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type:"article"
~person:"Spence, Charles"
~person:"Anglada-Tort, Manuel"
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Spence, Charles
Anglada-Tort, Manuel
Craton, Lincoln G.
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International journal of advertising : the review of marketing communications
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Psychology & marketing
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I've heard that brand before : the role of music recognition on consumer choice
Anglada-Tort, Manuel
;
Schofield, Kerry
;
Trahan, Tabitha
; …
- In:
International journal of advertising : the review of …
41
(
2022
)
8
,
pp. 1567-1587
Persistent link: https://www.econbiz.de/10013484607
Saved in:
2
That sounds sweet : using cross-modal correspondences to communicate gustatory attributes
Knoeferle, Klemens M.
;
Woods, Andy
;
Käppler, Florian
; …
- In:
Psychology & marketing
32
(
2015
)
1
,
pp. 107-120
Persistent link: https://www.econbiz.de/10011287618
Saved in:
3
Managing sensory expectations concerning products and brands : capitalizing on the potential of sound and shape symbolism
Spence, Charles
- In:
Journal of consumer psychology : JCP : the official …
22
(
2012
)
1
,
pp. 37-54
Persistent link: https://www.econbiz.de/10009548909
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