one author
2
Sammlung
2
Aufsatzsammlung
1
Language
All
English
German
Author
All
Pepels, Werner
Silk, Alvin J.
26
Berndt, Ernst R.
18
Nöcker, Ralf
11
Crawford, Robert
10
King, Stephen
10
Koslow, Scott
10
Jullien, Bruno
7
Windels, Kasey
7
Arzaghi, Mohammad
6
Bruhn, Manfred
6
Jugenheimer, Donald W.
6
Kelley, Larry D.
6
Knuth, Ingo
6
Sasser, Sheila L.
6
Bultez, Alain V.
5
Crampes, Claude
5
Davis, James C.
5
Gabszewicz, Jean Jaskold
5
Haritchabalet, Carole
5
Kilgour, Mark
5
King, Charles
5
Laussel, Didier
5
Naert, Philippe Antoine
5
Nickel, Volker
5
Sinclair, John
5
Sonnac, Nathalie
5
Thiel, Joachim
5
Avery, Rosemary J.
4
Botzenhardt, Florian
4
Brennan, Linda
4
Hackley, Christopher E.
4
Jones, John Philip
4
Kloss, Ingomar
4
Laurie, Sally
4
Mathios, Alan D.
4
Mortimer, Kathleen
4
Patwardhan, Padmini
4
Roca, David
4
Rossiter, John R.
4
more ...
less ...
Published in...
All
Sammlung Poeschel
1
Source
All
ECONIS (ZBW)
3
USB Cologne (EcoSocSci)
1
Showing
1
-
4
of
4
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Werbeeffizienzmessung
Pepels, Werner
-
1996
Persistent link: https://www.econbiz.de/10000560003
Saved in:
2
Absatz-Beförderung : Kommentare zu aktuellen Themen aus Marketing, Werbung und Werbeagenturen
Pepels, Werner
-
1992
-
1. Aufl
Persistent link: https://www.econbiz.de/10000839236
Saved in:
3
Marketingredienzen : Kommentare zu aktuellen Themen aus Marketing, Werbung und Werbeagenturen
Pepels, Werner
-
1991
Persistent link: https://www.econbiz.de/10000819978
Saved in:
4
Marketing- und Kommunikationsplanung in der Werbepraxis : Aufsatzsammlung zur Verbindung von Theorie u. Realität
Pepels, Werner
-
1987
Persistent link: https://www.econbiz.de/10004620968
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->