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~subject:"United States"
~type_genre:"Article in journal"
~person:"Ashley, David"
~person:"Assaker, Guy"
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Search: subject_exact:"Akzeptanz von technischen Innovationen"
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Journal of marketing theory and practice : JMTP
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Social media continuation intention : a contrarian analysis
Hussein, Rania S.
;
Hassan, Salah S.
;
Ashley, David
- In:
Journal of marketing theory and practice : JMTP
29
(
2021
)
2
,
pp. 175-188
Persistent link: https://www.econbiz.de/10012515115
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Consumer usage of online travel reviews : expanding the unified theory of acceptance and use of technology 2 model
Assaker, Guy
;
El Haddad, Rania
- In:
Journal of vacation marketing
26
(
2020
)
2
,
pp. 149-165
Persistent link: https://www.econbiz.de/10012213300
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