//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Marketing management"
~subject:"Presseverlag"
~type_genre:"Graue Literatur"
~type_genre:"Collection of articles of several authors"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Advertising Industry"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Marketing management
Presseverlag
Werbewirtschaft
120
Advertising industry
116
Werbung
41
Advertising
35
Deutschland
33
Germany
32
Theorie
26
Theory
26
USA
13
United States
13
Werbewirkung
11
Advertising effects
10
Marketing
10
Branchenentwicklung
7
Sector development
7
Welt
7
World
7
Russia
6
Russland
6
Advertising planning
5
Advertising regulation
5
Communication media
5
Kommunikationsmedien
5
Markt
5
Press publisher
5
Werbebeschränkung
5
Werbeplanung
5
Business network
4
Competition
4
Consumer behaviour
4
Decision
4
Entscheidung
4
Hörfunkwerbung
4
Internet marketing
4
Konsumentenverhalten
4
Lieferantenmanagement
4
Market
4
Market concentration
4
Online-Marketing
4
more ...
less ...
Online availability
All
Free
2
Type of publication
All
Book / Working Paper
8
Type of publication (narrower categories)
All
Graue Literatur
Collection of articles of several authors
Article in journal
20
Aufsatz in Zeitschrift
20
Aufsatz im Buch
9
Book section
9
Non-commercial literature
6
Arbeitspapier
4
Working Paper
4
Sammelwerk
3
Guidebook
2
Hochschulschrift
2
Ratgeber
2
Thesis
2
Bibliografie enthalten
1
Bibliography included
1
Conference proceedings
1
Handbook
1
Handbuch
1
Konferenzschrift
1
Market information
1
Marktinformation
1
more ...
less ...
Language
All
English
5
German
2
Russian
1
Author
All
Gabszewicz, Jean Jaskold
4
Laussel, Didier
4
Sonnac, Nathalie
4
Busch, Oliver
1
Kuhn, Wilhelm
1
Sibirskaja, E. V.
1
Xiang, Hardy Yong
1
more ...
less ...
Institution
All
Meždunarodnaja Naučno-Praktičeskaja Konferencija Reklamnyj Rynok Rossii: Problemy i Perspektivy <2010, Orel>
1
Oblast Orel
1
Published in...
All
CORE discussion paper : DP
2
Série des documents de travail / Centre de Recherche en Économie et Statistique
2
Understanding China
1
Source
All
ECONIS (ZBW)
8
Showing
1
-
8
of
8
Sort
Relevance
Date (newest first)
Date (oldest first)
1
China cultural and creative industries reports 2013
Xiang, Hardy Yong
(
ed.
)
-
2014
-
1., 2013
Persistent link: https://www.econbiz.de/10010195344
Saved in:
2
Realtime Advertising : digitales Marketing in Echtzeit ; Strategien, Konzepte und Perspektiven
Busch, Oliver
(
ed.
)
-
2014
Persistent link: https://www.econbiz.de/10010406988
Saved in:
3
Network effects in the press and advertising industries
Gabszewicz, Jean Jaskold
;
Laussel, Didier
;
Sonnac, Nathalie
-
2002
Persistent link: https://www.econbiz.de/10001732849
Saved in:
4
Concentration in the press industry and the theory of the "circulation spiral"
Gabszewicz, Jean Jaskold
;
Laussel, Didier
;
Sonnac, Nathalie
-
2002
Persistent link: https://www.econbiz.de/10001732860
Saved in:
5
Reklamnyj rynok Rossii: problemy i perspektivy : meždunarodnaja naučno-praktičeskaja konferencija, (Orel, 20 aprelja 2010 g.) ; materialy i doklady
Sibirskaja, E. V.
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10008778353
Saved in:
6
Network effects in the press and advertising industries
Gabszewicz, Jean Jaskold
;
Laussel, Didier
;
Sonnac, Nathalie
-
2002
Persistent link: https://www.econbiz.de/10001771883
Saved in:
7
Concentration in the press industry and the theory of the "circulation spiral"
Gabszewicz, Jean Jaskold
;
Laussel, Didier
;
Sonnac, Nathalie
-
2002
Persistent link: https://www.econbiz.de/10001771884
Saved in:
8
Marktsegmentierung zum Zwecke segmentspezifischer Werbepolitik
Kuhn, Wilhelm
-
1984
Persistent link: https://www.econbiz.de/10000697406
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->