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subject:"Brand management"
~subject:"Wahrnehmung"
~isPartOf:"Gabler Edition Wissenschaft / Marken- und Produktmanagement"
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Search: subject_exact:"Advertising response"
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Brand management
Wahrnehmung
Advertising effects
7
Markenführung
7
Werbewirkung
7
Deutschland
5
Germany
5
Brand image
4
Markenimage
4
Markenpolitik
4
Theorie
4
Theory
4
Consumer behaviour
3
Estimation
3
Konsumentenverhalten
3
Psychology of advertising
3
Schätzung
3
Werbepsychologie
3
Consumer goods marketing
2
Kommunikationsstrategie
2
Konsumgütermarketing
2
Markentransfer
2
Markenwert
2
Marketing
2
Perception
2
Advertising music
1
Akustische Kommunikation
1
Akzeptanz
1
Aromastoff
1
Bildkommunikation
1
Communication
1
Dienstleistungsbetrieb
1
Dienstleistungsmarketing
1
Duftmarketing
1
Emotionale Produktdifferenzierung
1
Experiment
1
Fast moving consumer goods
1
Flavour
1
Gestaltung
1
Handelsmarke
1
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Book / Working Paper
7
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Hochschulschrift
7
Thesis
7
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German
7
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Bamert, Thomas
1
Fuchs, Marcus
1
Huber, Jan-Alexander
1
Langner, Tobias
1
Müller, Stéphane
1
Rempel, Jan Eric
1
Roth, Simone
1
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Gabler Edition Wissenschaft / Marken- und Produktmanagement
Journal of business research : JBR
54
Journal of marketing communications
50
International journal of advertising : the review of marketing communications
45
International journal of advertising : the quarterly review of marketing communications
36
The journal of product & brand management
32
Journal of promotion management : JPM
29
Psychology & marketing
27
The journal of brand management : an international journal
25
Journal of advertising research
23
Journal of retailing and consumer services
23
Journal of promotion management : innovations in planning and applied research
20
International journal of internet marketing and advertising : IJIMA
19
Marketing : ZFP ; journal of research and management
18
SpringerLink / Bücher
18
Journal of advertising : official publication of the American Academy of Advertising
17
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
15
Marketing letters : a journal of research in marketing
13
Asia Pacific journal of marketing and logistics
12
Journal of marketing research : JMR
12
The journal of consumer marketing
11
Marketing intelligence & planning
10
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
9
European journal of marketing : EJM
8
International journal of sports marketing & sponsorship
8
Journal of global marketing
8
Journal of the Academy of Marketing Science
8
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
8
European journal of marketing
7
International journal of hospitality management
7
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
7
Journal of current issues and research in advertising
7
Journal of marketing management : JMM ; journal of the Academy of Marketing
7
Springer eBook Collection / Business and Economics
7
Young consumers : insight and ideas for responsible marketers
7
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
6
Journal of consumer research : JCR ; an interdisciplinary bimonthly
6
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
6
Journal of international consumer marketing
6
Journal of marketing
6
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ECONIS (ZBW)
7
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1
Olfaktorische Reize in der Markenkommunikation : theoretische Grundlagen und empirische Erkenntnisse zum Einsatz von Düften
Rempel, Jan Eric
-
2006
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003367699
Saved in:
2
Co-Branding als Strategieoption der Markenpolitik : Kaufverhalten bei Co-Brand-Produkten und negative Rückwirkungseffekte auf die Muttermarken
Huber, Jan-Alexander
-
2005
-
1. Aufl.
Persistent link: https://www.econbiz.de/10002509273
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3
Akustische Reize als Instrument der Markenkommunikation
Roth, Simone
-
2005
-
1. Aufl.
Persistent link: https://www.econbiz.de/10002570381
Saved in:
4
Markenwert : der Einfluss des Marketing auf den Markenwert bei ausgewählten Schweizer Dienstleistungsunternehmen
Bamert, Thomas
-
2005
-
1. Aufl.
Persistent link: https://www.econbiz.de/10002896452
Saved in:
5
Verpackungsgestaltung bei Markenerweiterungen : der Einfluss auf die Akzeptanz der Konsumenten
Fuchs, Marcus
-
2004
-
1. Aufl.
Persistent link: https://www.econbiz.de/10002341921
Saved in:
6
Integriertes Branding : Baupläne zur Gestaltung erfolgreicher Marken
Langner, Tobias
-
2003
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001740704
Saved in:
7
Bildkommunikation als Erfolgsfaktor bei Markenerweiterungen
Müller, Stéphane
-
2002
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001679678
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