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Werbewirkung
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930
Advertising industry
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304
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260
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131
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118
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Koslow, Scott
8
King, Stephen
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Nöcker, Ralf
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5
Sasser, Sheila L.
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5
Levin, Elizabeth
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Planung-und-Analyse-Symposium <2, 1986, Neu-Isenburg>
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Journal of advertising research
11
Journal of advertising : official publication of the American Academy of Advertising
9
A master class in brand planning : the timeless works of Stephen King
6
International journal of advertising : the quarterly review of marketing communications
5
Journal of advertising
3
Journal of marketing communications
3
SpringerLink / Bücher
3
Gender in management : an international journal
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
International journal of electronic commerce : IJEC
2
International journal of management practice : IJMP
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
2
Journal of promotion management : JPM
2
The marketing review
2
A.E. Res.
1
Advancing research on projects and temporary organizations
1
Advertising, promotion, and new media
1
American journal of business : applying research to practice ; AJB
1
Asia Pacific business review
1
Australasian marketing journal
1
Brand Planning : starke Strategien für Marken und Kampagnen
1
Breaking new ground in theory and practice
1
British journal of management : BJM
1
Business research
1
CESifo working papers
1
CORE discussion paper : DP
1
Central European business review : CEBR
1
Corporate creativity : developing an innovative organization
1
Creative urban milieus : historical perspectives on culture, economy, and the city
1
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
Economies et sociétés ; 47,3/4
1
Employee relations
1
European journal of marketing : EJM
1
European research studies
1
Human relations
1
IIMS journal of management science
1
Information systems research : ISR
1
International journal of advertising : the review of marketing communications
1
International journal of business and economic sciences applied research : IJBESAR
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International journal of industrial organization
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ECONIS (ZBW)
143
EconStor
1
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81
Competence integration in creative processes
Öberg, Christina
- In:
Industrial marketing management : the international …
42
(
2013
)
1
,
pp. 113-124
Persistent link: https://www.econbiz.de/10009734079
Saved in:
82
A tool for evaluating advertising concepts : desirable characteristics as viewed by creative practitioners
Stuhlfaut, Mark W.
;
Yoo, Chan Yun
- In:
Journal of marketing communications
19
(
2013
)
2
,
pp. 81-97
Persistent link: https://www.econbiz.de/10009723423
Saved in:
83
Learning creativity in the client-agency relationship
Suh, Taewon
;
Jung, Jae C.
;
Smith, Bruce L.
- In:
The learning organization : TLO ; the international …
19
(
2012
)
5
,
pp. 428-439
Persistent link: https://www.econbiz.de/10009579817
Saved in:
84
Creative leaders' views on managing advertising creativity
Oliver, Jason D.
;
Ashley, Christy
- In:
Journal of marketing theory and practice
20
(
2012
)
3
,
pp. 335-348
Persistent link: https://www.econbiz.de/10009619143
Saved in:
85
When bad is good : the creative conundrum of agency-client relationships
Sasser, Sheila L.
;
Koslow, Scott
- In:
Current insights and future trends : [extended versions …
,
(pp. 365-377)
.
2012
Persistent link: https://www.econbiz.de/10009748085
Saved in:
86
The construction of gender and creativity in advertising creative departments
Windels, Kasey
;
Lee, Wei-Na
- In:
Gender in management : an international journal
27
(
2012
)
8
,
pp. 502-519
Persistent link: https://www.econbiz.de/10009698090
Saved in:
87
Passion, expertise, politics, and support : creative dynamics in advertising agencies
Sasser, Sheila L.
;
Koslow, Scott
- In:
Journal of advertising : official publication of the …
41
(
2012
)
3
,
pp. 5-18
Persistent link: https://www.econbiz.de/10009738530
Saved in:
88
Measuring the organisational impact on creativity : the creative code intensity scale
Stuhlfaut, Mark W.
;
Windels, Kasey
- In:
International journal of advertising : the quarterly …
31
(
2012
)
4
,
pp. 795-818
Persistent link: https://www.econbiz.de/10009674965
Saved in:
89
Tracking back-talk in consumer-generated advertising : an analysis of two interpretative approaches
Campbell, Colin
;
Pitt, Leyland F.
;
Parent, Michael
; …
- In:
Journal of advertising research
51
(
2011
)
1
,
pp. 224-238
Persistent link: https://www.econbiz.de/10009127057
Saved in:
90
Creative managers and managing creativity : a hermeneutic exploration
Granot, Elad
- In:
American journal of business : applying research to …
26
(
2011
)
2
,
pp. 161-182
Persistent link: https://www.econbiz.de/10009419258
Saved in:
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