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~subject:"Mobile communications"
~person:"Goeke, Laura"
~person:"Pagani, Margherita"
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Search: subject_exact:"Akzeptanz von technischen Innovationen"
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Mobile communications
Consumer behaviour
4
Innovation adoption
4
Innovationsakzeptanz
4
Konsumentenverhalten
4
Mobilkommunikation
4
Mobile Business
3
Mobile business
3
Mobile phone
3
Mobiltelefon
3
Brand management
2
Innovation diffusion
2
Innovationsdiffusion
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Markenführung
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Marketing management
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Marketingmanagement
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Mobile Marketing
2
Mobile marketing
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Branding
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Consumer acceptance of new marketing platforms
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Deutschland
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Dienstleistungsqualität
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Germany
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Global marketing
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Internet marketing
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Norway
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Norwegen
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Online-Marketing
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Service quality
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Wireless communications
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Youth consumers
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consumer value
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mobile TV
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mobile services adoption
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uses and gratifications
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Goeke, Laura
Pagani, Margherita
Liébana-Cabanillas, Francisco
8
Dwivedi, Yogesh Kumar
7
Chawla, Deepak
5
Williams, Michael D.
5
Daim, Tugrul U.
4
Joshi, Himanshu
4
Karjaluoto, Heikki
4
Basoglu, Nuri
3
Cho, Vincent
3
Foo, Pik-Yin
3
Gupta, Apoorv
3
Hung, Humphry
3
Kapoor, Kawaljeet Kaur
3
Kumar, Vikas
3
Morosan, Cristian
3
Ozturk, Ahmet Bulent
3
Ponticelli, Jacopo
3
Ramos de Luna, Iviane
3
Saprikis, Vaggelis
3
Saura, José Ramón
3
Sharma, Sujeet Kumar
3
Sinha, Neena
3
Tesei, Andrea
3
Velmurugan, Manivannan Senthil
3
Velmurugan, Masa Sakthi
3
Vlachopoulou, Maro
3
Zhou, Liuning
3
Abbas, Sayyed Khawar
2
Ahuja, Vandana
2
Aithal, P. S.
2
Al-Muharrami, Saeed
2
Al-nassar, Bilal Ali Yaseen
2
Aldhaban, Fahad
2
Amoroso, Donald L.
2
Arnita, Devi
2
Bagadia, Prerna
2
Bansal, Alok
2
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International journal of electronic business
2
Business horizons
1
Journal of business research : JBR
1
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ECONIS (ZBW)
4
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1
An exploratory study into the determinants of adoption of mobile TV services : an integrated value perspective
Borges, Mónica S.
;
Rita, Paulo
;
Pagani, Margherita
- In:
International journal of electronic business
12
(
2015
)
1
,
pp. 70-94
Persistent link: https://www.econbiz.de/10011458103
Saved in:
2
Consumers un-tethered : a three-market empirical study of consumers' mobile marketing acceptance
Gao, Tao
;
Rohm, Andrew J.
;
Sultan, Fareena
;
Pagani, …
- In:
Journal of business research : JBR
66
(
2013
)
12
,
pp. 2536-2544
Persistent link: https://www.econbiz.de/10010233145
Saved in:
3
Brand in the hand : a cross-market investigation of consumer acceptance of mobile marketing
Rohm, Andrew J.
;
Gao, Tao
;
Sultan, Fareena
;
Pagani, …
- In:
Business horizons
55
(
2012
)
5
,
pp. 485-493
Persistent link: https://www.econbiz.de/10009623103
Saved in:
4
Determinants of customer acceptance for mobile data services : an empirical analysis with formative constructs
Pousttchi, Key
;
Goeke, Laura
- In:
International journal of electronic business
9
(
2011
)
1/2
,
pp. 26-43
Persistent link: https://www.econbiz.de/10009260826
Saved in:
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