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~subject:"Brand management"
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Brand management
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affiliation
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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The Cornell hospitality quarterly
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Theoretical and applied economics : GAER review
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ECONIS (ZBW)
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Why a new name? : the role of asset characteristics and broad market trends in predicting brand affiliation change in hotels
Blengini, Isabella
;
Das, Prashant
- In:
The Cornell hospitality quarterly
62
(
2021
)
2
,
pp. 173-197
Persistent link: https://www.econbiz.de/10012520144
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2
Romanian branded hotels: are they worth the effort?
Pop, Cornelia
;
Coros, Monica-Maria
;
Georgescu, Maria-Andrada
- In:
Theoretical and applied economics : GAER review
25
(
2018
)
4/617
,
pp. 39-50
Persistent link: https://www.econbiz.de/10012155650
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3
Korean consumer perspectives on social media advertising and intention to join brand pages
Muk, Alexander
;
Chung, Christina
;
Kim, Jonghoon
- In:
Journal of global scholars of marketing science : …
24
(
2014
)
4
,
pp. 384-294
Persistent link: https://www.econbiz.de/10010438493
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