//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
person:"Percy, Larry"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Advertising planning"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Advertising
5
Advertising planning
5
Werbeplanung
5
Werbung
5
Marketingmanagement
3
Unternehmen
3
Werbestrategie
3
Marketing management
2
Communication
1
Informationstheorie
1
Kommunikation
1
Strategische Planung
1
Strategisches Management
1
Theorie
1
Theory
1
Werbungsmittel
1
more ...
less ...
Type of publication
All
Book / Working Paper
5
Type of publication (narrower categories)
All
Bibliografie
1
Lehrbuch
1
Textbook
1
Language
All
English
5
Author
All
Percy, Larry
King, Stephen
13
Unger, Fritz
10
Fuchs, Wolfgang
7
Gierl, Heribert
7
Naik, Prasad A.
7
Steffenhagen, Hartwig
7
Brunner, Christian Boris
6
Chandra, Ambarish
6
Pelsmacker, Patrick de
6
Pepels, Werner
6
Schmalen, Helmut
6
Esch, Franz-Rudolf
5
Rossiter, John R.
5
Schweiger, Günter
5
Tellis, Gerard J.
5
Westwood, John
5
Baetzgen, Andreas
4
Broadbent, Simon
4
Cheong, Yunjae
4
Elliott, Richard
4
Gärtner, Robert Henrik
4
Kaiser, Ulrich
4
Kim, Kihan
4
Okazaki, Shintaro
4
Peters, Kay
4
Schrattenecker, Gertraud
4
Schultz, Don E.
4
Streich, Michael
4
Wolff, Anne Caroline
4
Anderson, Simon P.
3
Baye, Michael R.
3
Blakeman, Robyn
3
Bruhn, Manfred
3
Dahlén, Micael
3
Danaher, Peter J.
3
Drees, Norbert
3
Eisend, Martin
3
Fulgoni, Gian
3
Galeotti, Andrea
3
more ...
less ...
Published in...
All
Praeger scientific
1
Praeger special studies
1
Source
All
ECONIS (ZBW)
5
Showing
1
-
5
of
5
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Strategic advertising management
Percy, Larry
;
Elliott, Richard
-
2016
-
Fifth edition
Persistent link: https://www.econbiz.de/10013480091
Saved in:
2
Strategic advertising management
Percy, Larry
;
Elliott, Richard
-
2012
-
4. ed.
Persistent link: https://www.econbiz.de/10013480347
Saved in:
3
Strategic advertising management
Percy, Larry
;
Elliott, Richard
-
2005
-
2. ed.
Persistent link: https://www.econbiz.de/10002259732
Saved in:
4
Strategic advertising management
Percy, Larry
;
Rossiter, John R.
;
Elliott, Richard
-
2001
Persistent link: https://www.econbiz.de/10001565629
Saved in:
5
Advertising strategy : a communication theory approach
Percy, Larry
;
Rossiter, John R.
-
1980
Persistent link: https://www.econbiz.de/10000054501
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->