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~isPartOf:"Arbeitspapiere / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung e. V."
~isPartOf:"Gabler Edition Wissenschaft"
~subject:"Advertising planning"
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Arbeitspapiere / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung e. V.
Gabler Edition Wissenschaft
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ECONIS (ZBW)
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Cause-Related-Marketing-Kampagnen erfolgreich konzipieren : eine empirische Studie
Huber, Frank
;
Regier, Stefanie
;
Rinino, Maxime
-
2008
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003729339
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