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~subject:"Psychology of advertising"
~subject:"Internet marketing"
~isPartOf:"Oeconomia Copernicana"
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Psychology of advertising
Internet marketing
ARAS-IVTFN
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Advertising
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Advertising media
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Computerspiel
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Fuzzy sets
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Fuzzy-Set-Theorie
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Online-Marketing
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SWARA-IVTFN
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Video game
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Werbeträger
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advertising media
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multi-attribute decision-making
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Oeconomia Copernicana
SpringerLink / Bücher
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Breaking new ground in theory and practice
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Diskussionspapier / Technische Universität Ilmenau, Institut für Volkswirtschaftslehre
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European Advertising Academy
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Acta Universitatis Oeconomicae Helsingiensis / A
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Advances in advertising research
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Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
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Case study and review
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Dialogmarketing Perspektiven 2010/2011 : Tagungsband 5. wissenschaftlicher interdisziplinärer Kongress für Dialogmarketing
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E-marketing ; Vol. 2
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ERIM report series research in management
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Gender, culture, and consumer behavior
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Grid series in advertising and journalism
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International journal of advertising : the review of marketing communications
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International journal of internet marketing and advertising : IJIMA
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International journal of management practice : IJMP
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International journal of market research
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JMM : the international journal on media management
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Journal of advertising : official publication of the American Academy of Advertising
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Journal of economic psychology : research in economic psychology and behavioral economics
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Journal of international consumer marketing
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Journal of marketing communications
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Journal of media business studies
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Journal of promotion management : JPM
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Kellogg on advertising & media : the Kellogg School of Management
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Management : journal of contemporary management issues
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Management for Professionals
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Management for professionals
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Management science : journal of the Institute for Operations Research and the Management Sciences
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McGraw-Hill series in marketing and advertising
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Media and change management : creating a path for new content formats, business models, consumer roles, and business responsibility
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Production and operations management : the flagship research journal of the Production and Operations Management Society
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Reihe: Marketing : MAR
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Reihe: Telekommunikation _372 Medienwirtschaft
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A novel advertising media selection framework for online games in an intuitionistic fuzzy environment
Dahooie, Jalil Heidary
;
Estiri, Mehrdad
;
Janmohammadi, …
- In:
Oeconomia Copernicana
13
(
2022
)
1
,
pp. 109-150
Persistent link: https://www.econbiz.de/10013255811
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