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Laurie, Sally
Silk, Alvin J.
26
Berndt, Ernst R.
18
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11
Crawford, Robert
10
King, Stephen
10
Koslow, Scott
10
Jullien, Bruno
7
Windels, Kasey
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Sasser, Sheila L.
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5
Crampes, Claude
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Davis, James C.
5
Gabszewicz, Jean Jaskold
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Haritchabalet, Carole
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Kilgour, Mark
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King, Charles
5
Laussel, Didier
5
Naert, Philippe Antoine
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Nickel, Volker
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Sinclair, John
5
Sonnac, Nathalie
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Thiel, Joachim
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Avery, Rosemary J.
4
Brennan, Linda
4
Hackley, Christopher E.
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Kloss, Ingomar
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Mathios, Alan D.
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Patwardhan, Padmini
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European journal of marketing : EJM
1
Journal of advertising
1
Journal of marketing communications
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
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ECONIS (ZBW)
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Ad agency leadership in the US, UK, and Australia : a mixed-method analysis of effective attributes and styles
Patwardhan, Padmini
;
Kerr, Gayle
;
Patwardhan, Hemant
; …
- In:
Journal of advertising
51
(
2022
)
2
,
pp. 223-239
Persistent link: https://www.econbiz.de/10013362272
Saved in:
2
Partner or supplier : an examination of client/agency relationships in an IMC context
Mortimer, Kathleen
;
Laurie, Sally
- In:
Journal of marketing communications
25
(
2019
)
1
,
pp. 28-40
Persistent link: https://www.econbiz.de/10012203258
Saved in:
3
How to achieve true integration : the impact of integrated marketing communication on the client/agency relationship
Laurie, Sally
;
Mortimer, Kathleen
- In:
Journal of marketing management : JMM ; journal of the …
35
(
2019
)
3/4
,
pp. 231-252
Persistent link: https://www.econbiz.de/10012178371
Saved in:
4
The internal and external challenges facing clients in implementing IMC
Mortimer, Kathleen
;
Laurie, Sally
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 511-527
Persistent link: https://www.econbiz.de/10011698216
Saved in:
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