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subject:"Branchenentwicklung"
~isPartOf:"Global advertising practice in a borderless world"
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Branchenentwicklung
Advertising industry
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Werbewirtschaft
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Globalisierung
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Globalization
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Consumer behaviour
3
Konsumentenverhalten
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2010-2014
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Brennan, Linda
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Crawford, Robert
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Nguyen, Dang
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Parker, Lukas
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Sinclair, John
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Global advertising practice in a borderless world
Management von Medienunternehmen : digitale Innovationen - crossmediale Strategien
2
The advertising handbook
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FEH-Report
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Handbook of social media management : value chain and business models in changing media markets
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Journal of business research : JBR
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Medien + Kommunikation
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Understanding China
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ECONIS (ZBW)
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Globalisation of advertising : an overview of trends and issues
Sinclair, John
- In:
Global advertising practice in a borderless world
,
(pp. 12-21)
.
2017
Persistent link: https://www.econbiz.de/10011668009
Saved in:
2
Globalisation, branding and advertising's stakeholders
Brennan, Linda
;
Crawford, Robert
- In:
Global advertising practice in a borderless world
,
(pp. 22-41)
.
2017
Persistent link: https://www.econbiz.de/10011668012
Saved in:
3
From global to social : digital communication and the future of globalisation and advertising
Crawford, Robert
;
Brennan, Linda
;
Nguyen, Dang
;
Parker, …
- In:
Global advertising practice in a borderless world
,
(pp. 219-227)
.
2017
Persistent link: https://www.econbiz.de/10011668028
Saved in:
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