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person:"Bühler, André W."
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Bühler, André W.
Nufer, Gerd
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Hutter, Katharina
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Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
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Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing
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ECONIS (ZBW)
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Ambush Marketing im Sport : wie Nicht-Sponsoren Sportveranstaltungen zur Markenkommunikation nutzen
Nufer, Gerd
;
Bühler, André W.
- In:
Marken und Sport : aktuelle Aspekte der Markenführung …
,
(pp. 145-164)
.
2014
Persistent link: https://www.econbiz.de/10010354123
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Ambush Marketing im Sport
Nufer, Gerd
;
Bühler, André W.
- In:
Marketing im Sport : Grundlagen, Trends und …
,
(pp. 203-231)
.
2011
Persistent link: https://www.econbiz.de/10008738195
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