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~language:"eng"
~subject:"Lieferantenmanagement"
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Search: subject_exact:"Advertising Industry"
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Lieferantenmanagement
Werbewirtschaft
649
Advertising industry
632
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224
Advertising
209
USA
117
United States
113
Creativity
79
Kreativität
78
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56
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56
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53
Advertising effects
50
Advertising planning
43
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43
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39
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39
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34
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2
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2
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
Lobo, Antonio
1
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1
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1
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European journal of marketing : EJM
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American journal of business : applying research to practice ; AJB
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CESifo working papers
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CIM coursebook
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Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
Handbook of research on international advertising
1
JMM : the international journal on media management
1
Journal of Contemporary Issues in Business and Government
1
Journal of marketing communications
1
Media brands and branding
1
Services marketing quarterly
1
The journal of business : B
1
The learning organization : TLO ; the international journal of critical studies in organizational learning
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Workshop on the Economics of Information and Network Industries : August 29-30, 2003 Kiel Institute for World Economics
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ECONIS (ZBW)
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1
Enhancing client loyalty of advertising agencies : the influence of creativity and inter-firm relationships
Levin, Elizabeth
;
Lobo, Antonio
;
Thaichon, Park
- In:
Journal of Contemporary Issues in Business and Government
22
(
2016
)
1
,
pp. 6-22
Persistent link: https://www.econbiz.de/10011941889
Saved in:
2
Partner or supplier : an examination of client/agency relationships in an IMC context
Mortimer, Kathleen
;
Laurie, Sally
- In:
Journal of marketing communications
25
(
2019
)
1
,
pp. 28-40
Persistent link: https://www.econbiz.de/10012203258
Saved in:
3
Marketing agency - client relationships : towards a research agenda
Keegan, Brendan James
;
Rowley, Jennifer
;
Tonge, Jane
- In:
European journal of marketing : EJM
51
(
2017
)
7/8
,
pp. 1197-1223
Persistent link: https://www.econbiz.de/10011725667
Saved in:
4
Learning creativity in the client-agency relationship
Suh, Taewon
;
Jung, Jae C.
;
Smith, Bruce L.
- In:
The learning organization : TLO ; the international …
19
(
2012
)
5
,
pp. 428-439
Persistent link: https://www.econbiz.de/10009579817
Saved in:
5
When bad is good : the creative conundrum of agency-client relationships
Sasser, Sheila L.
;
Koslow, Scott
- In:
Current insights and future trends : [extended versions …
,
(pp. 365-377)
.
2012
Persistent link: https://www.econbiz.de/10009748085
Saved in:
6
Conflict and advertising planning : consequences of networking for advertising planning
Grant, Ian
;
McLeod, Charlotte
;
Shaw, Eleanor
- In:
European journal of marketing : EJM
46
(
2012
)
1/2
,
pp. 73-91
Persistent link: https://www.econbiz.de/10009514322
Saved in:
7
Analysis of the relationship between advertisers and advertising agencies in the global market
Takada, Hirokazu
;
Mizuno, Makoto
;
Bith-Hong, Ling
- In:
Handbook of research on international advertising
,
(pp. 497-517)
.
2012
Persistent link: https://www.econbiz.de/10009514350
Saved in:
8
Creative managers and managing creativity : a hermeneutic exploration
Granot, Elad
- In:
American journal of business : applying research to …
26
(
2011
)
2
,
pp. 161-182
Persistent link: https://www.econbiz.de/10009419258
Saved in:
9
Switching costs and ad agency-client relationship longevity : an exploratory study
Davies, Mark A. P.
;
Prince, Melvin
- In:
Services marketing quarterly
32
(
2011
)
2
,
pp. 146-159
Persistent link: https://www.econbiz.de/10009126359
Saved in:
10
On the profitability of media mergers
Gal-Or, Esther
(
contributor
);
Dukes, Anthony
(
contributor
)
- In:
Workshop on the Economics of Information and Network …
,
(pp. 1-42)
.
2003
Persistent link: https://www.econbiz.de/10001785504
Saved in:
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