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~type_genre:"Mehrbändiges Werk"
~type_genre:"Article in journal"
~subject:"Marktforschung"
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Search: subject_exact:"Advertising strategy"
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Marktforschung
Advertising planning
287
Werbeplanung
287
Advertising effects
99
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99
Advertising
63
Werbung
63
Consumer behaviour
43
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42
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33
Marketingmanagement
33
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30
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23
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Naik, Prasad A.
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Peters, Kay
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Breur, Tom
1
Bruce, Norris I.
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Fastoso, Fernando
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Fulgoni, Gian
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Koschnick, Wolfgang J.
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Journal of marketing research : JMR
2
Journal of advertising research
1
Journal of international management
1
Journal of targeting, measurement and analysis for marketing
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Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
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ECONIS (ZBW)
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1
Uses and misuses of online-survey panels in digital research : digging past the surface
Fulgoni, Gian
- In:
Journal of advertising research
54
(
2014
)
2
,
pp. 133-137
Persistent link: https://www.econbiz.de/10010383796
Saved in:
2
Spatiotemporal allocation of advertising budgets
Aravindakshan, Ashwin
;
Peters, Kay
;
Naik, Prasad A.
- In:
Journal of marketing research : JMR
49
(
2012
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10009507256
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3
Discovering how advertising grows sales and builds brands
Bruce, Norris I.
;
Peters, Kay
;
Naik, Prasad A.
- In:
Journal of marketing research : JMR
49
(
2012
)
6
,
pp. 793-806
Persistent link: https://www.econbiz.de/10009688816
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4
Regionalization vs. globalization in advertising research : insights from five decades of academic study
Fastoso, Fernando
;
Whitelock, Jeryl
- In:
Journal of international management
16
(
2010
)
1
,
pp. 32-42
Persistent link: https://www.econbiz.de/10003975169
Saved in:
5
How to evaluate campaign response - the relative contribution of data mining models and marketing execution
Breur, Tom
- In:
Journal of targeting, measurement and analysis for marketing
15
(
2007
)
2
,
pp. 103-112
Persistent link: https://www.econbiz.de/10003482549
Saved in:
6
Wearout von Hard-Sell- und Imagewerbung
Strebinger, Andreas
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
52
(
2007
)
4
,
pp. 61-62
Persistent link: https://www.econbiz.de/10003598459
Saved in:
7
Focus-Lexikon Werbeplanung, Mediaplanung, Marktforschung, Kommunikationsforschung, Mediaforschung
Koschnick, Wolfgang J.
-
2003
-
3., neu bearb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10001805907
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