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isPartOf:"Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing"
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British Telecom
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Fairlie, Robin
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Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
Journal of advertising research
28
International journal of advertising : the quarterly review of marketing communications
21
Journal of advertising : official publication of the American Academy of Advertising
20
Leitfaden Online-Marketing ; [Bd. 1]
19
A master class in brand planning : the timeless works of Stephen King
17
SpringerLink / Bücher
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Journal of marketing communications
11
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
11
PR-Kampagnen
9
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
7
Journal of business research : JBR
7
The Sage handbook of advertising
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Handbook of research on effective advertising strategies in the social media age
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Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
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Handbuch Kommunikationsmanagement
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Journal of marketing research : JMR
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Journal of marketing theory and practice
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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Marketing : ZFP ; journal of research and management
5
Strategische Kommunikationsplanung
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UTB / Betriebswirtschaftslehre
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Dialogmarketing Perspektiven 2009/2010 : Tagungsband 4. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
4
European journal of marketing : EJM
4
European journal of operational research : EJOR
4
Faculty & research / Insead : working paper series
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Journal of promotion management : JPM
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Kampagnen, Kontakte, Konkurrenz : Potentiale der Radiowerbung
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PR-Kampagnen : über die Inszenierung von Öffentlichkeit
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Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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Akzente
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Beiträge des Instituts für Empirische Wirtschaftsforschung
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Gabler Edition Wissenschaft
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Handbuch Unternehmenskommunikation
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Harvard-Business-Manager : das Wissen der Besten
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Health marketing quarterly
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International journal of market research : JMRS ; the journal of the Market Research Society
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Measuring and managing brands
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Research
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The Rand journal of economics
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Which? : subscriber acquisition 2006 ; winner of the bronze award in the IDM Business Performance Awards 2007
Fairlie, Robin
- In:
Journal of direct, data and digital marketing practice …
10
(
2008/09
)
1
,
pp. 52-59
Persistent link: https://www.econbiz.de/10003763952
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Diamond winner of the IDM's Business Performance Awards for 2007 : TV Licensing student campaign 2003 - 2007 ; 50 pints or a TV licence?
Fairlie, Robin
- In:
Journal of direct, data and digital marketing practice …
10
(
2008/09
)
1
,
pp. 60-71
Persistent link: https://www.econbiz.de/10003763961
Saved in:
3
BT campaign: "business plan"
Boothby, Kate
- In:
Journal of direct, data and digital marketing practice …
8
(
2006/07
)
4
,
pp. 336-345
Persistent link: https://www.econbiz.de/10003469005
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