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type_genre:"Sammlung"
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Search: subject_exact:"Advertising planning"
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Werbeplanung
5
Advertising planning
4
Advertising
2
Werbewirkung
2
Werbung
2
2002-2011
1
Absatz
1
Advertising effects
1
Asymmetric information
1
Asymmetrische Information
1
Brand
1
Communication
1
Competitive advantage
1
Consumer attitudes
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Consumer confidence index
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Deutschland
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Distribution channel
1
Economic information
1
Estimation
1
Flexible manufacturing system
1
Flexibles Fertigungssystem
1
Frühindikator
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Germany
1
Impact assessment
1
Industrial organization
1
Industrieökonomik
1
Kommunikation
1
Leading indicator
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Markenartikel
1
Marketing
1
Marketing management
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Marketingmanagement
1
Marketingstrategie
1
Marktinformation
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Media coverage
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Media usage
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Mediale Berichterstattung
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Mediennutzung
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Planung
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287
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208
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208
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74
Graue Literatur
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Non-commercial literature
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Lischka, Juliane A.
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Pepels, Werner
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Rosengren, Sara
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Schrempf, Fabian Peter Walter
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Wismer, Sebastian
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ECONIS (ZBW)
5
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Selected essays on competitive advantage
Schrempf, Fabian Peter Walter
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2018
Persistent link: https://www.econbiz.de/10012000106
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2
Essays in industrial organization : intermediation, marketing, and strategic pricing
Wismer, Sebastian
-
2013
Persistent link: https://www.econbiz.de/10010410463
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3
Economic news, sentiment, and behavior : how economic and business news affects the economy
Lischka, Juliane A.
-
2016
Persistent link: https://www.econbiz.de/10011438186
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4
Facing clutter : on message competition in marketing communications
Rosengren, Sara
-
2008
Persistent link: https://www.econbiz.de/10003814411
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5
Marketing- und Kommunikationsplanung in der Werbepraxis : Aufsatzsammlung zur Verbindung von Theorie und Realität
Pepels, Werner
-
1987
Persistent link: https://www.econbiz.de/10014001822
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