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Arzneimittel
51
Pharmaceuticals
51
Direct marketing
31
Direktmarketing
31
Advertising
28
Werbung
28
Advertising effects
24
Werbewirkung
24
Consumer behaviour
19
Konsumentenverhalten
19
Pharmaceutical industry
17
Pharmaindustrie
17
USA
12
United States
12
Internet marketing
7
Online-Marketing
7
Impfung
6
Physicians
6
Vaccination
6
prescription drugs
6
Ärzte
6
Coronavirus
5
Gesundheitsversorgung
5
Health care
5
Patienten
5
Patients
5
Gesundheitspolitik
4
Gesundheitsrisiko
4
Health policy
4
Health risk
4
direct-to-consumer advertising
4
DTC advertising
3
Gesundheitswesen
3
Health care system
3
Impact assessment
3
Infectious disease
3
Infektionskrankheit
3
Information behaviour
3
Informationsverhalten
3
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3
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51
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English
51
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All
Aikin, Kathryn J.
4
Fogel, Joshua
3
Park, Jin Seong
3
Sullivan, Helen W.
3
Betts, Kevin R.
2
Bhutada, Nilesh S.
2
Khanfar, Nile M.
2
Mackert, Michael
2
O'Donoghue, Amie C.
2
Stevens, Robert E.
2
Ahn, Ho-Young Anthony
1
Ahn, Ho-young
1
Akbar, M. Bilal
1
Akel, Sarah
1
Alameddine, Sarah
1
Allan, Mamoon
1
Alperstein, Neil M.
1
Amoncar, Nihar
1
Austin, Shamly
1
Baker, Jillian L.
1
Ball, Jennifer Gerard
1
Banerjee, Saikat
1
Banerji, Diptiman
1
Berktold, Jennifer
1
Bernhardt, Jay M.
1
Bhardwaj, Alok
1
Bleibel, Fatin
1
Blose, Julia E.
1
Bradford, W. David
1
Brawner, Bridgette M.
1
Broekemier, Gregory M.
1
Brown, Laura E.
1
Burke, Panne
1
Burkink, Tim J.
1
Cashman, Rebecca
1
Chhabra, Sakhhi
1
Chhikara, Ritu
1
Cook, Christopher L.
1
Crawley, Lavera M.
1
D'Souza, Clare M.
1
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Health marketing quarterly
NBER working paper series
337
NBER Working Paper
263
Working paper / National Bureau of Economic Research, Inc.
258
Journal of health economics
118
The European journal of health economics : HEPAC ; health economics in prevention and care
111
Health economics
109
International journal of pharmaceutical and healthcare marketing : IJPHM
79
Discussion paper series / IZA
63
Health affairs : at the intersection of health, health care, and policy
63
CESifo working papers
57
Research paper
49
Journal of medical marketing : device, diagnostic and pharmaceutical marketing
46
Discussion papers / CEPR
36
Health economics review
33
Working paper
30
Applied economics
29
IZA Discussion Paper
29
Management science : journal of the Institute for Operations Research and the Management Sciences
29
Journal of pharmaceutical finance, economics & policy
28
The European journal of health economics
28
Research policy : policy, management and economic studies of science, technology and innovation
27
International journal of health economics and management
26
International journal of the economics of business
26
Journal of illicit economies and development : JIED
24
Journal of research in pharmaceutical economics
23
Applied economics letters
22
The American economic review
22
Economics letters
21
European journal of operational research : EJOR
21
Research papers / South Centre
21
American economic journal : a journal of the American Economic Association
20
Forum for health economics & policy : an evolving collection of symposia on important health care issues
20
International journal of industrial organization
20
Journal of economic behavior & organization : JEBO
20
Health care management science
18
The journal of law & economics
18
Allokation im marktwirtschaftlichen System
17
CESifo Working Paper Series
17
Discussion paper / Centre for Economic Policy Research
17
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ECONIS (ZBW)
51
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1
COVID-19 vaccine perceptions among South Asian communities in the UK : an application of the theory of planned behavior
Akbar, M. Bilal
;
Singh, Lakhbir
;
Deshpande, Sameer
; …
- In:
Health marketing quarterly
40
(
2023
)
3
,
pp. 271-288
Persistent link: https://www.econbiz.de/10014333899
Saved in:
2
Two views of cancer medicines : imagery versus evidence
Darrow, Jonathan J.
- In:
Health marketing quarterly
40
(
2023
)
2
,
pp. 141-152
Persistent link: https://www.econbiz.de/10014295058
Saved in:
3
Direct-to-consumer prescription medication advertisements on social media : the role of social factors
Fogel, Joshua
;
Shraybman-Buynova, Jennifer
- In:
Health marketing quarterly
40
(
2023
)
2
,
pp. 190-205
Persistent link: https://www.econbiz.de/10014295145
Saved in:
4
Utilization of adequate provision in prescription drug broadcast ads among low- and non-Internet users
Betts, Kevin R.
;
Aikin, Kathryn J.
;
Burke, Panne
; …
- In:
Health marketing quarterly
39
(
2022
)
1
,
pp. 4-22
Persistent link: https://www.econbiz.de/10013336367
Saved in:
5
How do attitudes toward Covid-19 vaccine impact intentions to vaccinate in an emerging economy? : the moderating effect of risk perception and Covid-19 anxiety
Mohanty, Abhijit
;
Dash, Pranati
;
Banerji, Diptiman
- In:
Health marketing quarterly
38
(
2021
)
4
,
pp. 238-254
Persistent link: https://www.econbiz.de/10012802272
Saved in:
6
Consumers' experience with and attitudes toward direct-to-consumer prescription drug promotion : a nationally representative survey
Aikin, Kathryn J.
;
Sullivan, Helen W.
;
Berktold, Jennifer
; …
- In:
Health marketing quarterly
38
(
2021
)
1
,
pp. 1-11
Persistent link: https://www.econbiz.de/10012607834
Saved in:
7
The legal and ethical dimensions of direct-to-consumer advertising of prescription drugs : the case of Pfizer and Lipitor in the United States
Koku, Paul Sergius
- In:
Health marketing quarterly
38
(
2021
)
1
,
pp. 23-34
Persistent link: https://www.econbiz.de/10012607837
Saved in:
8
Destigmatizing public health concerns and supply of COVID-19 vaccines
Akel, Sarah
;
Bleibel, Fatin
;
Hale, Genevieve
;
Khanfar, …
- In:
Health marketing quarterly
38
(
2021
)
2/3
,
pp. 91-97
Persistent link: https://www.econbiz.de/10012695236
Saved in:
9
The impact of animosity, brand image, consumer boycott, and product judgment on made-in-China Covid-19 vaccination intention
Suhud, Usep
;
Allan, Mamoon
- In:
Health marketing quarterly
38
(
2021
)
2/3
,
pp. 150-167
Persistent link: https://www.econbiz.de/10012695243
Saved in:
10
Factors determining intention to vaccinate against Covid-19 : a developing nation perspective
Garg, Ruchi
;
Chhikara, Ritu
;
Chhabra, Sakhhi
;
Bhardwaj, Alok
- In:
Health marketing quarterly
38
(
2021
)
2/3
,
pp. 116-129
Persistent link: https://www.econbiz.de/10012695252
Saved in:
11
Why the "sea of same"? : a qualitative look at DTCA within the larger context of healthcare marketing
Macias, Wendy
- In:
Health marketing quarterly
37
(
2020
)
2
,
pp. 155-175
Persistent link: https://www.econbiz.de/10012259411
Saved in:
12
Development of a health communication campaign to promote the Texas prescription monitoring program
Mackert, Michael
;
Pounders, Kathrynn
;
Brown, Laura E.
; …
- In:
Health marketing quarterly
37
(
2020
)
3
,
pp. 222-231
Persistent link: https://www.econbiz.de/10012313097
Saved in:
13
Actors in whitespace : communicating risk information on pharmaceutical websites
O'Donoghue, Amie C.
;
Sullivan, Helen W.
;
Rupert, Douglas J.
- In:
Health marketing quarterly
36
(
2019
)
2
,
pp. 152-167
Persistent link: https://www.econbiz.de/10012200135
Saved in:
14
The role of imagination in consumers' processing of visual metaphors in prescription drug advertising
Foreman, Jeffrey R.
;
Hsieh, Meng-Hua
;
Grover, Aditi
- In:
Health marketing quarterly
36
(
2019
)
3
,
pp. 169-185
Persistent link: https://www.econbiz.de/10012200137
Saved in:
15
Direct-to-consumer prescription medication advertisements and obtaining prescriptions with or without a doctor's prescription
Fogel, Joshua
;
Zhuk, Anna
- In:
Health marketing quarterly
36
(
2019
)
3
,
pp. 220-235
Persistent link: https://www.econbiz.de/10012200141
Saved in:
16
Do dissonant ad visuals cause consumers to discount prescription drug side effects?
Hagenbuch, David
- In:
Health marketing quarterly
36
(
2019
)
4
,
pp. 337-353
Persistent link: https://www.econbiz.de/10012200161
Saved in:
17
Effects of risk disclosure prominence in direct-to-consumer advertising (DTCA) of prescription drugs : an integrative cognitive process model
Ju, Ilwoo
;
Park, Jin Seong
- In:
Health marketing quarterly
35
(
2018
)
1
,
pp. 32-46
Persistent link: https://www.econbiz.de/10011865627
Saved in:
18
An empirical analysis of consumers’ attitudes toward pharmacies’ advertising
Moser, H. R.
;
Freeman, Gordon L.
;
Loudon, David L.
; …
- In:
Health marketing quarterly
35
(
2018
)
2
,
pp. 100-119
Persistent link: https://www.econbiz.de/10011979328
Saved in:
19
Disease awareness advertising (DAA) in emerging economy : a comparison between views of consumers and pharmaceutical professionals
Banerjee, Saikat
;
Dash, Sampada Kumar
- In:
Health marketing quarterly
35
(
2018
)
2
,
pp. 134-150
Persistent link: https://www.econbiz.de/10011979338
Saved in:
20
Asking a doctor versus referring to the Internet : a comparison study on consumers' reactions to DTC (direct-to-consumer) prescription drug advertising
Jiang, Pingjun
- In:
Health marketing quarterly
35
(
2018
)
3
,
pp. 209-226
Persistent link: https://www.econbiz.de/10011979383
Saved in:
21
Visual elements in direct-to-consumer advertising : messages communicated to patients with arthritis
Willis, Erin
- In:
Health marketing quarterly
34
(
2017
)
1
,
pp. 1-17
Persistent link: https://www.econbiz.de/10011686941
Saved in:
22
Effects of image congruency on persuasiveness and recall in direct-to-consumer prescription drug advertising
Kiernicki, Kristen
;
Helme, Donald W.
- In:
Health marketing quarterly
34
(
2017
)
4
,
pp. 284-301
Persistent link: https://www.econbiz.de/10011791304
Saved in:
23
Optimistic bias, advertising skepticism, and consumer intentions for seeking information about the health risks of prescription medicine
Park, Jin Seong
;
Ahn, Ho-Young Anthony
;
Haley, Eric John
- In:
Health marketing quarterly
34
(
2017
)
2
,
pp. 81-96
Persistent link: https://www.econbiz.de/10011706876
Saved in:
24
Consumer perceptions of prescription and over-the-counter drug advertisements with promotional offers
Aikin, Kathryn J.
;
Sullivan, Helen W.
;
O'Donoghue, Amie C.
- In:
Health marketing quarterly
33
(
2016
)
4
,
pp. 291-306
Persistent link: https://www.econbiz.de/10011628478
Saved in:
25
Patients' preferences for family medicine physicians' video biographies
Perrault, Evan K.
- In:
Health marketing quarterly
33
(
2016
)
4
,
pp. 342-352
Persistent link: https://www.econbiz.de/10011628493
Saved in:
26
The effects of direct-to-consumer advertising on medication use among Medicaid children with asthma
McRoy, Luceta
;
Weech-Maldonado, Robert
;
Bradford, W. David
- In:
Health marketing quarterly
33
(
2016
)
3
,
pp. 195-205
Persistent link: https://www.econbiz.de/10011584742
Saved in:
27
Banning tobacco sales at the retail pharmacy : natural evolution of drug store as responsible health provider or effective marketing strategy?
Lopez-Trigo, Paula
;
Khanfar, Nile M.
;
Alameddine, Sarah
; …
- In:
Health marketing quarterly
32
(
2015
)
4
,
pp. 382-393
Persistent link: https://www.econbiz.de/10011428643
Saved in:
28
Acupuncture use in the United States : who, where, why, and at what price?
Austin, Shamly
;
Ramamonjiarivelo, Zo
;
Qu, Haiyan
; …
- In:
Health marketing quarterly
32
(
2015
)
2
,
pp. 113-128
Persistent link: https://www.econbiz.de/10011304097
Saved in:
29
Selling health to the distracted : consumer responses to source credibility and ad appeal type in a direct-to-consumer advertisement
Lemanski, Jennifer L.
;
Villegas, Jorge
- In:
Health marketing quarterly
32
(
2015
)
3
,
pp. 217-233
Persistent link: https://www.econbiz.de/10011383933
Saved in:
30
Do perceptions of direct-to-consumer pharmaceutical advertising vary based on urban versus rural living?
Spake, Deborah F.
;
Joseph, Mathew
;
Megehee, Carol M.
- In:
Health marketing quarterly
31
(
2014
)
1
,
pp. 31-45
Persistent link: https://www.econbiz.de/10010362780
Saved in:
31
Thinking outside the medicine cabinet : a comparative content analysis of direct-to-consumer advertisements for prescription drug treatments
McKeever, Robert
- In:
Health marketing quarterly
31
(
2014
)
4
,
pp. 353-369
Persistent link: https://www.econbiz.de/10010472668
Saved in:
32
Variables associated with seeking information from doctors and the internet after exposure to direct-to-consumer advertisements for prescription medications
Fogel, Joshua
;
Teichman, Chaim
- In:
Health marketing quarterly
31
(
2014
)
2
,
pp. 150-166
Persistent link: https://www.econbiz.de/10010398948
Saved in:
33
Literally experts : expertise and the processing of analogical metaphors in pharmaceutical advertising
Delbaere, Marjorie
;
Smith, Malcolm C.
- In:
Health marketing quarterly
31
(
2014
)
2
,
pp. 115-135
Persistent link: https://www.econbiz.de/10010398957
Saved in:
34
Attitudes and beliefs regarding direct-to-consumer advertising of pharmaceutical drugs : an exploratory comparison of physicians and pharmaceutical sales representatives
Schulz, Steven A.
;
Broekemier, Gregory M.
;
Burkink, Tim J.
- In:
Health marketing quarterly
31
(
2014
)
3
,
pp. 279-291
Persistent link: https://www.econbiz.de/10010489669
Saved in:
35
Awareness of and attitudes toward direct-to-consumer prescription drug advertising among young adults
Alperstein, Neil M.
- In:
Health marketing quarterly
31
(
2014
)
3
,
pp. 231-245
Persistent link: https://www.econbiz.de/10010489679
Saved in:
36
Direct-to-consumer (DTC) antidepressant advertising and consumer misperceptions about the chemical imbalance theory of depression : the moderating role of skepticism
Park, Jin Seong
;
Ahn, Ho-young
- In:
Health marketing quarterly
30
(
2013
)
4
,
pp. 362-378
Persistent link: https://www.econbiz.de/10010244729
Saved in:
37
Consumer choice of purchasing private-label drugs : an empirical study in China
Zhou, Zhiliang
;
Xue, Yajiong
;
Ping, Qineng
- In:
Health marketing quarterly
30
(
2013
)
4
,
pp. 349-361
Persistent link: https://www.econbiz.de/10010244732
Saved in:
38
Preventive innovation : an Australian case study on HPV vaccination
D'Souza, Clare M.
;
Sullivan Mort, Gillian
;
Zyngier, Suzanne
- In:
Health marketing quarterly
30
(
2013
)
3
,
pp. 206-220
Persistent link: https://www.econbiz.de/10010196478
Saved in:
39
Converging prescription brand shares as evidence of physician learning
Walker, Doug
- In:
Health marketing quarterly
29
(
2012
)
2
,
pp. 163-179
Persistent link: https://www.econbiz.de/10009572283
Saved in:
40
Impact of celebrity pitch in direct-to-consumer advertising of prescription drugs
Bhutada, Nilesh S.
;
Menon, Ajit M.
;
Deshpande, Aparna D.
; …
- In:
Health marketing quarterly
29
(
2012
)
1
,
pp. 35-48
Persistent link: https://www.econbiz.de/10009549366
Saved in:
41
Educational content and health literacy issues in direct-to-consumer advertising of pharmaceuticals
Mackert, Michael
;
Love, Brad
- In:
Health marketing quarterly
28
(
2011
)
3
,
pp. 205-218
Persistent link: https://www.econbiz.de/10009302887
Saved in:
42
An exploratory study of adolescent female reactions to direct-to-consumer advertising : the case of the Human Papillomavirus (HPV) Vaccine
Leader, Amy E.
;
Cashman, Rebecca
;
Voytek, Chelsea D.
; …
- In:
Health marketing quarterly
28
(
2011
)
4
,
pp. 372-385
Persistent link: https://www.econbiz.de/10009410487
Saved in:
43
The "Sandwich mom" : in the throes of a medication safety "perfect storm"
Tootelian, Dennis H.
;
Negrete, Michael
;
Skhal, John T.
- In:
Health marketing quarterly
27
(
2010/11
)
4
,
pp. 307-320
Persistent link: https://www.econbiz.de/10008825676
Saved in:
44
Direct-to-consumer advertising of pharmaceuticals : concepts, issues, and research
Silver, Lawrence S.
;
Stevens, Robert E.
;
Loudon, David
- In:
Health marketing quarterly
26
(
2009/10
)
4
,
pp. 251-258
Persistent link: https://www.econbiz.de/10003933189
Saved in:
45
Direct-to-consumer advertising in black and white : racial differences in placement patterns of print advertisements for health products and messages
Crawley, Lavera M.
;
Hisaw, Lisa
;
Illes, Judy
- In:
Health marketing quarterly
26
(
2009/10
)
4
,
pp. 279-292
Persistent link: https://www.econbiz.de/10003933230
Saved in:
46
Direct-to-consumer advertising skepticism and the use and perceived usefulness of prescription drug information sources
Delorme, Denise E.
;
Huh, Jisu
;
Reid, Leonard N.
- In:
Health marketing quarterly
26
(
2009/10
)
4
,
pp. 293-314
Persistent link: https://www.econbiz.de/10003933235
Saved in:
47
The impact of denying a direct-to-consumer advertised drug request on the patient/physician relationship
Blose, Julia E.
;
Mack, Rhonda W.
- In:
Health marketing quarterly
26
(
2009/10
)
4
,
pp. 315-332
Persistent link: https://www.econbiz.de/10003933246
Saved in:
48
Consumers responses to coupons in direct-to-consumer advertising of prescription drugs
Bhutada, Nilesh S.
;
Cook, Christopher L.
;
Perri, Matthew
- In:
Health marketing quarterly
26
(
2009/10
)
4
,
pp. 333-346
Persistent link: https://www.econbiz.de/10003933251
Saved in:
49
Direct-to-consumer advertisements of prescription medications over the Internet
Fogel, Joshua A.
;
Novick, Daniel
- In:
Health marketing quarterly
26
(
2009/10
)
4
,
pp. 347-371
Persistent link: https://www.econbiz.de/10003933253
Saved in:
50
Representation of African Americans in direct-to-consumer pharmaceutical commercials : a content analysis with implications for health disparities
Ball, Jennifer Gerard
;
Liang, Angie
;
Lee, Wei-Na
- In:
Health marketing quarterly
26
(
2009/10
)
4
,
pp. 372-390
Persistent link: https://www.econbiz.de/10003933256
Saved in:
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