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~person:"Dodoo, Naa Amponsah"
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Advertising
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advertising effectiveness
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consumer responses
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matchup
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Dodoo, Naa Amponsah
Hutter, Katharina
5
Ali, Mazhar
4
Fesenmaier, Daniel R.
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Johnson, Garrett A.
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Lewis, Randall A.
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Choe, Yeongbae
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Franses, Philip Hans
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Kim, Dong Hoo
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Pileliene, Lina
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Romaniuk, Jenni
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Rotfeld, Herbert Jack
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Stienmetz, Jason L.
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Vermeir, Iris
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Wu, Linwan
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Anjum, Munazzah Mehak
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Basit, Abdul
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Journal of global marketing
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Journal of marketing communications
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ECONIS (ZBW)
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Regulatory focus and choice : the impact of control perceptions on advertising effectiveness
Dodoo, Naa Amponsah
;
Wu, Linwan
- In:
Journal of marketing communications
27
(
2021
)
1
,
pp. 69-92
Persistent link: https://www.econbiz.de/10012424758
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2
Understanding the impact of matchup between country-of-origin facets and country stereotypes on advertising effectiveness
Wu, Linwan
;
Ju, Ilyoung
;
Dodoo, Naa Amponsah
- In:
Journal of global marketing
29
(
2016
)
1/5
,
pp. 203-217
Persistent link: https://www.econbiz.de/10011654389
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