//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~language:"eng"
~person:"Kilgour, Mark"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Advertising Industry"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Advertising industry
5
Creativity
5
Kreativität
5
Werbewirtschaft
5
Advertising
2
Werbung
2
Advertising creativity
1
Advertising effects
1
Advertising planning
1
Australia
1
Australien
1
Brand
1
Brand image
1
Brand management
1
Consumer behaviour
1
Creative industries
1
Dienstleistungsqualität
1
Empirical method
1
Empirische Methode
1
Konsumentenverhalten
1
Kreativsektor
1
Markenartikel
1
Markenführung
1
Markenimage
1
Media professions
1
Medienberufe
1
Neuseeland
1
New Zealand
1
Risikoaversion
1
Risk aversion
1
Selbstevaluation
1
Self-assessment
1
Service quality
1
USA
1
United States
1
Welt
1
Werbeplanung
1
Werbewirkung
1
World
1
affect
1
more ...
less ...
Online availability
All
Undetermined
3
Type of publication
All
Article
5
Type of publication (narrower categories)
All
Article in journal
4
Aufsatz in Zeitschrift
4
Aufsatz im Buch
1
Book section
1
Language
All
English
Author
All
Kilgour, Mark
Silk, Alvin J.
26
Berndt, Ernst R.
18
Crawford, Robert
10
King, Stephen
10
Koslow, Scott
10
Jullien, Bruno
7
Windels, Kasey
7
Arzaghi, Mohammad
6
Jugenheimer, Donald W.
6
Kelley, Larry D.
6
Sasser, Sheila L.
6
Bultez, Alain V.
5
Crampes, Claude
5
Davis, James C.
5
Gabszewicz, Jean Jaskold
5
Haritchabalet, Carole
5
King, Charles
5
Laussel, Didier
5
Naert, Philippe Antoine
5
Sinclair, John
5
Sonnac, Nathalie
5
Avery, Rosemary J.
4
Brennan, Linda
4
Hackley, Christopher E.
4
Jones, John Philip
4
Kloss, Ingomar
4
Knuth, Ingo
4
Laurie, Sally
4
Mathios, Alan D.
4
Mortimer, Kathleen
4
Patwardhan, Padmini
4
Roca, David
4
Rossiter, John R.
4
Schwarzkopf, Stefan
4
Turnbull, Sarah
4
Batikas, Michail
3
Bilby, Julie
3
Cheng, Hong
3
Claussen, Jörg
3
more ...
less ...
Published in...
All
Journal of advertising research
3
Breaking new ground in theory and practice
1
Journal of advertising : official publication of the American Academy of Advertising
1
Source
All
ECONIS (ZBW)
5
Showing
1
-
5
of
5
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Who needs highly creative advertising? : how brand familiarity moderates creativity's influence on attention, affect, and memory
Al-Shuaili, Ahmed Hamed
;
Koslow, Scott
;
Kilgour, Mark
- In:
Journal of advertising research
63
(
2023
)
3
,
pp. 236-252
Persistent link: https://www.econbiz.de/10014375181
Saved in:
2
Drivers of creativity within advertising agencies : how structural configuration can affect and improve creative development
O'Connor, Huw
;
Kilgour, Mark
;
Koslow, Scott
;
Sasser, Sheila
- In:
Journal of advertising research
58
(
2018
)
2
,
pp. 202-217
Persistent link: https://www.econbiz.de/10011884993
Saved in:
3
Do marketing clients really get the advertising they deserve? : the trade-off between strategy and originality in Australian and New Zealand agencies
O'Connor, Huw
;
Koslow, Scott
;
Kilgour, Mark
;
Sasser, …
- In:
Journal of advertising : official publication of the …
45
(
2016
)
1
,
pp. 147-155
Persistent link: https://www.econbiz.de/10011453926
Saved in:
4
Matching creative agencies with results-driven marketers : do clients really need highly creative advertising?
Sasser, Sheila Lucy
;
Koslow, Scott
;
Kilgour, Mark
- In:
Journal of advertising research
53
(
2013
)
3
,
pp. 297-312
Persistent link: https://www.econbiz.de/10010199587
Saved in:
5
Assessing the quality of self-reported measures and the reliability of empirical findings : exploring creativity differences across worldwide agency creatives and managers
Sasser, Sheila
;
Koslow, Scott
;
Kilgour, Mark
- In:
Breaking new ground in theory and practice
,
(pp. 361-373)
.
2011
Persistent link: https://www.econbiz.de/10009381000
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->