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~person:"Ko, Yong Jae"
~isPartOf:"Enhancing knowledge development in marketing ; Vol. 21"
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Enhancing knowledge development in marketing ; Vol. 21
International journal of sports marketing & sponsorship
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European Sport management quarterly : ESMQ
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
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Journal of sport management : the official journal of the North American Society of Sport Management
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International journal of sport management and marketing : IJSMM
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Application of the regulatory focus theory to fantasy sport consumption behavior
Cattani, Kevin
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Ko, Yong Jae
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2011
Persistent link: https://www.econbiz.de/10010191044
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