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~subject:"Kinder"
~person:"Panic, Katarina"
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Advertising effects
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Panic, Katarina
Hudders, Liselot
10
Bakir, Aysen
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Rozendaal, Esther
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Journal of advertising : official publication of the American Academy of Advertising
2
International journal of advertising : the quarterly review of marketing communications
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ECONIS (ZBW)
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Shedding new light on how advertising literacy can affect children's processing of embedded advertising formats : a future research agenda
Hudders, Liselot
;
Pauw, Pieter de
;
Cauberghe, Veroline
; …
- In:
Journal of advertising : official publication of the …
46
(
2017
)
2
,
pp. 333-349
Persistent link: https://www.econbiz.de/10011705774
Saved in:
2
How advertising literacy training affect children's responses to television commercials versus advergames
Hudders, Liselot
;
Cauberghe, Veroline
;
Panic, Katarina
- In:
International journal of advertising : the quarterly …
35
(
2016
)
6
,
pp. 909-931
Persistent link: https://www.econbiz.de/10011644533
Saved in:
3
Comparing TV ads and advergames targeting children : the impact of persuasion knowledge on behavioral responses
Panic, Katarina
;
Cauberghe, Verolien
;
Pelsmacker, Patrick de
- In:
Journal of advertising : official publication of the …
42
(
2013
)
2/3
,
pp. 264-273
Persistent link: https://www.econbiz.de/10009778508
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