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isPartOf:"Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]"
~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
~subject:"Communication media"
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Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
Kellogg on advertising & media : the Kellogg School of Management
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Journal of marketing communications
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Journal of media business studies
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Journal of promotion management : JPM
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Advertising, Publ. om behalf of the Institute of Practitioners in Advertising
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
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International journal of advertising : the review of marketing communications
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International journal of marketing : IJM ; formerly Der Markt
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JMM : the international journal on media management
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Management : journal of contemporary management issues
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Management and innovation in the media industry
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McGraw-Hill series in marketing and advertising
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Media and change management : creating a path for new content formats, business models, consumer roles, and business responsibility
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Problemfelder der Medienökonomie : [Lehrbuch]
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A longitudinal cross-product analysis of media-budget allocations : how economic and technological disruptions affected media choices across industries
Barrio-García, Salvador del
;
Kamakura, Wagner A.
; …
- In:
Journal of interactive marketing : a quarterly …
45
(
2019
),
pp. 1-15
Persistent link: https://www.econbiz.de/10011997970
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