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~subject:"Theorie"
~subject:"Multinationales Unternehmen"
~subject:"Geschichte"
~type_genre:"Article in journal"
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Theorie
Multinationales Unternehmen
Geschichte
Advertising industry
323
Werbewirtschaft
323
Advertising
107
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107
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59
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54
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Nachum, Lilach
2
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2
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Ardichvili, Alexandre
1
Berndt, Ernst R.
1
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1
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Leeflang, Peter
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Leung, Wing-Fai
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1
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Journal of historical research in marketing
10
Applied economics
3
International business review : the official journal of the European International Business Academy
3
Management science : journal of the Institute for Operations Research and the Management Sciences
3
Journal of business research : JBR
2
Journal of marketing research : JMR
2
Management international review : mir ; journal of international business
2
Economics of innovation and new technology
1
Enterprise & society : the international journal of business history
1
European journal of marketing : EJM
1
Harvard business review : HBR
1
Harvard-Business-Manager : das Wissen der Besten
1
International journal of electronic commerce : IJEC
1
International journal of human resources development and management : IJHRDM
1
International journal of industrial organization
1
International journal of the economics of business
1
Jahrbuch der Absatz- und Verbrauchsforschung
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of business economics : JBE
1
Journal of cultural economy
1
Journal of economics & management strategy : JEMS
1
Production and operations management : an international journal of the Production and Operations Management Society
1
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
1
Spudai / University of Piraeus : journal of economics and business
1
Strategic organization
1
The Rand journal of economics
1
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ECONIS (ZBW)
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1
Advertising of a national importance the Swedish Advertisers' Association and the institutionalization of Sweden's international advertising 1955-1972
Funke, Michael
- In:
Journal of historical research in marketing
15
(
2023
)
1
,
pp. 1-24
Persistent link: https://www.econbiz.de/10014315010
Saved in:
2
Advertising as discursive reflections of the political realm : Turkish-Cypriot advertisements between 1940-1974
Yalkin, Cagri
;
Kahveci, Hayriye
;
Uygur, Kubra
- In:
Journal of historical research in marketing
15
(
2023
)
1
,
pp. 25-51
Persistent link: https://www.econbiz.de/10014315013
Saved in:
3
Exploring British advertising and marketing history through records of The National Archives of the UK
Howells, Katherine Margaret
- In:
Journal of historical research in marketing
14
(
2022
)
2
,
pp. 196-212
Persistent link: https://www.econbiz.de/10013329666
Saved in:
4
European sources for advertising and marketing history
Strickland, Jeannette
- In:
Journal of historical research in marketing
14
(
2021
)
2
,
pp. 213-259
Persistent link: https://www.econbiz.de/10013329668
Saved in:
5
Advertising, industry innovation, and entry deterrence
Qi, Shi
- In:
International journal of industrial organization
65
(
2019
),
pp. 30-50
Persistent link: https://www.econbiz.de/10012321125
Saved in:
6
The history of advertising trust archive
Moir, Alistair
;
Read, Eve
;
Towne, Sophie
- In:
Journal of historical research in marketing
9
(
2017
)
4
,
pp. 535-542
Persistent link: https://www.econbiz.de/10011805006
Saved in:
7
A mobile platform's in-app advertising contract under agency pricing for app sales
Hao, Lin
;
Guo, Hong
;
Easley, Robert F.
- In:
Production and operations management : an international …
26
(
2017
)
2
,
pp. 189-202
Persistent link: https://www.econbiz.de/10011655537
Saved in:
8
The modern advertising agency selection contest : a case for stipends to new participants
Horsky, Dan
;
Horsky, Sharon
;
Zeithammer, Robert
- In:
Journal of marketing research : JMR
53
(
2016
)
5
,
pp. 773-789
Persistent link: https://www.econbiz.de/10011600619
Saved in:
9
Die Werbemaschine
Sorrell, Martin
- In:
Harvard-Business-Manager : das Wissen der Besten
38
(
2016
)
9
,
pp. 48-53
Persistent link: https://www.econbiz.de/10011536601
Saved in:
10
WPP's CEO on turning a portfolio of companies into a growth machine
Sorrell, Martin
- In:
Harvard business review : HBR
94
(
2016
)
7/8
,
pp. 33-36
Persistent link: https://www.econbiz.de/10011515288
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