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~subject:"Theorie"
~subject:"Multinationales Unternehmen"
~type_genre:"Article in journal"
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Theorie
Multinationales Unternehmen
Advertising industry
323
Werbewirtschaft
323
Advertising
107
Werbung
107
Creativity
59
Kreativität
59
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54
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54
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advertising
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2
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2
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1
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1
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Mijatović, Grigorij M.
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Mokhtari, Manouchehr
1
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1
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Applied economics
3
International business review : the official journal of the European International Business Academy
3
Management science : journal of the Institute for Operations Research and the Management Sciences
3
Journal of business research : JBR
2
Journal of marketing research : JMR
2
Management international review : mir ; journal of international business
2
Economics of innovation and new technology
1
Enterprise & society : the international journal of business history
1
European journal of marketing : EJM
1
Harvard business review : HBR
1
Harvard-Business-Manager : das Wissen der Besten
1
International journal of electronic commerce : IJEC
1
International journal of human resources development and management : IJHRDM
1
International journal of industrial organization
1
International journal of the economics of business
1
Jahrbuch der Absatz- und Verbrauchsforschung
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of business economics : JBE
1
Journal of economics & management strategy : JEMS
1
Production and operations management : an international journal of the Production and Operations Management Society
1
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
1
Spudai / University of Piraeus : journal of economics and business
1
Strategic organization
1
The Rand journal of economics
1
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ECONIS (ZBW)
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1
Advertising, industry innovation, and entry deterrence
Qi, Shi
- In:
International journal of industrial organization
65
(
2019
),
pp. 30-50
Persistent link: https://www.econbiz.de/10012321125
Saved in:
2
A mobile platform's in-app advertising contract under agency pricing for app sales
Hao, Lin
;
Guo, Hong
;
Easley, Robert F.
- In:
Production and operations management : an international …
26
(
2017
)
2
,
pp. 189-202
Persistent link: https://www.econbiz.de/10011655537
Saved in:
3
The modern advertising agency selection contest : a case for stipends to new participants
Horsky, Dan
;
Horsky, Sharon
;
Zeithammer, Robert
- In:
Journal of marketing research : JMR
53
(
2016
)
5
,
pp. 773-789
Persistent link: https://www.econbiz.de/10011600619
Saved in:
4
Die Werbemaschine
Sorrell, Martin
- In:
Harvard-Business-Manager : das Wissen der Besten
38
(
2016
)
9
,
pp. 48-53
Persistent link: https://www.econbiz.de/10011536601
Saved in:
5
WPP's CEO on turning a portfolio of companies into a growth machine
Sorrell, Martin
- In:
Harvard business review : HBR
94
(
2016
)
7/8
,
pp. 33-36
Persistent link: https://www.econbiz.de/10011515288
Saved in:
6
Relocating centers and peripheries : transnational advertising agencies and Singapore in the 1950 and 1960
Crawford, Robert
- In:
Enterprise & society : the international journal of …
16
(
2015
)
1
,
pp. 51-73
Persistent link: https://www.econbiz.de/10011551595
Saved in:
7
Human resource management and development practices in indigenous Russian companies and foreign MNCs : a comparative analysis
Zavyalova, Elena
;
Kosheleva, Sofia
;
Ardichvili, Alexandre
- In:
International journal of human resources development …
11
(
2011
)
2/4
,
pp. 179-193
Persistent link: https://www.econbiz.de/10009314536
Saved in:
8
Foreignness, multinationality and inter-organizational relationships
Nachum, Lilach
- In:
Strategic organization
8
(
2010
)
3
,
pp. 230-254
Persistent link: https://www.econbiz.de/10008655181
Saved in:
9
Pay-per-action model for on-line advertising
Mahdian, Mohammad
;
Tomak, Kerem
- In:
International journal of electronic commerce : IJEC
13
(
2008/09
)
2
,
pp. 113-128
Persistent link: https://www.econbiz.de/10003817304
Saved in:
10
The influence of market and product knowledge resource embeddedness on the international mergers of advertising agencies: the case-study approach
Huang, Tai-yuan
;
Hu, Jer-san
;
Chen, Kuo-chia
- In:
International business review : the official journal of …
17
(
2008
)
5
,
pp. 587-599
Persistent link: https://www.econbiz.de/10003771654
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