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isPartOf:"International business review : the official journal of the European International Business Academy"
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Advertising industry
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Multinationales Unternehmen
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Transnational corporation
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International market entry
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Internationaler Markteintritt
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China
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Competitive strategy
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Boojhawon, Dev Kumar
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Hu, Jer-san
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International business review : the official journal of the European International Business Academy
Journal of advertising research
22
Journal of historical research in marketing
17
A master class in brand planning : the timeless works of Stephen King
14
Global advertising practice in a borderless world
14
Journal of advertising : official publication of the American Academy of Advertising
14
Journal of advertising
12
International journal of advertising : the quarterly review of marketing communications
11
Journal of marketing communications
10
SpringerLink / Bücher
10
Women in PR history
9
Advertising in developing and emerging countries : the economic, political and social context
8
European journal of marketing : EJM
8
The advertising handbook
8
The Routledge companion to advertising and promotional culture
7
Working paper / National Bureau of Economic Research, Inc.
7
Journal of business research : JBR
6
NBER working paper series
6
Academy of Management journal : AMJ
5
American journal of agricultural economics
5
The service industries journal
5
Handbuch der Marktforschung
4
Journal of current issues and research in advertising
4
Journal of current issues and research in advertising : JCIRA
4
Journal of marketing research : JMR
4
Journal of promotion management : JPM
4
Management science : journal of the Institute for Operations Research and the Management Sciences
4
NBER Working Paper
4
The history of advertising
4
Working paper series
4
Applied economics
3
Brand Planning : starke Strategien für Marken und Kampagnen
3
CESifo working papers
3
CORE discussion paper : DP
3
Enterprise & society : the international journal of business history
3
Europäische Hochschulschriften / 5
3
Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
International journal of marketing : IJM ; formerly Der Markt
3
JMM : the international journal on media management
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ECONIS (ZBW)
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1
Global strategy in the international advertising industry
Walters, Peter G.
;
Whitla, Paul
;
Davies, Howard
- In:
International business review : the official journal of …
17
(
2008
)
3
,
pp. 235-249
Persistent link: https://www.econbiz.de/10003730942
Saved in:
2
The influence of market and product knowledge resource embeddedness on the international mergers of advertising agencies: the case-study approach
Huang, Tai-yuan
;
Hu, Jer-san
;
Chen, Kuo-chia
- In:
International business review : the official journal of …
17
(
2008
)
5
,
pp. 587-599
Persistent link: https://www.econbiz.de/10003771654
Saved in:
3
International expansion of transnational advertising agencies in China: an assessment of the stages theory approach
Cheung, Fanny S. L.
;
Leung, Wing-Fai
- In:
International business review : the official journal of …
16
(
2007
)
2
,
pp. 251-268
Persistent link: https://www.econbiz.de/10003486663
Saved in:
4
Characteristics and influences of multinational subsidiary entrepreneurial culture : the case of the advertising sector
Boojhawon, Dev Kumar
;
Dimitratos, Pavlos
;
Young, Stephen
- In:
International business review : the official journal of …
16
(
2007
)
5
,
pp. 549-572
Persistent link: https://www.econbiz.de/10003570343
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