//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Cross-cultural marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Akustische Markenführung"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Cross-cultural marketing
Advertising music
118
Werbemusik
118
Brand management
47
Markenführung
47
Consumer behaviour
36
Konsumentenverhalten
36
Werbewirkung
35
Advertising effects
33
Akustische Markenführung
22
Musik
21
Music
19
Brand image
16
Markenimage
16
Werbung
16
Music industry
15
Musikwirtschaft
15
Advertising
14
Deutschland
12
Germany
12
Emotion
8
Brand
7
Einzelhandel
7
Markenartikel
7
Marketing
7
Europa
6
Europe
6
Hörfunkwerbung
6
Internet marketing
6
Online-Marketing
6
Perception
6
Radio advertising
6
Wahrnehmung
6
Corporate reputation
5
Fernsehwerbung
5
Firmenimage
5
Ladengestaltung
5
Retail trade
5
Store design
5
Television advertising
5
USA
5
more ...
less ...
Type of publication
All
Article
2
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Case study
1
Fallstudie
1
Hochschulschrift
1
Language
All
English
2
German
1
Author
All
Kaltenhäuser, Yasmin
1
Knoeferle, Klemens M.
1
Käppler, Florian
1
Lerman, Dawn B.
1
Liu, Min
1
Lowrey, Tina M.
1
Luna, David
1
Shrum, L. J.
1
Spence, Charles
1
Woods, Andy
1
more ...
less ...
Institution
All
Verlag Dr. Kovač
1
Published in...
All
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Psychology & marketing
1
Schriftenreihe Schriften zur Kulturwissenschaft
1
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Weltweit audiovisuell werben : kulturspezifische Aspekte hinsichtlich der thematischen und musikalischen Gestaltung am Beispiel des Konzerns Coca-Cola
Kaltenhäuser, Yasmin
-
2018
Persistent link: https://www.econbiz.de/10011882356
Saved in:
2
That sounds sweet : using cross-modal correspondences to communicate gustatory attributes
Knoeferle, Klemens M.
;
Woods, Andy
;
Käppler, Florian
; …
- In:
Psychology & marketing
32
(
2015
)
1
,
pp. 107-120
Persistent link: https://www.econbiz.de/10011287618
Saved in:
3
Sound symbolism effects across languages : implications for global brand names
Shrum, L. J.
;
Lowrey, Tina M.
;
Luna, David
;
Lerman, Dawn B.
- In:
International journal of research in marketing : IJRM ; …
29
(
2012
)
3
,
pp. 275-279
Persistent link: https://www.econbiz.de/10009613717
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->