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~subject:"Psychology of advertising"
~person:"Verhoye, Delphine"
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Verhoye, Delphine
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Breaking new ground in theory and practice
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The (b)old and the beautiful : investigating the preference of senior consumers concerning (the age of) models used in advertising
Panic, Katarina
;
Cauberghe, Verolien
;
Verhoye, Delphine
- In:
Breaking new ground in theory and practice
,
(pp. 135-146)
.
2011
Persistent link: https://www.econbiz.de/10009380025
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