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Journal of advertising research
International Journal of Sports Marketing and Sponsorship
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Reutlinger Diskussionsbeiträge zu Marketing und Management
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SpringerLink / Bücher
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International journal of sports marketing & sponsorship
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Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
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Journal of sport management : the official journal of the North American Society of Sport Management
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Markenkommunikation und Beziehungsmarketing
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Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
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Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
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European Sport management quarterly : ESMQ
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European journal of marketing : EJM
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International journal of advertising : the quarterly review of marketing communications
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Jahrbuch Marketing ... : Trendthemen und Tendenzen
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Advances in the study of entrepreneurship, innovation, and economic growth
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Advances in the study of entrepreneurship, innovation, and economic growth : a research annual
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Ambush Marketing
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Asian Journal of Law and Economics
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Australasian marketing journal
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BIT online / Innovativ : Bibliothek, Information und Technologie
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Bank-Praktiker : rechtssicher, revisionsfest, risikogerecht
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Business horizons
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Competitive intelligence, analysis and strategy : creating organisational agility
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Das Wirtschaftsstudium : wisu ; Zeitschrift für Ausbildung, Prüfung, Berufseinstieg und Fortbildung
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Erfolg mit nachhaltigen Eventkonzepten : Tagungsband zur 2. Konferenz für Eventforschung an der TU Chemnitz
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The effect of guerrilla marketing on company share prices : an event study analysis
Davis, Svetlana
;
Davis, Frederick
- In:
Journal of advertising research
61
(
2021
)
3
,
pp. 346-361
Persistent link: https://www.econbiz.de/10012656856
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2
Ambush marketing is dead, long live ambush marketing : a redefinition and typology of an increasingly prevalent phenomenon
Burton, Nicholas
;
Chadwick, Simon
- In:
Journal of advertising research
58
(
2018
)
3
,
pp. 282-296
Persistent link: https://www.econbiz.de/10011929123
Saved in:
3
The hidden factors behind sponsorship and image transfer : considerations for bilateral image transfer among sponsors and events
Prendergast, Gerard P.
;
Paliwal, Aishwarya
;
Mazodier, Marc
- In:
Journal of advertising research
56
(
2016
)
2
,
pp. 132-135
Persistent link: https://www.econbiz.de/10011518004
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