//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"Brand management"
~subject:"Marketing management"
~isPartOf:"Marketing intelligence & planning"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Advertising response"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Brand management
Marketing management
Advertising effects
28
Werbewirkung
28
Consumer behaviour
23
Konsumentenverhalten
23
Advertising
12
Werbung
11
Brand image
10
Internet marketing
10
Markenführung
10
Markenimage
10
Online-Marketing
10
Social Web
6
Social web
6
Brand
4
Brand attitude
4
Celebrity endorsement
4
Celebrity-Werbung
4
Fernsehwerbung
4
Markenartikel
4
Television advertising
4
Children
3
Emotion
3
Jugendliche
3
Kinder
3
Social media
3
Target group
3
Youth
3
Zielgruppe
3
Advertising appeals
2
Advertising effectiveness
2
Beziehungsmarketing
2
China
2
Cognition
2
Evaluation
2
Humor
2
India
2
Indien
2
Kognition
2
Persuasion knowledge
2
more ...
less ...
Online availability
All
Undetermined
10
Type of publication
All
Article
11
Type of publication (narrower categories)
All
Article in journal
11
Aufsatz in Zeitschrift
11
Language
All
English
11
Author
All
Aitken, Robert
1
Bartsch, Silke
1
Borzekowski, Dina
1
Brennan, Ross
1
Chan, Fanny Fong Yee
1
Chauhan, Abhishek
1
Eshghi, Abdolreza
1
Göbel, Fabian
1
Huang, Li-Shia
1
Huang, Wan-Ju
1
Huhman, Bruce A.
1
Kapoor, Vikram
1
Li, Bin
1
Limbu, Yam B.
1
Lin, Hsiao-Yun
1
Lowe, Ben
1
Meyer, Anton
1
Moharana, Tapas Ranjan
1
Pagla, Maria
1
Petrovici, Dan
1
Pradhan, Debasis
1
Qi, Zhou
1
Ramaseshan, B.
1
Robertson, Kirsten
1
Sarkar, Abhigyan
1
Sarkar, Juhi Gahlot
1
Tafesse, Wondwesen
1
Thyne, Maree
1
Vashisht, Devika
1
Watkins, Leah
1
Yin, Shimin
1
more ...
less ...
Published in...
All
Marketing intelligence & planning
Journal of business research : JBR
56
Journal of marketing communications
53
International journal of advertising : the review of marketing communications
41
The journal of product & brand management
32
International journal of advertising : the quarterly review of marketing communications
31
Journal of advertising research
30
Journal of promotion management : JPM
30
Psychology & marketing
28
SpringerLink / Bücher
25
The journal of brand management : an international journal
25
Journal of promotion management : innovations in planning and applied research
23
International journal of internet marketing and advertising : IJIMA
20
Journal of retailing and consumer services
17
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
16
Marketing : ZFP ; journal of research and management
16
Journal of advertising : official publication of the American Academy of Advertising
15
European journal of marketing : EJM
13
Marketing letters : a journal of research in marketing
13
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
12
Journal of global marketing
11
Journal of marketing
11
Journal of marketing research : JMR
11
Journal of the Academy of Marketing Science
11
Asia Pacific journal of marketing and logistics
10
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
10
The journal of consumer marketing
10
International journal of sports marketing & sponsorship
9
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
9
Springer eBook Collection / Business and Economics
9
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
8
Journal of marketing management : MM
8
Gabler Edition Wissenschaft / Marken- und Produktmanagement
7
International journal of hospitality management
7
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
7
Journal of international consumer marketing
7
Journal of marketing management : JMM ; journal of the Academy of Marketing
7
Faculty & research / Insead : working paper series
6
Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
6
Innovatives Markenmanagement
6
more ...
less ...
Source
All
ECONIS (ZBW)
11
Showing
1
-
11
of
11
Sort
Relevance
Date (newest first)
Date (oldest first)
1
The impact of skippable advertising on advertising avoidance intention in China
Yin, Shimin
;
Li, Bin
;
Qi, Zhou
- In:
Marketing intelligence & planning
41
(
2023
)
8
,
pp. 1121-1137
Persistent link: https://www.econbiz.de/10014428927
Saved in:
2
Exploring third-party’s brand rankings from consumers' persuasion knowledge
Huang, Li-Shia
;
Huang, Wan-Ju
;
Lin, Hsiao-Yun
- In:
Marketing intelligence & planning
41
(
2023
)
1
,
pp. 95-109
Persistent link: https://www.econbiz.de/10013532115
Saved in:
3
Consumer responses to covert advertising in social media
Göbel, Fabian
;
Meyer, Anton
;
Ramaseshan, B.
;
Bartsch, Silke
- In:
Marketing intelligence & planning
35
(
2017
)
5
,
pp. 578-593
Persistent link: https://www.econbiz.de/10011774511
Saved in:
4
Impact of online advertising on adolescent's brand attitudes
Eshghi, Abdolreza
;
Sarkar, Juhi Gahlot
;
Sarkar, Abhigyan
- In:
Marketing intelligence & planning
35
(
2017
)
6
,
pp. 706-723
Persistent link: https://www.econbiz.de/10011797790
Saved in:
5
One step deeper : gender and congruity in celebrity endorsement
Pradhan, Debasis
;
Kapoor, Vikram
;
Moharana, Tapas Ranjan
- In:
Marketing intelligence & planning
35
(
2017
)
6
,
pp. 774-788
Persistent link: https://www.econbiz.de/10011797976
Saved in:
6
Effect of game-interactivity and congruence on presence and brand attitude
Vashisht, Devika
;
Chauhan, Abhishek
- In:
Marketing intelligence & planning
35
(
2017
)
6
,
pp. 789-804
Persistent link: https://www.econbiz.de/10011797979
Saved in:
7
Environmental influences on pre-schooler’s understanding of brand symbolism
Watkins, Leah
;
Aitken, Robert
;
Thyne, Maree
;
Robertson, …
- In:
Marketing intelligence & planning
35
(
2017
)
7
,
pp. 907-922
Persistent link: https://www.econbiz.de/10011798106
Saved in:
8
Content and compliance of pharmaceutical social media marketing
Huhman, Bruce A.
;
Limbu, Yam B.
- In:
Marketing intelligence & planning
34
(
2016
)
7
,
pp. 977-999
Persistent link: https://www.econbiz.de/10011623909
Saved in:
9
Processing of product placements and brand persuasiveness
Chan, Fanny Fong Yee
;
Lowe, Ben
;
Petrovici, Dan
- In:
Marketing intelligence & planning
34
(
2016
)
3
,
pp. 355-375
Persistent link: https://www.econbiz.de/10011570800
Saved in:
10
Content strategies and audience response on Facebook brand pages
Tafesse, Wondwesen
- In:
Marketing intelligence & planning
33
(
2015
)
6
,
pp. 927-943
Persistent link: https://www.econbiz.de/10011447746
Saved in:
11
The development of brand attitudes among young consumers
Pagla, Maria
;
Brennan, Ross
- In:
Marketing intelligence & planning
32
(
2014
)
6
,
pp. 687-705
Persistent link: https://www.econbiz.de/10010413624
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->